Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Vaishnavi Ganeshe

Vaishnavi Ganeshe

Senior Digital Marketing Manager
Bangalore

Summary

A slightly compulsive and keen digital marketer with 7+ years of experience in scaling D2C and tech-enabled health & wellness brands. Proven track record of driving profitable growth through integrated marketing strategies, brand building, and performance marketing across digital platforms. Experienced in managing multi-crore budgets, owning P&L, and leading high-performing teams to deliver customer acquisition, retention, and category expansion. Adept at GTM planning, stakeholder management, and leveraging data-driven insights to optimize campaigns, enhance consumer experience, and achieve sustainable business growth.

Overview

7
7
years of professional experience

Work History

Senior Digital Marketing Manager

Yogabar
05.2024 - Current
  • Company Overview: #1 destination for healthy breakfast & snack options - an ITC acquisition
  • Managing D2C website P&L for the business, planned & led GTM for new category launch
  • Optimizing & maintaining Shopify store to enhance conversion rate
  • Collaborating with the creative team to ideate and execute high-performing ad concepts for performance marketing campaigns
  • Leading brand partnerships, influencer collaborations, and barter deals to increase brand visibility and reach

Senior Digital Marketing Manager

Mosaic Wellness
04.2023 - 05.2024
  • Company Overview: A family of tech enabled health & wellness platforms for men, women & kids
  • Leading a team of 5 members managing new customer growth across digital channels & managing spends of ~7cr monthly
  • Spearheading Brand Marketing campaigns to expand reach amongst the target audience
  • Leading app acquisition efforts via own & external channels
  • Creation of AOP aligning with the org goals
  • Managing internal & external stakeholders to enhance content on socials to align with brand/performance, YouTube SEO
  • Tasks

Digital Marketing Manager

Mosaic Wellness
02.2021 - 04.2023
  • Company Overview: A family of tech enabled health & wellness platforms for men, women & kids
  • Driving new customer acquisition for three D2C brands - Man Matters, Be Bodywise & Our Little Joys across the board via SEM handling budgets up to ~3cr
  • Strategising, executing & creating a holistic media plan for multiple growth channels such as Meta, Google, Criteo, Apple Search Ads
  • Contributing on creative & design level inputs on products and packaging to better performance metrics
  • Liaising with digital marketing agencies to better CAC
  • Established processes with NPD & category teams to gather customer insights & fine tune strategy
  • Tasks

Senior Business Analyst

Merkle Sokrati
12.2018 - 02.2021
  • Company Overview: Dentsu Aegis Network
  • Strategising paid digital media operations for a diversified clientele ranging from e-commerce, BFSI to OTT, MoM achieving the desired KPI's handling spends of ~3 cr per month
  • Mentoring a cluster of teammates towards achieving common business goals
  • Exploring newer channels complimenting established ones in the digital space, testing and innovating
  • Tasks

Education

B.E. - Computer Science

RTMNU
Nagpur, Maharashtra
04.2001 -

Skills

  • Marketing Strategy & GTM Planning (D2C, E-commerce, App Growth)
  • Brand Building, Storytelling & Integrated Campaigns
  • Performance Marketing (Meta, Google, Affiliate, Apple Search Ads)
  • Customer Acquisition, Retention & Lifecycle Marketing
  • Budgeting, Forecasting & P&L Ownership
  • Leadership & Team Management (hiring, mentoring, scaling teams)
  • Marketing Analytics & Conversion Optimization (GA4, Shopify, Appsflyer, Branch)
  • Stakeholder, Agency & Cross-functional Collaboration

Accomplishments

  • Instrumental in driving >35% growth QoQ while reducing CAC
  • Awarded Top Performer at Mosaic Wellness for going the extra mile
  • Achieved rank 3 & 7 in top 10 google shopping products for health & beauty category
  • BAU revenue for a certain e-commerce client grew by 3x in the course of a quarter
  • App acquisition campaigns helped cross 2 million MAU and 201k DAU for another e-commerce player in the apparel segment

Timeline

Senior Digital Marketing Manager

Yogabar
05.2024 - Current

Senior Digital Marketing Manager

Mosaic Wellness
04.2023 - 05.2024

Digital Marketing Manager

Mosaic Wellness
02.2021 - 04.2023

Senior Business Analyst

Merkle Sokrati
12.2018 - 02.2021

B.E. - Computer Science

RTMNU
04.2001 -

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Vaishnavi GanesheSenior Digital Marketing Manager