VAISHNAVI SRIKANTH
Bengaluru
Summary
Analytics leader with 13+ years of experience driving revenue growth, campaign management and data-driven decision management across Banking and Retail. Proven track record of leading cross-functional programs that translate data into commercial impact. Recognized Emerging Leader (Citi AIM, 2024).
Overview
14
14
years of professional experience
Work History
Assistant Vice President – Revenue Generation Anal
Citi Trade and Treasury Services
Bengaluru
04.2023 - Current
- Currently lead the book of work for a 16-member hybrid team across sales prospecting, performance tracking, data foundations, and analytics enablement.
- Built and scaled sales opportunity identification frameworks contributing to $100MM+ in annual deal wins.
- Partner with Sales, Product, Platforms, Risk, and Cluster leadership to drive data-backed revenue strategies.
- Architected Sales Knowledge Graph for Sales-assist, a GenAI-enabled tool for Sales teams.
- Sponsor delegate for fuzzy entity resolution, improving client matching accuracy.
- Led analytics for Trade & Cash revenue wallet sizing to identify untapped opportunity pools.
- Delivered executive insights for tariff announcement impact influencing pricing and communication strategy.
- Regular presenter in senior leadership forums translating analytics into commercial narratives.
Principal Analyst
Citi Analytics and Information Management
Bangalore
10.2020 - 03.2023
- Developed 360 client view integrating internal and external datasets from ideation to production.
- Enabled multi-product prospecting across Cash & Trade driving cross-sell pipeline generation.
- Designed disengagement triggers for Citi Cobranded cards, contributing to $165MM incremental annual sales impact.
- Led redemption analytics and forecast consolidation for planning cycles.
Senior Analyst – Portfolio & Campaign Analytics
Citi Retail Services
Bangalore
11.2015 - 09.2020
- Supported major campaigns for Citi Cobranded cards including deferred interest and reactivation initiatives.
- Built portfolio benchmarking and COVID impact sizing frameworks used in executive reviews.
Senior Business Analyst / Data Scientist
Mu Sigma Business Solutions
Bangalore
07.2012 - 10.2015
- Supported dual drug launches for US diabetes portfolio.
- Delivered CRM KPI dashboards for global clients in Beverage and Home Improvement sectors.
Education
B.E. - Electrical Engineering
Anna University
ChennaiSkills
Core skills -
- Cash management and Trade services for corporates
- Consumer & commercial cards
- Sales and Marketing campaign analytics
- Financial planning
- Redemption analytics
- Project management
- Stakeholder management
- People management
- Good written and verbal communication
- Strong presentation skills
Technical -
- Python, Pyspark, SAS
- SQL, Hive
- Tableau
- Advanced Excel, VBA, PPT
- Supervised & unsupervised learning
- Regression analysis
- Machine learning
- NLP, Deep learning
- Knowledge graphs
- Prompt engineering
Personal Information
Title: Assistant Vice President – Analytics & Information Management
Awards
- Platinum Award, 2024, Emerging Leader, Citi AIM
- Gold Award, 2023, Excellence in Leadership & Business Impact
- Multiple Gold / Silver / Bronze awards, 2016–2022
Languages
English
Proficient
C2
Hindi
Upper Intermediate
B2
Tamil
Upper Intermediate
B2
Achievements
- Platinum award (2024) - Emerging Leader, Citi AIM
- Gold award (2023) - Excellence in leadership and business impact
- Multiple Silver/Bronze/Copper awards (2016-2022)
Timeline
Assistant Vice President – Revenue Generation Anal
Citi Trade and Treasury Services
04.2023 - Current
Principal Analyst
Citi Analytics and Information Management
10.2020 - 03.2023
Senior Analyst – Portfolio & Campaign Analytics
Citi Retail Services
11.2015 - 09.2020
Senior Business Analyst / Data Scientist
Mu Sigma Business Solutions
07.2012 - 10.2015
B.E. - Electrical Engineering
Anna University