VAISAKH U V
Bengaluru
Summary
Digital Marketing Manager with 7+ years' experience, specializing in turning data into growth. Proven success in enhancing online presence and engagement. Ready to drive results and innovation.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
FactSuite
12.2021 - Current
- Successfully spearheaded multi-channel campaigns that identified and targeted key audiences, achieving a phenomenal 75% reduction in Cost Per Lead (CPL)
- Implemented Conversion Rate Optimization (CRO) methods that resulted in a significant 23% growth in website conversion rates and online revenue
- Championed the creation of high-converting landing pages and sales funnels, driving a 17.5% increase in lead conversion and client acquisition
- Led website redesign leveraging UX principles and A/B testing, resulting in a 40% improvement in user engagement metrics
- Conceived and executed a marketing campaign for the iVerify app launch, contributing to over 50,000 downloads in the first six months
- Created SEO and content marketing initiatives, achieving top 3 SERP positions for key industry terms, resulting in significant organic traffic growth
- Managed a cross-functional team of 10, implementing process improvements that streamlined campaign execution and reduced go-to-market times by 15%
- Collaborated with the sales team to implement digital marketing strategies aligned with quarterly sales targets, achieving consistent 5% quarterly growth in sales figures
- Oversaw product marketing initiatives for Iverify App, FactSuite360 (BGV CRM), driving successful launches, market positioning, and go-to-market strategies.
Co-Founder
Digital Minimalist - Digital Marketing Agency
12.2020 - 11.2021
- Crafted targeted paid ad campaigns across 5+ platforms, achieving an impressive 80% return on ad spend (ROAS) and a 28% increase in lead generation for clients
- Oversaw comprehensive paid marketing strategies for high-profile clients like Third Wave Coffee India, Project Vita (Sweden), Tutorix, and FactSuite
- Conducted in-depth client journey analyses, resulting in a 15% improvement in conversion rates and a significant 52.1% decrease in bounce rate
- Directed a team of front-end developers, SEO specialists, UI designers, and web copywriters, overseeing all aspects of marketing support for PPC, Email, SEO, and Affiliate channels.
Marketing Specialist
FactSuite
07.2020 - 11.2020
- Devised and carried out a strategic whitepaper series on BGV, generating over 5,000 downloads and solidifying the company's position as an industry thought leader
- Utilized Google Analytics to optimize marketing campaigns, resulting in a 20% reduction in bounce rates and a 25% increase in user engagement (average session duration)
- Oversaw the email marketing strategy, driving an 80% increase in click-through rates through segmentation and personalized content.
Jr. SEM Analyst
Uplers
12.2018 - 04.2020
- Worked with Amazon Business India for their holistic branding, customer acquisition and engagement
- Recommended advertising strategies that helped in the overall growth of the brand
- Reduced the overall CPR (Cost Per Registration) by 65% by continuously testing and implementing numerous strategies while increasing the budget twofold
- Coordinated with Google, Facebook, Linkedin, Outbrain team to identify opportunities to scale the brand awareness, customer acquisition
- Established Google & Social as the major source of customer acquisition; contributing 90% of overall registrations
- Successfully Integrated Chatbots, Zappier with Adwords & Facebook to optimize the SEM & Social performance
- Designed YouTube & Display as a channel to drive performance as well as brand awareness through targeted regional creatives
- Reduced Google CPR (Cost Per Registration) by 65% with spend increased by 40% (QoQ).
Digital Marketing Associate
LoudChilli
03.2017 - 10.2018
- Prepared reports using various tools like Sprout Social, Buffer, Hootsuite
- Assisted in creation of social media campaigns for various clients such as Assetz Group, Empire Group etc
- Created audits and proposals for obtaining clients.
Education
MBA in Marketing & HR -
New Horizon College of Engineering
06.2016
Bachelor of Business Management -
Hindustan College of Arts & Science
06.2013
Skills
- Marketing Strategy
- Media Buying
- Paid Social
- Biddable Platforms
- Social Media Campaigns
- Seo & Content Optimization
- Project Management
- A/B Testing & Optimization
- Web Analytics
- Digital Marketing
- Customer Journey Mapping
- CRM Integration
Certification
- GOOGLE FUNDAMENTALS
- SEARCH
- DISPLAY
- SHOPPING
- VIDEO CERTIFICATIONS
- HUBSPOT CONTENT MARKETING
- GOOGLE ANALYTICS
- CONVERSATIONAL MARKETING
- INBOUND MARKETING
- COGNITIVE BEHAVIOURAL THERAPY
- GROWTH HACKING WITH DM
Additional Information
- CANVA
- CONTENT WRITING
- CREATIVE IDEA DEVELOPMENT
Digitalmarketingtools
- HUBSPOT
- GOOGLE EDITOR
- BING EDITOR
- DUXSOUP
- SIMILARWEB
- SEMRUSH
- SPYFU
- MOZFEED
- CRAZY EGG
Adplatforms
- GOOGLE ADS
- BING
- YOUTUBE
- QUORA
Projects
WORKED WITH NGO CALLED PROJECT VITA BASED OUT OF MOZAMBIQUE FOR THEIR SOCIAL CAMPAIGNS
WORKED ON THE PRODUCT DEVELOPMENT FOR A STARTUP CALLED JIGSAW THINKING THAT INVOLVED AROUND DESIGN THINKING
HELPED IN THE DEVELOPMENT AD AGENCY CALLED MINIMALOID BASED OUT OF KERALA
Timeline
Senior Digital Marketing Manager
FactSuite
12.2021 - Current
Co-Founder
Digital Minimalist - Digital Marketing Agency
12.2020 - 11.2021
Marketing Specialist
FactSuite
07.2020 - 11.2020
Jr. SEM Analyst
Uplers
12.2018 - 04.2020
Digital Marketing Associate
LoudChilli
03.2017 - 10.2018
MBA in Marketing & HR -
New Horizon College of Engineering
Bachelor of Business Management -
Hindustan College of Arts & Science
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