Hi, I’m
Vaishnavi Parameswaran
Digital Marketing Manager
Hyderabad,TG
Work History
NamLabs Technologies Pvt. Ltd.
SEO & Digital Marketing Manager
10.2022 - 07.2024
Job overview
- Spearheaded digital marketing across SEO, content, social media, and paid ads, leading an 8-member team.
- Drove 700,000+ organic traffic and boosted domain authority from 13 to 60 with 19,000+ backlinks.
- Enhanced 50+ web pages and blogs, increasing search rankings and conversion rates.
- Executed LinkedIn Ads campaigns, optimizing lead generation and customer acquisition.
- Amplified social media engagement by 30% through strategic post design using Canva and Figma.
- Leveraged GA4 and Search Console data to fine-tune SEO strategies and performance.
- Showcased products at major events (BTS Tech Summit, DevOps, Startup TN), fueling 10%+ customer growth.
Lumaternix Technology Solutions LLP
Freelance Digital Marketing Consultant
08.2024 - Current
Job overview
- Built a landing page using WordPress and developed a go-to-market plan using free tools.
- Proposed LinkedIn content ideas, founder outreach strategies, and community growth plans.
- Conducted competitor analysis and suggested ways to stand out in the market.
- Planned blog topics, social media posts, and email ideas to attract organic traffic.
NamLabs Technologies Pvt. Ltd.
Digital Marketing Lead
07.2021 - 10.2022
Job overview
- Led a 7-member team across SEO, content, and social media.
- Drove monthly organic traffic from 90,000 to 270,000+ through targeted SEO and content strategies.
- Boosted blog traffic by 60% using insights from GA4, SEMrush, and Ahrefs.
- Enhanced landing page conversions by 25% through close collaboration with UI/UX designers.
- Resolved 1,000+ SEO issues, improving site speed by 40% and mobile performance.
- Presented monthly KPI reports and growth insights to stakeholders.
NamLabs Technologies Pvt. Ltd.
Digital Marketing Specialist
03.2019 - 06.2021
Job overview
- Started marketing from scratch and wrote the first blog in PHP, which gained 7,000,000+ page views and ranked top 4 in search results.
- Implemented on-page and off-page SEO strategies, improving website rankings and organic traffic.
- Conducted keyword research and competitive analysis using SEMrush and Ubersuggest.
- Created branding materials for Atatus and ReplayBird to build brand identity.
- Worked on HTML, CSS, Jade, and JavaScript to update web page content.
Overview
6
years of professional experience
4
years of post-secondary education
Education
Velammal Engineering CollegeChennai, TN
Bachelor of Engineering from Computer Science And Engineering
08.2014 - 04.2018
Skills
SEO: On-page/off-page optimization, technical SEO (Core Web Vitals), schema markup
Paid Advertising: Google Ads, LinkedIn Ads (reduced CPL by 20%)
Analytics: Google Analytics (GA4), SEMrush, Ahrefs (tracked 500 keywords)
Content Marketing: Blog strategy (7M views), email campaigns (Mailchimp), Wordpress, Ghost CMS
Summary
Experienced Digital Marketing Specialist with 5+ years in SEO, social media, online and offline campaigns. Skilled at increasing brand visibility and driving measurable results.
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridLanguages
English
Intermediate (B1)
Tamil
Upper intermediate (B2)
Hindi
Elementary (A2)
Accomplishments
- Created the first marketing blog for Atatus, achieving 7,000,000+ page views and top 4 search ranking.
- Grew website authority by securing 5,000+ backlinks.
- Increased customer base by 10%+ through event marketing.
- Successfully led a 8+ member marketing team, driving SEO, content, and social media growth.
Software
HTML
CSS
Javascript
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