Vaishali Prakash Mittal
Dehradun
Summary
Seasoned Associate Professor in Marketing and General Management with over 18 years of experience in teaching, research, and academic leadership. Specializes in marketing, consumer behavior, admissions, and placements, with a passion for helping students develop the skills needed to succeed in the marketing field. Conducted various Value added courses for the overall development of the students at the start of semester.
Overview
19
19
years of professional experience
Work History
Associate Professor
Dev Bhoomi Uttarakhand University
Dehradun
09.2025 - Current
- Working as an Associate Professor and HOD MBA in School of Management and Commerce
- I am Supervising Two PhD Scholars under me.
Associate Professor
Shivalik Institute of Professional Studies
10.2023 - 01.2025
- Coordinating placements of the department
- Co-ordinating alumni relations of the department
- Co-ordinator Shivalik model United Nations club
- Activity Co-ordinator of the department
- Conducting various VAC
Associate Professor
Shri Guru Ram Rai University
09.2007 - 10.2023
- Worked as lecturer, promoted to Assistant Professor, and then Associate Professor in 2020.
- Oversaw alumni relations for the management department, fostering connections and engagement with graduates.
- Coordinated placement initiatives, enhancing student career opportunities for the department and university.
- Managed admissions processes and developed online presence through websites, social media, and email campaigns to engage prospective students.
- Developed comprehensive marketing plans including promotional materials.
- Coordinated the commerce club (2021) and BBA department (2020–21)
- Coordinated cultural activities for 10+ years, including prize distribution for university fests (2021, 2022).
Education
PhD - Marketing
Shri Guru Ram Rai University
Dehradun, UT10-2023
Post Graduate Diploma in Business Administration - Marketing and HR
Academy of Management Study
01-2004
Bachelors in Business Management -
Shri Guru Ram Rai Institute of Technology and Science
01-2001
Skills
- Curriculum development
- Communication
- Problem Solving
- Leadership
- Time Management
- Event Organization
- Team Building
- Creativity
Research Contribution:
- Authored Book on Marketing Management, 978-93-5762-035-2
- Research Papers:
- Brand legacy through customer loyalty and advanced marketing tools, 2022, Madhya Pradesh Journal of Social Sciences, 2023-24,
- The Paradox of Prudence: A longitudinal study of strategic cost management, Social Capital preservation and organizational resilience in prolonged economic contractions., The Journal of African Development, 2026, 7, 1, 1060-6076
- A comparative study of consumer satisfaction with online vs offline grocery shopping in Uttarakhand., IJSREM, 2025, 9, 12, December
- Ethical marketing as a catalyst for sustainable business growth., International Journal of Research in Marketing Management and Sales, 2026, March, 2663-3329, 2663-3337
- Impact of social media platforms on the buying behaviour pattern of youngsters of Uttarakhand Region., YMER, 0044-0477, https://ymerdigital.com/uploads/YMER2309A0,
- Impact of EWOM on Online Purchase Decisions among Millennials in Uttarakhand., 2024, Mangalyatan University and AIRO Journals
- Evaluating the Impact of Service Quality Dimensions on Online Shopping Platforms., 2023, Journal of Management and Entrepreneurship,
- Effect of E-Word of Mouth on Brand Equity and Intention to Purchase Green Products., 2021, Journal of Positive School Psychology, Scopus Q2
Languages
English
Advanced
C1
Hindi
Upper Intermediate
B2
Timeline
Associate Professor
Dev Bhoomi Uttarakhand University
09.2025 - Current
Associate Professor
Shivalik Institute of Professional Studies
10.2023 - 01.2025
Associate Professor
Shri Guru Ram Rai University
09.2007 - 10.2023
PhD - Marketing
Shri Guru Ram Rai University
Post Graduate Diploma in Business Administration - Marketing and HR
Academy of Management Study
Bachelors in Business Management -
Shri Guru Ram Rai Institute of Technology and Science