Valisha Dias

• Took full ownership of large-scale native advertising campaigns on Taboola – from strategic planning and creative direction to implementation, tracking, and reporting.
• Managed high-budget, performance-driven campaigns with complex bid strategies, leveraging smart bidding, dynamic retargeting, and lookalike audiences to maximize ROI.
• Utilized granular performance data and real-time analytics to guide budget allocations, optimize placements, and drive continuous performance improvements.
• Supervised and mentored junior campaign managers and interns, delegating tasks, providing performance feedback, and conducting knowledge-sharing sessions to upskill the team.
• Leveraged Taboola’s audience insights and data integrations to create highly targeted user segments based on behavior, intent, and content consumption patterns.

• Worked on Outbrain Ads whilst developing and executing comprehensive native advertising strategies tailored to goals using Outbrain's content discovery platform.
• Created and managed multiple Outbrain ad campaigns, ensuring proper targeting, creatives, budgets, and bidding strategies were in place for maximum performance.
• Utilized advanced targeting features including interest-based, behavioral, and geo-demographic filters to reach high-intent users and improve engagement rates.
• Conducted rigorous A/B testing of headlines, thumbnails, landing pages, and CTAs to identify top-performing combinations and optimize click-through and conversion rates.
• Monitored daily spend and pacing to ensure campaigns remained within budget while achieving KPIs such as CTR, CPC, CPA, RPC, L2R, R2A and L2A

• Analyzed large volume of data to identify patterns, trends and correlations.
• Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
• Conducted in-depth analysis of high-volume and high-conversion keywords relevant to parked domain monetization using internal tools and market data.
• Used tools like Google Keyword Planner, in-house analytics dashboards to conduct scalable keyword research

• Headed flights and Facilitated communication between flight deck, passengers and cabin crew in order to promote smooth operation.
• Ensure aircraft and passengers compliances with policies and procedures.

• Welcoming passengers on board, making announcements if needed.
• Resolved passenger conflicts and medical emergencies during flights.
• Optimized passenger experience by proactively identifying potential issues and offering solutions to enhance comfort and satisfaction.
• Performed pre-flight cabin checks to maintain operational safety equipment.

Worked as Artist Liaison, Project Manager on Projects such as:

• Sunburn
• Vh1 Supersonic
• Breezer Vivid Shuffle
• Corporate events with Wizcraft, Gartner, Kotak, Mahindra Blues.