Accomplished Digital Marketing Manager with 10 yrs of proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Hi, I’m
Vallappa Kumar S
Digital Marketing Manager
Chennai
Summary
Accomplishments
Accomplishments
- Achieved an outstanding Paid Media ROAS exceeding 500%.
- Strategically crafted and nurtured a YouTube Channel from inception, amassing 20K+ subscribers and 1M+ views.
- Successfully secured a substantial 20 Million investment for the launch of a cryptocurrency token.
- Managed and delivered stellar results for billion-dollar international client accounts, including industry giants like Microsoft, Neiman Marcus, BMW, and Reckitt.
Overview
10
years of professional experience
4
Certification
Skills
- Digital Marketing Strategy
- Growth Marketing
- Performance Marketing
- Search Engine Marketing
- Social Media Marketing
- Search Engine Optimization
- Project Management
- Client Delivery Management
- Competitor Analysis Techniques
- Google Analytics proficiency
- Marketing Automation Tools
- Client Relationship Management
Work History
PERFICIENT, Inc
Digital Marketing Manager
12.2021 - Current
Job overview
- Developed and implemented digital customer acquisition campaigns and increased new user acquisition by 10%
- Increased overall digital media ROAS above 500%
- Campaign planning and strategy management, team management, A/B testing strategies digital strategy consulting & client management
- Client names: Reckitt Benckiser Group plc, Northshore Care, and Omron (US & UK)
- Handled budget of more than 330,000 USD/month
DENTSU Group, IPROSPECT (Internal Shift)
Digital Marketing/Social Media Strategist
06.2021 - 11.2021
Job overview
- Enhanced brand visibility by creating and executing comprehensive social media strategies.
- Increased brand reach by 20% and engagement rate by 3%.
- Campaign planning, strategy management, team management & client management
- Managed team size of 7.
DENTSU Group, PARAGON DIGITAL SERVICES
Digital Marketing - Account Manager
11.2019 - 05.2021
Job overview
- Developing and implementing digital customer acquisition campaigns
- Client name: Microsoft, Subway, Neiman Marcus, Sally Beauty (US, UK & FR)
- End-to-end campaign management in Google Ads, Facebook Ads, Snapchat Ads, Twitter Ads, LinkedIn Ads and Instagram Ads
- People management – Handling a team size of 15
- Build new team from 3 members to 15+. Increased overall account billing by 60%.
- Increased client satisfaction by implementing innovative digital marketing strategies tailored to their unique needs.
TRAKINVEST.COM
Digital Marketing Manager
11.2016 - 10.2019
Job overview
- Worked in SEM, SMO, SMM, SEO, YouTube Marketing, and Email Marketing
- Created a YouTube Channel – The TrakInvest Show (The world's first virtual stock trading reality show) with 12k+ subscribers, and 1.5 Million views
- Program manager for the TrakInvest Show
- Spent around 1 crore in digital media campaigns for customer acquisition, online branding and got investment around $20Mn
- ICO Marketing – Cryptocurrency launch.
APNACARE INDIA PVT LTD
Digital Marketing Manager
01.2016 - 10.2016
Job overview
- Team Management and Digital Marketing Strategy – Optimized landing pages, websites, and page content
INFINIX / KOOKMATE.COM
Digital Marketing Manager
02.2014 - 01.2016
Job overview
- Conducted keyword research and increased organic position to the top three in the Google search engine
- Worked in SEO, SEM, SMO, and SMM.
Education
SRMChennai, India
Master of Business Administration from Marketing
2014
University Overview
- [8.4] GPA/CGPA
Anna UniversityChennai, India
Bachelor of Engineering from ECE
2011
University Overview
Certification
Digital Marketing | Six Sigma Green Belt | Market Research | Google Adwords Certified
Interests
Interests
Music, Guitar, and Tennis
Languages
Languages
Address
Address
No.6, 4th Cross Street, Dhanalakshmi Nagar, Avadi, Chennai 600054
Declaration
Declaration
I hereby declare that all the information given above is true and correct to the best of my knowledge
Date:
Place: Chennai
Timeline
Digital Marketing Manager
PERFICIENT, Inc
12.2021 - Current
Digital Marketing/Social Media Strategist
DENTSU Group, IPROSPECT (Internal Shift)
06.2021 - 11.2021
Digital Marketing - Account Manager
DENTSU Group, PARAGON DIGITAL SERVICES
11.2019 - 05.2021
Digital Marketing Manager
TRAKINVEST.COM
11.2016 - 10.2019
Digital Marketing Manager
APNACARE INDIA PVT LTD
01.2016 - 10.2016
Digital Marketing Manager
INFINIX / KOOKMATE.COM
02.2014 - 01.2016
SRM
Master of Business Administration from Marketing
Anna University
Bachelor of Engineering from ECE
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