Vaithyanathan SS

• Launched Barinat the key Product for Covid and achived 50 lakhs sales average since May 2021 through Covid breath easy campaign
• Created implementable market campaign to yield results.The following campaigns were successful
• Test Learn and Cure campaign in Hepatitis to screen Hepatitis c
• EPS - Campaign for Patients - Resulted spurt in the Tafnat sale
• Win Campaign in Rheumatology portfolio and augmented the sale for Jaknat
• Touch the heart campaign for Doctors

(Long list of campaigns have been rolled out)

Managed over 100 Key KOLs in each speciality of Pulmonology, Gastroenterology Hepatology, Ortho, Rheumatology, Neuro & Critical care

• Achieved 200% achievement after launching Tofacitinib in field of Rheumatoid arthritis.( 25 Lakhs per month)
• Managed a product team responsible for the particular products and portfolio to ensure goal.Managing and developing goal of the Product managers and developing their skills
• Managed a big Product Management team responsible for various products in the relevant portfolio like Pulmonology,Gastroenterology,Hepatology, Orthopaedics, Rheumatology,Critical care & HIV portfolio

• Launched milestone proucts in Natco like Velpanat,Tafnat,Hepcinat ,Hepcinat Plus,Hepcinat LP and achieved 360 Crore
• Achieved 120 Crore business in 8 months with Hepcinat LP
• Launched a key molecule for Covid ie Baricitinib and achieved a rapid growth month after month
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies

• Managed a big team of Oncology of Tamil Nadu and Kerala. Ensured the target achievements month after month and aligned goals.

• Leaded a big team of Pharma speciality and Oncology of Natco for Tamil Nadu and Kerala.
• Handled total number of 15 staffs and 8 Staffs in Tamil Nadu and Kerala
• Converted Key KOLs and created a new avenue
• Created core customer value aligned with company strategy