Vaidik Bhatt
Senior Manager - Cluster Growth
Summary
A results-oriented growth professional with proven track record of identifying and capitalizing on market opportunities. Skilled in developing innovative strategies to drive revenue and enhance brand loyalty. Collaborative team player who adapts to evolving business needs while maintaining strong focus on achieving targets through effective communication and leadership.
Overview
10
10
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Cluster Growth Manager
Swiggy
01.2024 - Current
- Spearheading demand generation through collaborative local and central campaigns aligned with hyper-local behavior, achieving a 2X growth in in-app traffic.
- Driving 15k OPD growth by conducting in-depth analyses of area-specific growth levers and implementing targeted interventions, also improving dormant user reactivation.
- Influencing and prioritizing Quarterly Operating Plan and Monthly Operating Plan strategies to align with growth objectives.
- Monitoring competitive activities and developing effective strategies to mitigate their impact, resulting in 2% faster growth compared to the overall Total Addressable Market while maintaining market share.
- Leading strategic planning for key projects including Area Expansion and Category Expansion, contributing to a significant 22% increase in new users and a 20% increase in repeat users.
- Managing monthly marketing budgets of ₹15–20 lakh for BTL and ATL activities, strategically incorporating investments from restaurant partners.
- Coordinating with local vendors to ensure cost-effective execution of marketing initiatives without compromising campaign effectiveness.
- Conceptualizing and executing impactful city-level marketing campaigns through strong collaboration with Supply, Operations, and Central Marketing teams, leading to significant improvements in campaign outcomes and a 30% increase in visiting users.
- Executing focused BTL campaigns utilizing diverse channels such as OOH, print, packaging, radio, vehicle wraps, and brand collaterals, alongside influencer outreach and WhatsApp marketing, to precisely target and engage intended user segments.
- Analyzing BTL campaign performance against key business metrics to continuously refine and optimize future marketing strategies.
- Collaborating closely with Sales teams to develop and implement effective trade discount strategies, significantly improving campaign participation rates and driving sales.
- Working in close partnership with the Operations (Logistics) team to streamline critical processes including order forecasting and hiring.
- Partnering strategically with central business and marketing functions to leverage analytics and optimize media planning, fostering enhanced cross-functional alignment and maximizing campaign reach and effectiveness.
- Leading team development and performance enhancement by organizing timely and relevant Learning & Development sessions focusing on key skills such as Excel, data analytics, time management, negotiation, product knowledge, best practices of top performers, and leadership development.
- Proactively planning and executing new area expansions in strong collaboration with Operations and Customer Experience teams to expand market reach and user base.
- Driving a portfolio of innovative projects including Crazy Deals, Campus Crazy Deals, strategic Item/Cuisine additions, Net Take Rate improvement initiatives, Flash Sales, Mealtime improvement, Area expansion, and impactful Influencer Marketing campaigns to achieve and exceed defined business objectives.
- Increased user engagement metrics by conducting targeted in-app interventions alongside strategic BTL activities, and maximized campaign impact by effectively managing quarterly in-app visibility plans tailored around key occasions and festivals based on comprehensive analysis of historical trends and past performance.
- Consistently achieving significant results, including 2X growth in in-app traffic, contributing substantially to the overall performance and success of the cluster.
- Successfully increased OPD by 15k users within the designated cluster while simultaneously driving substantial user growth, including a 22% increase in new users and a 20% increase in repeat users.
- Significantly improved visiting user metrics by 30%, indicating enhanced overall engagement and platform stickiness.
- Optimized unit economics, achieving a notable ₹3 increase per order over the past year through strategic initiatives focused on higher ad revenue generation, effective discount investment optimization, net take rate improvement, and a significant 10% Average Order Value growth.
City CEO (Rest of Rajasthan)
Zomato Ltd
10.2023 - 12.2023
- P&L Management: Managing end-to-end P&L for the territory.
- Team Management: Overseeing a supply and operations team of 35+ individuals.
- Planning and Execution: Developing and executing monthly and quarterly plans based on P&L metrics, real-time tracking, execution, and dynamic adjustments based on competition and market trends.
- Stakeholder Management: Direct communication with various teams such as product, advertisement, revenue and finance, marketing, and operations based on the planning.
Regional Growth Manager (West)
Zomato Ltd
07.2022 - 10.2023
- Orchestrating the development and execution of strategic sales and growth initiatives, resulting in remarkable annual Order growth of 10%
- Crafting and implementing comprehensive strategies, capitalizing on market trends, and achieving substantial market share gains in Emerging markets
- Proficiently managing Profit and Loss (P&L) for the region, consistently optimizing revenue and cost structures for sustained profitability
- Providing leadership and guidance to a team of more than 60 Folks, elevating overall performance, employee satisfaction, and Sales Team Efficiency
- Additionally driving Team Scorecard, Team NPS, L&D Charter, Growth Presentations, KPIs, Training, Productivity Improvement, Performance Management, and Regional Sales
Area Lead (Udaipur Cluster)
Zomato Ltd
09.2019 - 06.2022
- Team management
- City launch and expansion
- Market share gain
ASM - Bhavnagar Cluster
Zomato
01.2019 - 08.2019
- Team Management
- City Launch and expansion
Account Manager
Zomato ltd
09.2017 - 12.2018
- Account management
- Trainer
Assistant Franchise Sales Manager
The K Brands Pvt Ltd
06.2016 - 04.2017
- Successfully identified and engaged with over 200 potential investors through various sources, leveraging a wide network
- Managed a portfolio of 20 HNI clients and elite-class personnel, offering tailored solutions in Western Circle
- Effectively explained the franchise model to 200+ prospects, resulting in a 10% conversion rate.
Business development Executive
Just dial Ltd
03.2015 - 03.2016
- Conducted door-to-door pitches, reaching an average of 10 potential customers daily
- Effectively communicated the benefits and features of our services to capture customer interest
- Established and delivered product pitches to encourage prospects to sign up with Just Dial, resulting in 100% revenue target achievement month on month
- Focused on high-demand categories that were contributing to more than 50% of the business such as real estate brokers, hotels, and service sectors to build and maintain client relationships and acquire new business opportunities.
Education
Post Graduate Diploma in Management -
United World School Of Business
Bachelor of commerce -
Bhupal Nobels PG College Udaipur
Skills
Strategic planning expertise
Competitive analysis
Customer acquisition
Analytics tools
Creative direction
Influencer marketing
Conversion rate optimization
Competitor analysis
Analytical thinking
Business development and planning
Certification
Data Analytics, Indian Institute of Management Rohtak, Rohtak, 11/01/21, 04/01/22
Personal Information
Date of birth: 08/13/94
https://www.linkedin.com/in/vaidikbhatt-40147482/
Timeline
Cluster Growth Manager
Swiggy
01.2024 - Current
City CEO (Rest of Rajasthan)
Zomato Ltd
10.2023 - 12.2023
Regional Growth Manager (West)
Zomato Ltd
07.2022 - 10.2023
Area Lead (Udaipur Cluster)
Zomato Ltd
09.2019 - 06.2022
ASM - Bhavnagar Cluster
Zomato
01.2019 - 08.2019
Account Manager
Zomato ltd
09.2017 - 12.2018
Assistant Franchise Sales Manager
The K Brands Pvt Ltd
06.2016 - 04.2017
Business development Executive
Just dial Ltd
03.2015 - 03.2016
Post Graduate Diploma in Management -
United World School Of Business
Bachelor of commerce -
Bhupal Nobels PG College Udaipur