I’m a writer who thinks like a designer, and a designer who loves words. From copywriting and brand storytelling to marketing strategy and cultural curation, I craft ideas that are both clever and clear. I’ve led teams, built campaigns for boAt, Zomato, Cadbury, Nykaa, and RCB, and specialize in turning creativity + strategy into communication that sticks.
Work History
Head of Content, Ops
Inagiffy
Led brand strategy and campaigns for top companies including NAS.io, Motilal Oswal, Zomato, OnePercent Club, Policybazaar, Decathlon, ICICI Bank, Tanmay Bhat, and Ankur Warikoo.
Created impactful newsletters, marketing campaigns, and WhatsApp communities that boosted engagement, conversions, and overall brand presence.
Scaled Albus to $3,500/month in ad revenue through data-driven content and campaign optimization.
Sent 1B+ newsletters, consistently achieving 60%+ open rates and 12% CTR.
Drove client revenue growth—e.g., increased monthly revenue for NourishWithSim by up to ₹3 Lakhs through optimized campaigns.
Strengthened omnichannel marketing by integrating email into larger brand strategies, ensuring consistency across touchpoints.
Blended data insights with storytelling to deliver campaigns that were not just creative but also measurable in their results.
Content Lead
Edvora
Ed-Tech Brand & Marketing Achievements
Led a team of 10 writers and designers to scale an ed-tech app through strategic storytelling and cohesive branding for educational institutions including
Designed and implemented a unified brand identity, training the team to integrate UI, UX, and content for a seamless and consistent user experience
Headed multi-channel marketing campaigns (print ads, Instagram, digital, and on-ground sales) that secured key clients such as IIM Indore, Byju's and G.D. Goenka World School.
Founder
Bangalore Art Company
Built Bangalore’s largest artist collective (2,500+ members), uniting dancers, painters, musicians, graffiti artists, poets, and writers into one thriving community.
Scaled artists’ visibility and income—wrote 1,000+ bios, built portfolios, and transitioned creators online during the pandemic, helping them earn an average of ₹25,000/month.
Curated large-scale festivals and live experiences with partners including Taj Hotels, Radisson, Fandom Bangalore, and leading flea markets, drawing massive footfall and press attention.
Delivered ₹4 lakhs/week in additional revenue for Taj Hotels through artist-led brunches and shows.
Directed end-to-end operations—strategy, advertising, planning, budgeting, and execution—to establish the collective as a cultural force in Bangalore.
Curator
Karnataka Chitrakala Parishat
Curated the annual Drushyotsava exhibition, drawing press attention and recognition from the National Gallery of Modern Art (NGMA).
Led a team of six curators and writers, crafting compelling concept notes and securing wide media coverage.
Published academic papers on the Kochi Biennale, contributing to global art and cultural discourse with widely cited research.
Organized Chitra Santhe, Karnataka’s largest annual street art festival, uniting 1,500+ artists and thousands of art enthusiasts in a celebration of accessibility and community-driven creativity.
Freelancer
Self
Collaborated with leading brands including boAt, Royal Challengers Bangalore, MyMuse, Tailor & Circus, Maggi, Cadbury, CultFit, That Sassy Thing, McDowell’s, and Nykaa.
Worked end-to-end on campaigns—writing ads, directing shoots, designing sets, and occasionally starring in them to bring ideas to life.
Education
Bachelor of Arts - Art History, Linguistics And Printmaking
Karnataka Chitrakala Parishat
Bengaluru, India
04.2001 -
Skills
Copywriting & Brand Storytelling
Email & Newsletter Marketing
Content & Marketing Strategy
Creative Direction
Team Leadership
Brand Identity & Design Thinking
Event Curation & Production
Academic & Research Writing
Community Building
Client & Stakeholder Management
Timeline
Bachelor of Arts - Art History, Linguistics And Printmaking
Account Manager for Warner Bros. Content Technology & Ops: Mastering – Emerging Formats at Deluxe Entertainment Services GroupAccount Manager for Warner Bros. Content Technology & Ops: Mastering – Emerging Formats at Deluxe Entertainment Services Group