Vaibhav Shivahare
Digital Marketer
New Delhi
Summary
A highly motivated digital marketing professional with 3+ years of experience, possessing skills ranging from managing social media and websites to optimizing ads and managing large budgets. Demonstrating a proven track record of generating quality leads and strong ROI, this professional embraces a team-oriented approach and derives enjoyment from learning, A/B testing, research, and optimization.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Manager
POWER GUMMIES
Gurugram
12.2021 - Current
- Report directly to Chief Strategy Officer (CSO) and work collaboratively with cross-functional teams to develop and execute digital marketing strategies.
- Perform AB testing with different ad copies and headlines, leading to improvement in ROI of 9%.
- Implement strategies for account set-up, campaign structuring, targeting, and optimization of paid search based on research marketing insights.
- Manage team of 10 people to fulfill KPIs.
- Manage monthly budget of over 30 Lakh Rupees across India, campaigns across all digital channels to drive strong return on investment and efficient CAC, for best performance based on weekly and monthly reports.
- Suggest new ads campaigns and optimization strategies to achieve client KPI targets based on data performance.
- Develop digital marketing strategies and roadmaps.
- Responsible for managing over 30lakh budget per month in PPC campaigns and optimizing campaigns. Manage budgets for every vertical to stay within limits and avoid overspending while also utilizing budget to its maximum potential to meet company expectations.
- Have hands-on experience with GTM, Google Analytics-4, Hyros, Madgicx, etc.
- Managed team engaged in ongoing product optimization, account management and ad placement
Senior Digital Marketing Executive
TRADENFILL INDIA PVT LTD
New Delhi
04.2021 - 11.2021
- Generated quality leads for brand using Meta platform advertising, with average of 52 leads/day for particular campaign.
- Built ad strategies and optimized ads for multiple marketing campaigns.
- Shaped buyer's persona of brand and built complete marketing funnel that helped raise revenue by 110%.
- Built well-segmented audience framework that allowed marketing team to tailor their work according to individual audience needs.
- Used optimization tactics to grow brand's online identity by leveraging data and analysis of metrics.
- Optimized social media channels, including Facebook, Instagram, and YouTube, by planning, curating, and optimizing social media content.
- Ran search ads for one of marketing campaigns for organization.
- Managed time efficiently in order to complete all tasks within deadlines
Digital Marketing Executive
DIGISACK AND CO
New Delhi
06.2020 - 02.2021
- Specialized in understanding customer's journey and pain points to target them right where react emotionally and influence them to take emotionally-driven actions on ads.
- As Facebook Ads specialist, managed over 13 lakhs within span of 7 months on multiple campaigns and generated revenue of 34+lakhs with average ROI of 2.6X.
- Highly emphasized on learning and implementing winning concepts of running successful Facebook ads and generating enough data to minimize investment and maximize results.
- Collaborated effectively within team environment and served as fun and positive team member, while also being highly motivated leader when needed.
- Contributed to promotional video editing for our products, utilizing professional video editing software and special effects to brand them with all animated features.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
Digital Marketing Intern
COURSE INBOX
New Delhi
11.2019 - 02.2022
- Managed social media accounts including planning content, creating posts, and scheduling uploads.
- Managed back-end of fully-functional and actively promoted website, including wireframes, sales landing pages, and blog publishing.
- Studied and understood concepts of Facebook & Google advertising, actively running campaigns and tracking audience metrics.
- Scheduled social media postings to advertise products and generate site traffic by 50%
Education
Bachelor of Science - Mathematics
FS University
Shikohabad 01.2022 - Current
Higher Secondary School - Science
Sri Vir Vikram Singh I College
Firozabad 01.2016 - 12.2017
Secondary School - Science
Maa Anjani Public School
Shikohabad 01.2014 - 12.2015
Skills
Facebook Ads
Certification
Digital Marketing Certificate Course
Timeline
Bachelor of Science - Mathematics
FS University
01.2022 - Current
Digital Marketing Manager
POWER GUMMIES
12.2021 - Current
Senior Digital Marketing Executive
TRADENFILL INDIA PVT LTD
04.2021 - 11.2021
Digital Marketing Executive
DIGISACK AND CO
06.2020 - 02.2021
Digital Marketing Intern
COURSE INBOX
11.2019 - 02.2022
Digital Marketing Certificate Course
11-2019
Higher Secondary School - Science
Sri Vir Vikram Singh I College
01.2016 - 12.2017
Secondary School - Science
Maa Anjani Public School
01.2014 - 12.2015
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