Vaishali Bhardwaj
Marketing Professional
Summary
Experienced growth marketer with over 14 years of experience in growing top consumer brands. A leader adept at forging powerful connections between brands and their audiences through the strategic orchestration of comprehensive digital marketing campaigns. Proficient in crafting bespoke content strategies, conceiving compelling content, and orchestrating its seamless delivery to captivated audiences. Recognized for driving engagement, enhancing brand resonance, and delivering measurable results across dynamic digital landscapes.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
AGM- Marketing
TV18 Broadcast Limited (CNBC-TV18)
7 2018 - Current
- Managing Business Growth, Customer acquisition, Customer Retention, Digital Marketing, Strategic partnership, New launch, Marketing & Product Analytics, and Sales Strategy
- Leading brand and product marketing efforts to elevate web and app traffic through strategic digital initiatives.
- Leading digital marketing function, planning the annual marketing calendar and overseeing implementation across channels. Also, heading the Sales Strategy function formulating sales strategies, managing P&L, coordinating across departments, reducing underutilization, and increasing monetization
- Monitored the return on investment for online and social media marketing initiatives.
- Crafted customized brand solutions for prominent B2B entities including Meta, Google, Dell, Microsoft, Quora, Oracle, CISCO, AWS, Salesforce, and Databricks.
- Developed campaign strategies for prominent clients like ICICI, HSBC India, TATA Motors, Bandhan Bank, Mirae Asset etc
- Facilitated brand outreach to the CXO community through CNBCTV18's digital audience base, employing display, social media, on-ground summits, and closed-door round tables.
- Cultivated enduring relationships with CXO professionals across diverse functions such as technology, marketing, and product, enabling clients like AWS, CISCO, SAP, Lenovo, and Oracle to engage in meaningful business conversations.
Business Head- Digital
Silly Entertainment and Media Pvt. Ltd
10.2017 - 06.2018
- Responsible for strategizing end-to-end digital solutions across paid, owned and earned media for existing and new businesses.
- Understand user behavior across digital touch-points through social listening to devise content strategy for acquisition and audience retention.
Co-Founder
Voksbyte Media
10.2016 - 09.2017
- Created a social platform where the brands could directly get in touch with new age influencers for digital campaigns.
- Partnered with media agencies and worked on annual content solutions for clients like TATA Jaguar, ICICI Bank and Kellogg's India
- Created content framework and processes to manage content creation and deployment on regular basis.
Social Media Team Lead
Mindshare (GroupM)
05.2014 - 09.2016
- Comprehending social and digital data for deeper consumer insights for brands- Star Sports and Entertainment, SBI Life Insurance, Godrej Consumer Products, Kellogg’s India, Aditya Birla Financial Services, JSW Corporate, Castrol India etc.
- Responsible for formulating digital and content strategies basis social and digital insights.
- Established content partnerships across agency partners for seamless execution of content calendar in most cost effective manner.
- Establish social listening process for Kelloggs' across all brands and manage ORM.
Senior Social Media Manager
BC Web Wise
07.2012 - 10.2013
- Conceptualized and executed social media campaigns for brands like Pidilite Industries, Yippee Noodles etc.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Social Media Executive
GroupM Interaction
04.2010 - 06.2012
- Conceptualised and executed social media campaigns for brands like Airtel Africa for African markets, YouTube India and Eureka Forbes.
- Working knowledge of social listening tools like Radian6, Germin8 etc for social listening. Established ORM process for Eureka Forbes.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Education
MBA - Marketing And Finance
ICFAI Business School
06.2008 - 05.2010
Skills
Marketing Strategy
Data and Insights
Sales Strategy
Media Planning
Content Strategy & Planning
Client relationships management
Certification
Digipub Gold & Silver- (Best Video Series & Native Advertising) Disruptors
Timeline
Digipub Gold & Silver- (Best Video Series & Native Advertising) Disruptors
08-2019
Business Head- Digital
Silly Entertainment and Media Pvt. Ltd
10.2017 - 06.2018
Co-Founder
Voksbyte Media
10.2016 - 09.2017
IDMA, CIDCA Gold for Best Viral Marketing Campaign- Godrej Cinthol
07-2016
Goafest Bronze for Best Branded Content- SBI Life Insurance
05-2016
EMVIES 2015 and IDMA 2015 for Birla SunLife Insurance
08-2015
Social Media Team Lead
Mindshare (GroupM)
05.2014 - 09.2016
Senior Social Media Manager
BC Web Wise
07.2012 - 10.2013
Social Media Executive
GroupM Interaction
04.2010 - 06.2012
MBA - Marketing And Finance
ICFAI Business School
06.2008 - 05.2010
AGM- Marketing
TV18 Broadcast Limited (CNBC-TV18)
7 2018 - Current
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