Vaibhaw Agarwal
Brand Manager - Ecommerce
Gurgaon
Summary
CAREER OBJECTIVE: Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools. Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Brand Manager - Ecommerce & Digital Marketing
Designer Progressive India LLP
Gurugram
09.2017 - Current
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Organized and delivered training sessions for new product content and technological advancements.
- Consulted with product development teams to enhance products based on customer interest data.
- Researched and identified new opportunities for product and brand development.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Compiled product and customer data to generate informed profit projections.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Sales Analysis to identify the top sellers, slow seller and stock stuck
- Coordinating with warehouse team to dispatching the orders
- Making Strategies to generate more revenues
- Identifying and suggest requirements to vendors and clients both.
- Improved website functionality by redesigning, updating and implementing codes, plug ins and extensions on Shopify.
- Backed up or modified applications and related data to provide for disaster recovery.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction on Amazon, Flipkart, Myntra, Ajio, TataCliq, Nykaa (All 3 Portals), Jio Mart, Roposo, Paytm.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience in both Outright(Inventory Model) & MarketPlace (3P Seller) Model.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
Ecommerce Senior Executive
Panworld Books Pvt. Ltd
New Delhi
06.2016 - 08.2017
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Handling a team of E-commerce regarding Listings, Pricing and Order Processing on almost all Indian Ecommerce Platforms like Amazon, Flipkart, Myntra, Ajio, Tatacliq, Nykaa, Roposo, Jio Mart, Paytm.
- Reprice products for sales conversion with profit
- Analysis the competitors’ data
- Maintain the inventory
- Prepare the list of products for re-ordering according to their viability
- Mining the new products which generate the revenue with profit
- Eagle eye on monitoring the sales
- Handling all promotions and lightening deals on Amazon.in
- Create the weakly P/L for further strategies and increase the sales figure with profitability.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
E-Commerce Specialist
Hostenzo
New Delhi
03.2016 - 06.2016
- Handled International Marketplaces like Ebay, Amazon.com, .uk.
- Used to work on Magento to manage D2C platform.
- Handling inventory through SKUBANA Software.
- Create images for products through Photoshop CC.
- Maintained working knowledge of company products, services and promotions.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
Developer
AddressBook
03.2015 - 05.2015
- AddressBook is a java platform window base application and the database with MySQL
- It stores personal information such as name, nick name, phone number, address, birth date and web address
- This application can be used by general mob
- It’s an easy to use software
- The project was carried and completed by me under guidance of my college faculty)
- Major project Medical stock inventory (Final year in B.C.A.)
- Medical stock inventory is a vb.net platform, window base application with the database in MySQL
- It maintains the inventory of medicines, records of vendors and customers and generate sales invoice
- The Medical Shop Keepers are the primary users of this application
- Team Size: 3
Software Analyst
S K Udyog
04.2014 - 08.2014
- Key Responsibilities Area:
- Assessing the suitability of information systems in terms of their intended outcomes and liaise with end users Preparing, Distributing and Checking Assessment Sheets
- Write technical requirements from a critical phase
- Interact with designers to understand software limitations
- Perform system testing
- Deploy the completed system.
Assistant Programmer & Ecommerce Team Leader
Sandlus Info Solution India Pvt. Ltd
Agra
01.2012 - 07.2013
- Handling a 6 members team of E-commerce regarding Listings, Order Processing, Inventory Management and Customer support.
- Generating SQL query in PDMS for business reports
- Customize the UI of CRM Software according to new business strategies and research
- Fixing bugs
- Liaising with colleagues such as systems analysts and company’s e-commerce websites.
Education
M.C.A -
RGPV University
Bhopal 04.2014 - 01.2016
B.C.A -
Sikkim Manipal University
Agra 04.2010 - 05.2013
SSC -
U.P. Board
Agra 04.2009 - 03.2010
High School -
C.B.S.E
Agra 04.2006 - 03.2008
Skills
New Business Development
Strategic account development
Strategic planning
Analytical problem solver
Review of contracts
Accomplished manager
Sales processes
Business development and planning
B to B sales
Sales Reporting
Sales Presentation in Powerpoint
C, C, J2SE, VBNet
MySQL, MS Access
NetBeans 802, Visual Studio 2008/2010/2012, MYSQL Query Browser, MYSQL Workbench, Elite 50, 51
Tally
Quick Books
Unicommerce OMS
Eshopbox WMS & OMS
Hobbies
- Driving
- Dancing
- Outing with Family & Friends
Timeline
Brand Manager - Ecommerce & Digital Marketing
Designer Progressive India LLP
09.2017 - Current
Ecommerce Senior Executive
Panworld Books Pvt. Ltd
06.2016 - 08.2017
E-Commerce Specialist
Hostenzo
03.2016 - 06.2016
Developer
AddressBook
03.2015 - 05.2015
M.C.A -
RGPV University
04.2014 - 01.2016
Software Analyst
S K Udyog
04.2014 - 08.2014
Assistant Programmer & Ecommerce Team Leader
Sandlus Info Solution India Pvt. Ltd
01.2012 - 07.2013
B.C.A -
Sikkim Manipal University
04.2010 - 05.2013
SSC -
U.P. Board
04.2009 - 03.2010
High School -
C.B.S.E
04.2006 - 03.2008