VAISHALI JANGRA
Marketing Specialist / Content Writer
New Delhi
Summary
Results-driven marketing specialist with 4+ years of experience in digital marketing, social media management, and partner engagement. Skilled in executing multi-channel campaigns, managing webinars and events, and creating content that supports brand growth and lead generation. Experienced in SEO content, email marketing, and performance tracking using digital marketing tools.
Overview
11
11
years of professional experience
Work History
Marketing Specialist
Zyxel Technology India Pvt Ltd
05.2022 - Current
- Conducted market research to identify emerging trends, informing future marketing strategies.
- Manage and grow company's social media presence across all platforms (Facebook, Instagram, LinkedIn, Twitter and youtube) increasing engagement by 5% and expanding audience reach to 5 to 10% followers quarterly
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Create and publish case studies and success stories that support sales enablement and partner marketing initiatives.
- Plan and execute partner webinars and marketing events, coordinating logistics, promotions, and post-event reporting.
- Develop and maintain and analyze Amazon A+ content to improve product visibility and conversion performance
- Execute email and offline partner marketing campaigns, contributing to lead generation and partner engagement.
- Assembled reports and presentations to share insights and recommendations with seniors every quarter.
- Run Google, Facebook, and Amazon campaigns to drive more sales and brand awareness. Every month, target to get 15% to 25% of the amount we have spent on the campaign.
- Design and produce marketing creatives using digital content tools for social media, Blog, PR and promotional campaigns.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Track campaign performance through and prepare reports to support data-driven marketing decisions
Digital Marketing Executive
Coding Blocks
09.2021 - 05.2022
- Plan and execute online advertising campaigns using platforms such as Google Ads, Facebook Ads etc.
- Uploading recorded lectures on social media platforms.
- Organising meetings and demo sessions for students.
- Coordinating promotional activities and events.
- Monitor progress of campaigns.
- Content Creation and Management.
- Coordinating on welcome mail with students.
Marketing Intern
Coding Blocks
01.2020 - 08.2021
- Managed social media accounts, fostering brand awareness and customer engagement.
- Assisted in creating marketing materials.
- Contributed creative ideas to enhance marketing strategies and campaigns.
- Organising meetings and demo sessions for students.
- Managing the daily, weekly and monthly social media calendar.
Administrative Education Counselor
Rus Education Authorized with Russian Federation
05.2019 - 12.2019
- Walk-in Candidate interaction for higher education in Russia.
- Email Coordination with students.
- Marketing on social media platforms.
- On call Counseling with students.
Administrative Counselor
San fort pre school
01.2018 - 12.2018
- Take care of Administrative work.
- Email Coordination with students.
- Marketing on social media platforms.
- Interaction with Parents on Daily basis.
- Cold calling with Parents.
Administrative Counselor
SMARTKIDZ PLAY SCHOOL
09.2014 - 12.2017
- Handle Administrative tasks.
- Email Coordination with students.
- Marketing on social media platforms.
- Interaction with Parents on Daily basis.
Education
B.A. Programme SOL -
DU
01.2015
Senior Secondary School - undefined
NIOS
01.2012
Secondary School - undefined
NIOS
01.2010
Skills
Campaign Development
Google Analytics
Google Tag Manager
Market Analysis
Content Marketing
Brand Promotion
Email Marketing
Google AdWords
Digital Marketing
Search Engine Optimization
Target Audience Analysis
Press release writing
Social media management
Timeline
Marketing Specialist
Zyxel Technology India Pvt Ltd
05.2022 - Current
Digital Marketing Executive
Coding Blocks
09.2021 - 05.2022
Marketing Intern
Coding Blocks
01.2020 - 08.2021
Administrative Education Counselor
Rus Education Authorized with Russian Federation
05.2019 - 12.2019
Administrative Counselor
San fort pre school
01.2018 - 12.2018
Administrative Counselor
SMARTKIDZ PLAY SCHOOL
09.2014 - 12.2017
Senior Secondary School - undefined
NIOS
Secondary School - undefined
NIOS
B.A. Programme SOL -
DU