Vaishnavi Ganeshe
Senior Digital Marketing Manager
Bangalore
Summary
A slightly compulsive and keen digital marketer with 7+ years of experience in scaling D2C and tech-enabled health & wellness brands. Proven track record of driving profitable growth through integrated marketing strategies, brand building, and performance marketing across digital platforms. Experienced in managing multi-crore budgets, owning P&L, and leading high-performing teams to deliver customer acquisition, retention, and category expansion. Adept at GTM planning, stakeholder management, and leveraging data-driven insights to optimize campaigns, enhance consumer experience, and achieve sustainable business growth.
Overview
7
7
years of professional experience
Work History
Senior Digital Marketing Manager
Yogabar
05.2024 - Current
- Company Overview: #1 destination for healthy breakfast & snack options - an ITC acquisition
- Managing D2C website P&L for the business, planned & led GTM for new category launch
- Optimizing & maintaining Shopify store to enhance conversion rate
- Collaborating with the creative team to ideate and execute high-performing ad concepts for performance marketing campaigns
- Leading brand partnerships, influencer collaborations, and barter deals to increase brand visibility and reach
Senior Digital Marketing Manager
Mosaic Wellness
04.2023 - 05.2024
- Company Overview: A family of tech enabled health & wellness platforms for men, women & kids
- Leading a team of 5 members managing new customer growth across digital channels & managing spends of ~7cr monthly
- Spearheading Brand Marketing campaigns to expand reach amongst the target audience
- Leading app acquisition efforts via own & external channels
- Creation of AOP aligning with the org goals
- Managing internal & external stakeholders to enhance content on socials to align with brand/performance, YouTube SEO
- Tasks
Digital Marketing Manager
Mosaic Wellness
02.2021 - 04.2023
- Company Overview: A family of tech enabled health & wellness platforms for men, women & kids
- Driving new customer acquisition for three D2C brands - Man Matters, Be Bodywise & Our Little Joys across the board via SEM handling budgets up to ~3cr
- Strategising, executing & creating a holistic media plan for multiple growth channels such as Meta, Google, Criteo, Apple Search Ads
- Contributing on creative & design level inputs on products and packaging to better performance metrics
- Liaising with digital marketing agencies to better CAC
- Established processes with NPD & category teams to gather customer insights & fine tune strategy
- Tasks
Senior Business Analyst
Merkle Sokrati
12.2018 - 02.2021
- Company Overview: Dentsu Aegis Network
- Strategising paid digital media operations for a diversified clientele ranging from e-commerce, BFSI to OTT, MoM achieving the desired KPI's handling spends of ~3 cr per month
- Mentoring a cluster of teammates towards achieving common business goals
- Exploring newer channels complimenting established ones in the digital space, testing and innovating
- Tasks
Education
B.E. - Computer Science
RTMNU
Nagpur, Maharashtra 04.2001 -
Skills
- Marketing Strategy & GTM Planning (D2C, E-commerce, App Growth)
- Brand Building, Storytelling & Integrated Campaigns
- Performance Marketing (Meta, Google, Affiliate, Apple Search Ads)
- Customer Acquisition, Retention & Lifecycle Marketing
- Budgeting, Forecasting & P&L Ownership
- Leadership & Team Management (hiring, mentoring, scaling teams)
- Marketing Analytics & Conversion Optimization (GA4, Shopify, Appsflyer, Branch)
- Stakeholder, Agency & Cross-functional Collaboration
Accomplishments
- Instrumental in driving >35% growth QoQ while reducing CAC
- Awarded Top Performer at Mosaic Wellness for going the extra mile
- Achieved rank 3 & 7 in top 10 google shopping products for health & beauty category
- BAU revenue for a certain e-commerce client grew by 3x in the course of a quarter
- App acquisition campaigns helped cross 2 million MAU and 201k DAU for another e-commerce player in the apparel segment
Timeline
Senior Digital Marketing Manager
Yogabar
05.2024 - Current
Senior Digital Marketing Manager
Mosaic Wellness
04.2023 - 05.2024
Digital Marketing Manager
Mosaic Wellness
02.2021 - 04.2023
Senior Business Analyst
Merkle Sokrati
12.2018 - 02.2021
B.E. - Computer Science
RTMNU
04.2001 -
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