Vaishali Kothari
Chennai
Summary
Results-driven Programmatic Campaign Manager with close to 7 years of experience delivering end-to-end programmatic media solutions within AdTech environments. Strong hands-on expertise in programmatic campaign execution, optimization, and strategy across VDX.tv DSP and DV360. Proven ability to manage large-scale campaigns across display, video, and CTV/OTT, support new business pitches, and translate data into compelling client-facing decks and strategic recommendations. Proficient at scaling existing businesses, improving media efficiency, and partnering with cross-functional stakeholders to deliver outcome-driven programmatic solutions.
Overview
7
7
years of professional experience
Work History
Campaign Manager Programmatic
VDX.tv
Remote
04.2023 - 04.2025
- Managed and optimized several global accounts across US, EU, MENA, APAC and AU/NZ, supporting both branding and performance-led objectives.
- Led end-to-end execution and optimization of large-scale, multi-market programmatic campaigns across Display, Video, and CTV/OTT environments.
- Delivered KPI-driven, full-funnel outcomes, consistently meeting or exceeding CTR, CPA, CPM, and ROAS targets through data-driven optimization.
- Owned budget planning, pacing, bid optimization, and audience segmentation across multiple DSPs, inventory sources, and deal types to maximize efficiency and ROI.
- Identified, activated, and scaled PMP and curated deal opportunities by evaluating inventory quality, audience performance, and cost efficiency.
- Conducted deep-dive performance analysis to resolve under pacing, tracking discrepancies, and delivery bottlenecks, leveraging JIRA workflows and cross-functional collaboration.
- Acted as a strategic media advisor and team mentor, delivering client-ready insights, supporting new business pitches and upsell initiatives, and onboarding new team members on programmatic best practices.
- Provided mentorship and quality assurance for campaign setups, ensuring adherence to platform best practices, accurate trafficking, and delivery integrity.
Senior Executive Campaign Strategist
VDX.tv
Remote
05.2021 - 03.2023
- Led select campaigns on DV360 to enhance performance, gaining hands-on experience with line-item setup, targeting, and optimization best practices.
- Conducted in-depth inventory evaluation and deal analysis across key performance metrics (CTR, CPA) to optimize campaign efficiency based on geo, channel, and behavioral targeting.
- Managed and optimized several programmatic campaigns across Travel, Media & Entertainment, Education, Emerging and Automotive driving KPI-led outcomes across DSP platforms and few on DV360.
- Drove performance optimization through inventory and deal analysis, audience segmentation, and retargeting/conversion insights, improving efficiency across CTR, CPA, and ROAS metrics.
- Acted as a consultative programmatic partner, collaborating with Sales, Account Management, Creative and AdOps teams to deliver seamless execution, support upsell/cross-sell opportunities and scale client business.
Executive Ad Ops
VDX.tv
Noida
04.2020 - 05.2021
- Led QA and end-to-end activation of 450+ programmatic campaigns across Display, Video, and CTV for enterprise advertisers (Mazda, Walmart, Toyota, Nexus), maintaining 99.8% accuracy and meeting SLA-driven global launch timelines.
- Owned execution of 120+ concurrent multi-market campaigns on VDX.tv RTB DSP (Bidder9), optimizing tracking, pacing, third-party tags, and brand-safety measurement (IAS, MOAT) while driving process improvements and mentoring team members.
Ad Ops Associate
VDX.tv
Noida
07.2018 - 04.2020
- Executed end-to-end ad trafficking, QA, and delivery across programmatic campaigns on Exponential’s RTB platform (Bidder9), supporting branding and performance objectives through accurate setup and optimization.
- Provided technical troubleshooting and reporting support using JIRA, managing discrepancies, macros, third-party tags (DoubleClick, IAS, MOAT, Eyeblaster, Jivox), and debugging tools to ensure smooth, compliant campaign delivery
Education
B.Tech -
Sharda University
Gr. NoidaM.Tech -
D.I.T University
DehradunSkills
Programmatic & GMP Platforms: DV360 (Certified), VDXtv DSP (Bidder9), CM360 (familiarity), GA360 (reporting & analysis exposure)
Programmatic Capabilities: Programmatic Strategy, Media Planning, Budget Pacing, Bid & Inventory Optimization, Audience Segmentation, PMP & Deal Strategy, Branding & Performance Campaigns
AdTech: IAS, MOAT, DoubleClick Tags, Pixel & Conversion Tracking, Measurement & Verification Partners
Formats & Channels: Display, Video, Native, High-Impact IAB, CTV/OTT
Reporting & Client Deliverables: Client Decks, Performance Dashboards, QBRs, Discrepancy Analysis, Insights & Recommendations
Tools: Microsoft Excel (Advanced), PowerPoint, Word, JIRA, Debugging Tools (Inspect Element, Fiddler)
Personal Information
https://www.linkedin.com/in/vaishali-kothari-77468454/
Tools Reporting
- MS Excel (Advanced Reporting)
- PowerPoint / Google Slides (Client Decks)
- Jira (Campaign Tracking & QA Tasks)
- Debugging Tools (Inspect Element, Fiddler)
Timeline
Campaign Manager Programmatic
VDX.tv
04.2023 - 04.2025
Senior Executive Campaign Strategist
VDX.tv
05.2021 - 03.2023
Executive Ad Ops
VDX.tv
04.2020 - 05.2021
Ad Ops Associate
VDX.tv
07.2018 - 04.2020
B.Tech -
Sharda University
M.Tech -
D.I.T University