Vaidik Khede
Khandwa
Summary
Dynamic Product and Marketing Specialist at Jaguar Land Rover with a proven track record in event coordination and audience targeting. Successfully developed impactful marketing strategies and executed large-scale events, enhancing brand visibility and customer engagement. Adept at leveraging social media and CRM strategies to drive results and foster connections.
Overview
4
4
years of professional experience
Work History
Product and Marketing Specialist
Jaguar Land Rover
Indore
03.2025 - Current
- Developed marketing strategies for existing products, services and new product launches.
- Coordinated promotional events to enhance brand awareness and elevate customer engagement.
- Examined consumer behavior and market trends to construct successful marketing campaigns.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Worked alongside sales teams to formulate lead generation strategies spanning multiple channels
- Created and coordinated blog content, supporting larger marketing strategy.
Founder
The Aerial story Entertainment / The Aerial Live
Pune
04.2021 - 01.2025
- Curated and executed Aditya Rikhari Live in Pune with a footfall of over 5,000 attendees.
- Managed club-centric shows featuring artists like MC Square, Juss, and Paradox, targeting the urban youth segment.
- Organized Sufi Nights with artists such as Bismil, Sagar, and Kabir Studio, delivering culturally rich experiences.
- Conceptualized and hosted premium 5-star ball nights, catering to elite and high-net-worth audiences.
- Served as curation partner for ‘Barso’, Pune’s largest Holi celebration with 40,000+ footfall; featured Seedhe Maut, Ritviz, DJ Chetas, and Timmy Trumpet.
- Led pan-India tours for artists like Seedhe Maut, The Yellow Diary, and When Chai Met Toast, including UK tours.
- Worked as a Corporate Associate for 2BHK Alfresco, contributing to large-scale open-air shows like Kapil Sharma Live and Arijit Singh concerts.
- Specialized in audience targeting, experiential marketing, and strategic event execution across diverse formats and geographies.
Education
BBA - Marketing
MIT WPU
PUNE10-2022
HSC - PCM
ST. PAUL
KHANDWA03-2019
SSC -
SOPHIA CONVENT SCHOOL
KHANDWA03-2017
Skills
- Event coordination
- Target audience analysis
- Effective communication
- Sales methodologies
- Social media oversight
- CRM strategy implementation
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
- MPCG- BAND SERGEANT
- VALEDICTORIAN FOR MIT WPU 2019-2022
- NCSC- 3 GOLDS
Timeline
Product and Marketing Specialist
Jaguar Land Rover
03.2025 - Current
Founder
The Aerial story Entertainment / The Aerial Live
04.2021 - 01.2025
BBA - Marketing
MIT WPU
HSC - PCM
ST. PAUL
SSC -
SOPHIA CONVENT SCHOOL
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