Summary
Overview
Work History
Education
Skills
Career Highlights
Timeline
Generic

Vaishali Rana

Mumbai

Summary

Experienced professional with 6.5 years of expertise in network strategy, retail expansion, and franchise/channel development across the automotive and petroleum industries. Proven track record in dealership lifecycle management, project execution, and cross-functional stakeholder coordination. Adept at driving market growth, ensuring audit compliance, and aligning infrastructure initiatives with long-term business goals.

Overview

6
6
years of professional experience

Work History

Senior Manager – Network Installation & Planning

Tata Motors Limited – Passenger Vehicles Business Unit
12.2024 - Current
  • Preparing network strategy for the Passenger Vehicles Business Unit to support targeted sales volumes and drive market leadership.
  • Responsible for the entire cycle from dealer interviews, LOI issuance, layout approvals, to Commencement of Business (COB).
  • Evaluation of dealerships on various performance parameters and publishing Dealer Performance Reports.
  • Leading vendor development initiatives and managing architect–vendor–dealer coordination for infrastructure planning and execution.
  • Responsible for New Retail Identity implementation as per new DI norms across all showrooms and workshops.

Senior Team Lead- Statutory and Compliance

Reliance BP Mobility Limited
04.2024 - 11.2024
  • Managed end-to-end development of petroleum retail outlets and real estate projects, ensuring regulatory compliance and timely completion.
  • Led site selection, licensing, and cross-functional coordination with sales, design, and installation teams.
  • Developed and monitored project plans (scope, budget, timeline) while implementing quality and risk control measures.

Team Lead - Franchise Development

Reliance BP Mobility Limited
02.2021 - 03.2024
  • Managed end-to-end franchise development, including Franchise Disclosure Documents, sales processes, renewals, and transfers.
  • Oversaw operations of existing and upcoming franchises in the assigned region, providing leadership and support to the team.
  • Conducted market research to identify potential business opportunities and drove the franchise sales cycle from lead generation to outlet launch.
  • Maintained and tracked a healthy prospect pipeline, ensuring timely lead closures and issuance of Letters of Intent (LOIs).

Area Manager- Sales and Operations

Reliance BP Mobility Limited
02.2019 - 01.2021
  • Achieved sales targets for MS, HSD, and Lubes across all retail outlets in the assigned region while overseeing daily operations of both dealer- and company-operated outlets.
  • Built and nurtured strong relationships with key accounts to drive fuel volumes and ensure long-term client retention.
  • Recruited and onboarded new dealers/distributors, delivering product and process training to strengthen the retail channel.
  • Ensured efficient retail operations with a focus on demand planning, inventory management, and sound financial oversight.

Education

Master's in Business Administration - Marketing

University of Petroleum and Energy Studies
04.2019

Bachelor's Degree - Commerce

Kirorimal College, Delhi University
04.2017

12th - undefined

Vidya Mandir Public School
04.2014

Skills

  • Network & Franchise Development
  • Project Planning & Retail Infrastructure Execution
  • Channel & Dealer Management
  • Site Selection & Regulatory Compliance
  • Sales Operations & Key Account Handling
  • Performance Analytics & Stakeholder Coordination

Career Highlights

  • Achieved 50%+ of FY26 retail target in just Q1 by activating high-potential Full Range (FR) dealerships and improving market share through network expansion initiatives at Tata Motors.
  • Outperformed LOI issuance target by over 50% for FY 2023–24, showcasing strong channel development and onboarding capabilities.
  • Converted 10 underperforming retail outlets into market leaders within 6 months through localized marketing campaigns and customer acquisition strategies at Reliance BP Mobility Ltd.
  • Reduced HSD product losses significantly within one month by deploying detailed financial analysis and RO-level monitoring, bringing variances within permissible limits.
  • Volunteered with Reliance Foundation, contributing to CSR efforts through food & clothing drives and conducting sessions for underprivileged children.

Timeline

Senior Manager – Network Installation & Planning

Tata Motors Limited – Passenger Vehicles Business Unit
12.2024 - Current

Senior Team Lead- Statutory and Compliance

Reliance BP Mobility Limited
04.2024 - 11.2024

Team Lead - Franchise Development

Reliance BP Mobility Limited
02.2021 - 03.2024

Area Manager- Sales and Operations

Reliance BP Mobility Limited
02.2019 - 01.2021

Bachelor's Degree - Commerce

Kirorimal College, Delhi University

12th - undefined

Vidya Mandir Public School

Master's in Business Administration - Marketing

University of Petroleum and Energy Studies
Vaishali Rana