VAISHNAVI
New Delhi
Summary
An MBA in Marketing and Information Systems, complemented by a Hons in Computer Science Engineering, has equipped the candidate with a diverse skill set to excel in the job market. With over 4 years of experience as a leading B2C Sales & Marketing in the oil and gas industry, they have honed their expertise in sales management, marketing management, retail operations, logistics, business strategy, and customer relationship management. Their strong analytical and problem-solving skills enable them to drive growth and operational efficiency. They are passionate about leveraging their technical and managerial expertise to contribute effectively to organizational success.
Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated oil and gas expertise, including competitive offerings, pricing, and market positioning.
Overview
5
5
years of professional experience
Work History
Sales & Marketing Lead
ExxonMobil Lubricants Pvt Ltd
08.2023 - Current
- Develop and execute comprehensive marketing strategies and campaigns that align with the company's goals and objectives.
- Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment.
- Monitor brand consistency across marketing channels and materials.
- Leading distribution and market share and take appropriate steps to meet growth objectives
- Monitor market conditions and emerging trends and provide feedback to enhance marketing offers
- Implement assigned marketing programs and promotions through distributors & authorized resellers
- Build positive business relationships with distributors, authorized resellers and their key customers
- Conduct periodic business reviews with distributors & authorized resellers for business improvement
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Participated in skills development initiatives to promote team competence and success.
- Built local sales and marketing plan for each targeted district within defined territory.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
Manager (Sales & Marketing)
Reliance Petroleum
06.2021 - 08.2023
- Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI.
- Oversee market research to identify emerging trends, customer needs, and competitor strategies.
- Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives.
- Monitor and maintain brand consistency across all marketing channels and materials.
- To improve the sale performance and market share of retail outlets in line with objective/targets
- Ensure all service standards are met and SOPs are followed by all the concerned
- Plan and execute localized promotions targeting short haul and agricultural segments
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Resolved conflicts promptly to promote positive environment for customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Digital Marketing Intern
Shopclues
05.2020 - 07.2020
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Maintained content calendar to prioritize relevant, engaging material output.
Digital Marketing Intern
PatentsKart
04.2020 - 07.2020
- Maintained content calendar to prioritize relevant, engaging material output.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Designed and presented social media campaign ideas.
Education
MBA/PGDM - Marketing
Thapar Institute of Engineering & Technology
Chandigarh03.2021
B.Tech/B.E. - Computers
Babu Banarasi Das Northern India Institute Of Technology
Lucknow06.2018
12th - English
CISCE(ICSE/ISC)
Basti05.2014
10th - English
CISCE(ICSE/ISC)
Basti05.2012
Skills
- Area Sales Management
- Brand Management
- Advertising
- Branding
- Business Development
- Channel Management
- Sales
- Campaign management
- Media buying
- Product promotion
- Trade show participation
Languages
Hindi
English
Timeline
Sales & Marketing Lead
ExxonMobil Lubricants Pvt Ltd
08.2023 - Current
Manager (Sales & Marketing)
Reliance Petroleum
06.2021 - 08.2023
Digital Marketing Intern
Shopclues
05.2020 - 07.2020
Digital Marketing Intern
PatentsKart
04.2020 - 07.2020
MBA/PGDM - Marketing
Thapar Institute of Engineering & Technology
B.Tech/B.E. - Computers
Babu Banarasi Das Northern India Institute Of Technology
12th - English
CISCE(ICSE/ISC)
10th - English
CISCE(ICSE/ISC)
Similar Profiles
FX Teddy PrasetyoFX Teddy Prasetyo
Trade & Channel Development General Manager at ExxonMobil Fuels & LubricantsTrade & Channel Development General Manager at ExxonMobil Fuels & Lubricants
MARIA VERONICA ARCIDIACONOMARIA VERONICA ARCIDIACONO
Process & Projects Advisor at ExxonMobil Fuels & LubricantsProcess & Projects Advisor at ExxonMobil Fuels & Lubricants
Jayavignesh JTJayavignesh JT
Sales Advisor - Product Solutions at Exxonmobil Lubricants India Private ltdSales Advisor - Product Solutions at Exxonmobil Lubricants India Private ltd