Vaishali Rana
Mumbai
Summary
Experienced professional with 6.5 years of expertise in network strategy, retail expansion, and franchise/channel development across the automotive and petroleum industries. Proven track record in dealership lifecycle management, project execution, and cross-functional stakeholder coordination. Adept at driving market growth, ensuring audit compliance, and aligning infrastructure initiatives with long-term business goals.
Overview
6
6
years of professional experience
Work History
Senior Manager – Network Installation & Planning
Tata Motors Limited – Passenger Vehicles Business Unit
12.2024 - Current
- Preparing network strategy for the Passenger Vehicles Business Unit to support targeted sales volumes and drive market leadership.
- Responsible for the entire cycle from dealer interviews, LOI issuance, layout approvals, to Commencement of Business (COB).
- Evaluation of dealerships on various performance parameters and publishing Dealer Performance Reports.
- Leading vendor development initiatives and managing architect–vendor–dealer coordination for infrastructure planning and execution.
- Responsible for New Retail Identity implementation as per new DI norms across all showrooms and workshops.
Senior Team Lead- Statutory and Compliance
Reliance BP Mobility Limited
04.2024 - 11.2024
- Managed end-to-end development of petroleum retail outlets and real estate projects, ensuring regulatory compliance and timely completion.
- Led site selection, licensing, and cross-functional coordination with sales, design, and installation teams.
- Developed and monitored project plans (scope, budget, timeline) while implementing quality and risk control measures.
Team Lead - Franchise Development
Reliance BP Mobility Limited
02.2021 - 03.2024
- Managed end-to-end franchise development, including Franchise Disclosure Documents, sales processes, renewals, and transfers.
- Oversaw operations of existing and upcoming franchises in the assigned region, providing leadership and support to the team.
- Conducted market research to identify potential business opportunities and drove the franchise sales cycle from lead generation to outlet launch.
- Maintained and tracked a healthy prospect pipeline, ensuring timely lead closures and issuance of Letters of Intent (LOIs).
Area Manager- Sales and Operations
Reliance BP Mobility Limited
02.2019 - 01.2021
- Achieved sales targets for MS, HSD, and Lubes across all retail outlets in the assigned region while overseeing daily operations of both dealer- and company-operated outlets.
- Built and nurtured strong relationships with key accounts to drive fuel volumes and ensure long-term client retention.
- Recruited and onboarded new dealers/distributors, delivering product and process training to strengthen the retail channel.
- Ensured efficient retail operations with a focus on demand planning, inventory management, and sound financial oversight.
Education
Master's in Business Administration - Marketing
University of Petroleum and Energy Studies
04.2019
Bachelor's Degree - Commerce
Kirorimal College, Delhi University
04.2017
12th - undefined
Vidya Mandir Public School
04.2014
Skills
- Network & Franchise Development
- Project Planning & Retail Infrastructure Execution
- Channel & Dealer Management
- Site Selection & Regulatory Compliance
- Sales Operations & Key Account Handling
- Performance Analytics & Stakeholder Coordination
Career Highlights
- Achieved 50%+ of FY26 retail target in just Q1 by activating high-potential Full Range (FR) dealerships and improving market share through network expansion initiatives at Tata Motors.
- Outperformed LOI issuance target by over 50% for FY 2023–24, showcasing strong channel development and onboarding capabilities.
- Converted 10 underperforming retail outlets into market leaders within 6 months through localized marketing campaigns and customer acquisition strategies at Reliance BP Mobility Ltd.
- Reduced HSD product losses significantly within one month by deploying detailed financial analysis and RO-level monitoring, bringing variances within permissible limits.
- Volunteered with Reliance Foundation, contributing to CSR efforts through food & clothing drives and conducting sessions for underprivileged children.
Timeline
Senior Manager – Network Installation & Planning
Tata Motors Limited – Passenger Vehicles Business Unit
12.2024 - Current
Senior Team Lead- Statutory and Compliance
Reliance BP Mobility Limited
04.2024 - 11.2024
Team Lead - Franchise Development
Reliance BP Mobility Limited
02.2021 - 03.2024
Area Manager- Sales and Operations
Reliance BP Mobility Limited
02.2019 - 01.2021
Bachelor's Degree - Commerce
Kirorimal College, Delhi University
12th - undefined
Vidya Mandir Public School
Master's in Business Administration - Marketing
University of Petroleum and Energy Studies
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