Years of Experience In Digital Marketing
Vaishnavi Pawaskar
SEO Manager
Mumbai,MH
Summary
I’m an experienced SEO Manager with 7 years in digital marketing, working with global B2B and B2C clients in agency settings. I specialize in technical SEO, content strategy, and website optimization to help businesses grow their online visibility and traffic.
Along with strong SEO skills, I have hands-on experience in website development using platforms like WordPress, Shopify, Wix, Squarespace, and BigCommerce. I’m skilled at identifying and fixing technical SEO issues, improving site speed, structure, and mobile responsiveness for better search engine performance.
I’m highly focused on on-page optimization, from meta tags and internal linking to keyword placement and content formatting. I plan SEO strategies that help websites rank higher in search results and even appear in AI-generated answers and featured snippets.
As a strategic content manager, I create and guide content that is not only relevant and engaging but also aligned with search intent and ranking goals.
I manage daily tasks using tools like:
- Google Search Console
- Google Analytics
- Google Ads
- Google Tag Manager
- Google My Business
- Google Merchant Center
- Google Data Studio (Looker Studio)
I also have experience in email marketing using Mailchimp, Sendinblue, and Zoho, helping brands stay connected with their audiences.
On top of all that, I’m confident in team and project management. I work well with cross-functional teams, guide junior members, and keep projects running smoothly to deliver results on time.
In short, I combine SEO expertise, web development knowledge, and digital marketing experience to create strategies that drive real growth.
Overview
7
7
Work History
Search Engine Optimization Manager
Infozzle Software Solutions
03.2023 - Current
- Communicating with clients.
- Solving problems.
- Building team unity through activities.
- Assigning tasks to the team.
- Creating SEO plans for client needs.
- Assisting with keyword research, mapping, and on-page tasks.
- Planning content for website blogs and pages.
- Evaluating team's off-page and on-page work.
- Offering suggestions to boost website traffic and rankings.
- Addressing and resolving Screaming Frog issues for site improvement.
- Collaborating with the development team for SEO implementation.
- Reviewing monthly rankings and reports in Google Analytics and Search Console to track progress.
SEO Specialists
Modicle Studios
02.2022 - 02.2023
- Crafted SEO plans and packages tailored to client needs.
- Offered website wireframe ideas to develop a new website.
- Conducted tasks including Keyword Research, Mapping, Website Health Checks, Audits, On-page Optimization, Title Tags & Descriptions, and Link Building to boost Google search rankings.
- Outlined content strategies based on keyword mapping.
- Designed strategies for building links on websites.
- Generated Google Analytics and Google Search Console Codes for the website.
- Set up and optimized Google My Business Profiles.
- Established social media accounts across various platforms.
- Shared posts on platforms like Facebook, Instagram, Twitter & LinkedIn using trending hashtags.
- Published creative content on platforms like Tumblr, Pinterest, Reddit, Scoop it, Flickr, etc.
- Initiated email campaigns and crafted client emails using Mailchimp, Zoho, and SendinBlue.
- Produced reports for SEO and Social Media Marketing using tools such as Google Analytics, Google Search Console, Google My Business, Facebook, and Twitter insights.
Search Engine Optimization Executive
Gayatri Web Services
11.2020 - 01.2022
- Performed various tasks such as Keyword Research, Website Health Check-ups, Website Audits, On-page Optimization, Title Tags & Descriptions, and Link Building to elevate the website's ranking in Google Search Results.
- Wrote website blog content using keywords.
- Executed link building strategies for websites.
- Created and shared Pins on Pinterest.
- Crafted content and posted on Google My Business pages.
- Optimized Google My Business accounts.
- Created text ads for multiple campaigns and launched them on Google Ads.
- Optimized Google Ads campaigns.
- Wrote and posted content on Social Media platforms such as Facebook, Tumblr, and Quora.
- Generated reports using Google Analytics, Google Search Console, and Google My Business.
SEO Assistant Project Manager
eBrandz Solutions
05.2018 - 06.2020
- The client conversations were conducted through emails.
- The SEO requirements were understood and fulfilled.
- Website Analysis, Website Audit, Competitor Analysis, On-page Optimization, and Meta Tags & Description were performed.
- Strategies were created for website content.
- The websites were optimized to rank in the best positions in Google Search Results.
- Off-page (Link Building) activities such as Directory, social bookmarking, local business, video, image, and ppt submissions were made for the websites.
- Google My Business accounts were created and optimized.
- Google Analytics and Google Search Console accounts and code were generated to analyze website performance.
- Google Analytics, Google Search Console, and Google My Business were used to check website traffic and improvement.
- Monthly reports were created.
Education
Bachelor of Engineering - Computer Engineering
K.C. College Of Engineering
Mumbai07.2017
High School Diploma -
Vikas High School & Jr. College
Vikhroli Mumbai07.2013
Vikas High School
Vikhroli Mumbai06.2011
Skills
- 7 years of experience in SEO & digital marketing (agency background)
- Technical SEO: Issue identification & resolution (crawlability, indexing, page speed, etc)
- Strong On-Page SEO: Meta tags, keyword optimization, internal linking, schema markup
- Off-Page SEO: Backlink strategy and outreach
- GEO SEO: Local SEO & Google My Business optimization
- AEO (Answer Engine Optimization): Optimizing content to appear in AI results and featured snippets
- SEO Strategy Planning: Data-driven, intent-based content mapping
- Website management and SEO implementation on WordPress, Shopify, Wix, Squarespace and BigCommerce
- Technical understanding of front-end structure to support SEO improvements
- Collaboration with developers to implement advanced SEO solutions
- Strategic Content Manager: Planning and optimizing SEO-driven content
- Content writing focused on ranking and engagement
- Content optimization for AI answers and featured snippets
- Email Marketing
- Strong leadership and team collaboration skills
- Project planning and task delegation for timely delivery
- Client handling for global campaigns
Certification
- Udemy "Digital Marketing Course" certification completed in October 2020.
- Google My Business Certification exam passed in September 2020
- Google Analytics Certification exam cleared with 85% in September 2020
- Google Fundamentals Certification with 84.5% in January 2018
- Web Development Course from Waves Institute Dadar
Timeline
Search Engine Optimization Manager
Infozzle Software Solutions
03.2023 - Current
SEO Specialists
Modicle Studios
02.2022 - 02.2023
Search Engine Optimization Executive
Gayatri Web Services
11.2020 - 01.2022
SEO Assistant Project Manager
eBrandz Solutions
05.2018 - 06.2020
Bachelor of Engineering - Computer Engineering
K.C. College Of Engineering
High School Diploma -
Vikas High School & Jr. College
Vikas High School
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Marathi
Advanced (C1)
LinkedIn Profile
https://www.linkedin.com/in/vaishnavi-p-708b88153/
Projects
BE Final year Project – Analyzing Information Using Two-stage Crawler (2016 - 2017)
- The Crawler proposes to implement a two-stage framework. In which the crawler efficiently shows the search data.
Personal Project (2020)
- Using the WordPress platform I have developed a Beauty Clinic Website.
HOBBIES
- Travelling
- Cooking
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