Summary
Overview
Work History
Education
Skills
Languages
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Hobbies and Interests
Timeline
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Vaishnavi Tiwari

Hyderabad

Summary

As a seasoned Programmatic DV360 Support Specialist, I bring extensive experience in managing programmatic advertising campaigns and providing robust technical support across Programmatic DV360, Campaign Manager 360 (CM360), and Google Ad Manager. My expertise spans strategic campaign planning, precise audience targeting, effective inventory management, and in-depth performance optimization within the Programmatic DV360 ecosystem. I am known for delivering high-impact, data-driven solutions that align with client objectives across various channels, including display, video, and connected TV. I excel in leveraging advanced platform tools, resolving technical issues efficiently, and fostering strong collaborative relationships with both internal teams and clients. Additionally, my multilingual proficiency in English, Telugu, and Hindi enhances my communication and client engagement capabilities.

Overview

4
4
years of professional experience

Work History

DV360 Support Specialist

Cognizant Technology Solutions
08.2024 - Current
  • Provided comprehensive support for Programmatic DV360 platform users by troubleshooting technical issues, and offering strategic optimization advice to enhance campaign performance across all digital channels.
  • Work in close partnership with media planning teams, media buyers, account managers, and other cross-functional stakeholders to address client challenges, optimize campaign workflows, and improve turnaround times.
  • Stay up to date with the latest Programmatic DV360 product updates and emerging features to deliver innovative, data-driven solutions tailored to client objectives.
  • Prepare and present detailed performance reports and actionable insights using Microsoft Excel and PowerPoint, ensuring stakeholders are aligned on campaign health and outcomes.
  • Ensure proper platform configuration and technical troubleshooting for both client-facing and internal operational teams, driving platform efficiency and campaign success.

DV360 Specialist

Tech Mahindra
01.2022 - 07.2023
  • Managed and optimized programmatic campaigns through Display & Video 360 (DV360), focusing on maximizing ROI and ensuring cost-efficient media spend. Performed in-depth performance analysis using DV360 reporting and third-party analytics tools to uncover optimization opportunities and drive strategic improvements. Coordinated campaign trafficking, pacing, and creative delivery in collaboration with internal teams, ensuring seamless campaign execution and delivery across channels. Delivered actionable insights and campaign performance summaries to clients through customized reports and presentations using Excel, DV360 dashboards, and PowerPoint. Enhanced cross-functional collaboration by maintaining clear communication with media planners, strategists, and creative teams, contributing to improved campaign outcomes.

Education

Bachelor of Commerce - Computers

New Siddhartha Degree College
12-2021

Skills

    • DV360

    • Google Ad Manager

    • CM360

    • Technical Tools: MS Excel, PowerPoint, Word, Outlook, Teams

Languages

English
Telugu
Hindi

<Enter your own>

Hobbies and Interests

Listening to music, browsing internet

Timeline

DV360 Support Specialist

Cognizant Technology Solutions
08.2024 - Current

DV360 Specialist

Tech Mahindra
01.2022 - 07.2023

Bachelor of Commerce - Computers

New Siddhartha Degree College

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Vaishnavi Tiwari