Vaishnavi Parameswaran

Co-founded Fractional HQ, a 3-member startup working as fractional CMO and go-to-market partner for 5 businesses across travel, transport and education.

Travel & Hospitality | Matha Travels (Thanjavur)
- Led go-to-market into 2 new markets chosen from search-demand and competitor-ad data, growing monthly revenue ~25% YoY within 6 months while customer acquisition cost rose only 2–3%.
- Scaled Google Search impressions 6.1× YoY (691 → 4,233) and clicks 76% through local SEO, Google Business Profile fixes and new route and temple-tour pages; rebuilt Google Ads tracking around real call and WhatsApp leads.

Transport & Fleet SaaS | Fleetbooks, TravelsBooks
- Built Fleetbooks' organic and AI search presence from zero to 45,000 Google impressions a month at 5% CTR, and LLM citations from 0 to 5,000, within 3 months; inbound sales leads rose 10x, with a free tool as the main funnel.
- Shaped TravelsBooks' GTM around under-35, next-generation fleet owners, reaching 5 paying fleet clients managing 50–70 vehicles.

Education & EdTech | Playlexity
- Ran keyword and SERP research across 110 terms for Playlexity's AI mock-interview platform, finding uncontested demand (company-specific interview questions: ~15K India searches/month, zero advertisers, TCS NQT +320%) to guide brand naming and the first page plan.

• Directed a 15-member cross-functional team across SEO, content marketing, paid advertising, and community
channels.
• Scaled domain authority from 13 to 60 by securing 19,000+ backlinks through strategic outreach and content
partnerships.
• Optimized 500+ web pages and blog posts through on-page SEO improvements, lifting the average search position by 12 spots.
• Managed LinkedIn Ads and Google Ads campaigns, reducing cost per lead by 20% while increasing qualified leads by 35%.
• Amplified social media engagement by 30% through strategic content design and scheduling using Canva, Figma, and Buffer.
• Presented at BTS Tech Summit, DevOps conferences, and Startup TN, generating 50+ qualified inbound leads per
event.
• Leveraged Google Analytics (GA4) and Google Search Console to identify ranking opportunities and refine search
performance.

• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.

• Led a 10-member team across search optimization, content production, and brand communications for two SaaS products.
• Grew monthly organic traffic from 90,000 to 270,000+ sessions through SEO and strategic content programs.
• Increased blog traffic by 60% through data-driven keyword targeting using GA4, SEMrush, and Ahrefs across 500+ search terms.
• Improved landing page conversion rates by 25% through A/B testing and close collaboration with UI/UX designers.
• Resolved 1,000+ technical SEO issues, improving site speed by 40% and enhancing Core Web Vitals scores.
• Delivered monthly KPI reports and growth insights to stakeholders, informing budget allocation and strategic planning.

• Directed integrated digital marketing strategies across SEO, PPC, social media, and email channels.
• Optimized paid campaigns using Google Ads and Meta Ads to improve lead quality and conversion efficiency.

• Established the company’s first marketing blog, building the content foundation that now drives 7,000,000+ lifetime
page views and ranks in the top 4 for 15+ target keywords.
• Implemented technical and content-based SEO strategies from scratch, achieving measurable search visibility growth
within the first 12 months.
• Built organic traffic to 700,000+ sessions a year through end-to-end SEO and content strategy.
• Performed keyword research and competitive analysis using SEMrush and Ubersuggest, and created branding assets that established a unified visual identity across web and social channels.

• Led digital marketing campaigns across SEO, SEM, social media, and email channels.
• Optimized website content and landing pages for improved search visibility and engagement.