Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Vaishnavi Uragonda

Campaign Manager

Summary

Experienced Campaign Manager with expertise in reporting, documentation and compliance. Adaptable team player adept at working in high-volume, demanding environments.

Accomplished advertising professional with 2.7 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.

Overview

3
3
years of professional experience
2
2
Certifications

Work History

Campaign Manager

MediaMint
05.2023 - Current
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
  • Improved conversion rates by refining targeting criteria and optimizing ad placements across digital platforms.
  • Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
  • Drove successful product launches by crafting compelling narratives around new offerings supported by engaging visuals.
  • Increased lead generation through data-driven audience segmentation and personalized content creation.
  • Enhanced campaign performance by developing and implementing targeted marketing strategies.
  • Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
  • Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
  • Developed campaigns, led design, and tracked results.
  • Established effective communication channels among cross-functional teams leading to seamless collaboration during campaign development process.
  • Tracked facilities and equipment safety and cleanliness and took corrective action to resolve emerging issues.
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
  • Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
  • Defined all campaign roles and filled positions.

Associate

MediaMint
09.2021 - Current
  • Implemented data-driven decision-making strategies, improving overall business performance.
  • Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
  • Participated in ongoing professional development opportunities to stay apprised of the latest digital marketing trends and best practices, incorporating learnings as appropriate into future campaigns.
  • Maintained detailed budget tracking for all digital marketing projects, ensuring expenses were kept within established parameters while maximizing results achieved from each initiative.
  • Enhanced website traffic through effective SEM strategies and keyword optimization.
  • Boosted brand visibility by implementing targeted digital marketing campaigns across multiple channels.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.

Education

BBA - Human Resources Management

Hi-Tech Modern Residential High School
Hyderabad
04.2001 -

Skills

  • Google Ads
  • Bing Ads
  • Google Analytics
  • Google ads editor
  • Keyword research & Analysis
  • Microsoft excel
  • Criteo
  • Marchex
  • Google spreadsheets
  • SEM trend knowledge

Certification

Google Ads Search Certification

Timeline

Campaign Manager

MediaMint
05.2023 - Current

Associate

MediaMint
09.2021 - Current

BBA - Human Resources Management

Hi-Tech Modern Residential High School
04.2001 -

Similar Profiles

CREATE PROFILE
Vaishnavi UragondaCampaign Manager