VAMSHI KRISHNA PERVELA
Hyderabad
Summary
I am a dynamic and results-driven Senior Digital Marketing Leader with over 18 years of extensive experience in digital strategy, performance marketing, and brand development. I have a proven record of driving growth across B2B and B2C markets, while transforming marketing ecosystems and building high-performing teams. My core expertise spans SEO, SEM, and marketing automation, with extensive knowledge in sectors like education, automotive, and e-commerce
Overview
19
19
years of professional experience
Work History
Manager - Digital Marketing
Invest4Edu Pvt. Ltd
06.2024 - Current
- Company Overview: A company focused on educational marketing solutions
- Leading all digital initiatives including SEO, paid ads, content, and brand development
- Revamped website UX and conversion journey in collaboration with UI/UX teams
- Built a high-performing team for SEO, SEM, and content marketing
- Developed educational marketing campaigns – K–12, higher education, skillbuilding
- Optimised PPC performance on Google & Meta, reducing CAC significantly
- Represented brand at offline events to boost visibility and partnerships
- A company focused on educational marketing solutions
Head - Digital Marketing
IbaseIT Pvt. Ltd
07.2021 - 05.2024
- Company Overview: A leading digital marketing firm specializing in luxury brands
- Spearheaded global digital strategy for luxury automotive brands – Ford, BMW, Mercedes
- Executed email journeys for Ford's extended warranty product
- Led content and community building for crypto blogs and blockchain projects
- Improved lead quality across Google Ads, Facebook Ads, and other paid channels
- Managed national CRM and demand generation campaigns across B2B mobility
- A leading digital marketing firm specializing in luxury brands
Manager - Digital Marketing
I4Global IT Solutions
12.2020 - 06.2021
- Company Overview: A digital marketing service provider for various startups
- Managed complete digital portfolio for startup 10Feast in the US market
- Implemented SEO/SEM, retargeting, campaign landing pages, and content strategy
- Built CMS strategies on Drupal; used SEMrush and analytics tools for insights
- A digital marketing service provider for various startups
Digital Marketing Consultant
Corpus – Koncor JV
02.2019 - 10.2019
- Company Overview: A company specializing in digital marketing strategies
- Designed and implemented digital GTM strategy for WinmaxLabs
- Handled WordPress site builds and online product positioning
- A company specializing in digital marketing strategies
Director - Digital Marketing
All Media Digital Pvt. Ltd
08.2015 - 05.2018
- Company Overview: A digital marketing agency focusing on eCommerce solutions
- Drove full-stack eCommerce digital strategy across six brands and platforms
- Collaborated internationally with teams on WordPress, Magento, and analytics
- Oversaw rebranding initiatives, UX redesigns, and multi-channel lead generation
- Managed key accounts like ITC and Paradise Food Court
- A digital marketing agency focusing on eCommerce solutions
Ad Ops Team Leader
Accenture – Google Project
12.2014 - 05.2015
- Company Overview: Global professional services company
- Planned and executed SEO/SEM/display/social campaigns with strong ROI focus
- Developed project timelines, performance benchmarks, and revenue projections
- Global professional services company
Asst. Manager - Digital Marketing
VESS Technologies
12.2013 - 06.2014
- Company Overview: A technology solutions provider with a focus on marketing
- Delivered digital strategies integrating traditional and online marketing
- Ran campaigns on Facebook, YouTube, and optimised mobile landing pages
- A technology solutions provider with a focus on marketing
Team Leader - Digital Marketing
Data Marshall – Client: Nielsen
09.2008 - 09.2013
- Company Overview: A data solutions company serving Nielsen
- Managed SEO, SEM, email, and content marketing for proprietary B2B products
- Created marketing funnels for ROI-focused customer acquisition
- A data solutions company serving Nielsen
Process Associate
Data Marshall – Client: Nielsen
09.2006 - 09.2008
- Company Overview: A data solutions company serving Nielsen
- Supported digital campaigns across paid, organic, and affiliate channels
- Developed brand and digital footprint for emerging verticals
- A data solutions company serving Nielsen
Education
MBA - Marketing
Charisma University
01.1970
PG Diploma - Computer Applications
NIIT
01.1970
B.Com -
B.R.A.O.U
01.1970
Skills
- Digital strategy
- SEO management
- PPC optimization
- Content marketing
- Email marketing
- Customer acquisition
- Brand development
- Data analysis
- CRM management
- Community engagement
- Team leadership
- Project management
- Stakeholder collaboration
- Performance metrics
- Verbal communication
Websites
Accomplishments
- Increased organic traffic and lead quality through full-scale SEO optimisation
- Reduced CAC and improved ROAS via strategic paid campaigns
Timeline
Manager - Digital Marketing
Invest4Edu Pvt. Ltd
06.2024 - Current
Head - Digital Marketing
IbaseIT Pvt. Ltd
07.2021 - 05.2024
Manager - Digital Marketing
I4Global IT Solutions
12.2020 - 06.2021
Digital Marketing Consultant
Corpus – Koncor JV
02.2019 - 10.2019
Director - Digital Marketing
All Media Digital Pvt. Ltd
08.2015 - 05.2018
Ad Ops Team Leader
Accenture – Google Project
12.2014 - 05.2015
Asst. Manager - Digital Marketing
VESS Technologies
12.2013 - 06.2014
Team Leader - Digital Marketing
Data Marshall – Client: Nielsen
09.2008 - 09.2013
Process Associate
Data Marshall – Client: Nielsen
09.2006 - 09.2008
MBA - Marketing
Charisma University
PG Diploma - Computer Applications
NIIT
B.Com -
B.R.A.O.U
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