Vandana Ohlyan
Branding, Marketing, Government Advocacy, and Event Management Expert
Gurgaon/Gurugram
Summary
A results-oriented professional with over 2.4 years of experience in strategic branding, marketing, and event management. Demonstrated expertise in organizing high-impact events, building partnerships, and liaising with government agencies. Skilled in managing multi-faceted projects and delivering results under tight deadlines, contributing to organizational growth and visibility.
Overview
2025
2025
years of professional experience
14
14
years of post-secondary education
Work History
Deputy Secretary
PHD Chamber Of Commerce And Industry
10.2022 - Current
- Branding & Marketing: Spearheaded strategic campaigns to enhance organizational visibility and engagement.
- Event Management: Successfully organized large-scale events, including marathons, conferences, workshops, webinars, and India's first interstate EV Car Rally, along with cricket tournaments and inter/intra-state bike rides to promote state tourism.
- Government Liaisoning: Established strong ties with government entities, facilitating seamless partnerships and support for various initiatives.
- Sponsorship Management: Negotiated favorable sponsorship deals and cultivated lasting relationships with high-profile stakeholders and corporate leaders.
- Operational Excellence: Coordinated multiple projects, optimized workflows, and implemented cost-saving measures, ensuring efficiency and budget compliance.
- Stakeholder Engagement: Developed and maintained a comprehensive database of stakeholders, fostering effective communication and collaboration.
Senior Sales and Marketing Manager
Izoe Solutions Pvt Ltd
9 2020 - 9 2022
- Led sales teams by providing mentorship, performance evaluations, and training to achieve ambitious sales objectives.
- Analyzed data trends to project future performance and develop actionable strategies.
- Fostered cross-departmental collaboration to enhance operational efficiency and customer satisfaction.
Senior Sales and Marketing Manager
Broncos Services Pvt Ltd
06.2016 - 09.2020
- Managed end-to-end event planning, including budgeting, vendor negotiations, and on-site coordination.
- Oversaw the company’s social media platforms to enhance brand visibility and engagement.
- Delivered comprehensive marketing campaigns, resulting in increased lead generation and customer acquisition.
- Collaborated with cross-functional teams to improve patient care and streamline operations.
Assistant-Market and Promotions
Amity University
03.2015 - 04.2016
- Coordinated administrative tasks, maintained records, and organized high-profile meetings.
- Supported marketing efforts by creating promotional materials and implementing effective communication strategies.
- Provided direct assistance to senior executives, ensuring smooth operations and timely completion of deliverables.
Public Officer Cum Admission Officer
Sobhasaria Engineering College
09.2012 - 08.2014
- Developed strategic communication plans to enhance brand awareness and foster community engagement.
- Managed admissions processes, including outreach campaigns, seminars, and state-wide events.
- Oversaw the development of marketing materials and collaborated with media for effective outreach.
Marketing and Public Relation Executive
Hangout Kids
07.2010 - 08.2012
- Implemented strategic branding initiatives to increase visibility and strengthen the brand identity.
- Coordinated media relations, created press materials, and organized promotional events.
- Developed partnerships with local businesses and media houses to boost outreach efforts.
Education
MBA - Marketing & HR
Rajasthan Technical University
06.2013 - 09.2015
BBA - Marketing
Maharishi Dayanand University (MDU)
08.2007 - 07.2009
High School Diploma -
Rising Star Academy
New Delhi, India 04.2001 - 06.2009
10th -
Rising Star Academy
01.2006 - 06.2007
Skills
Skills and Competencies
Event Management: Skilled in planning and executing large-scale events, from concept to completion
Brand Promotion & Marketing: Expertise in building brand visibility through innovative campaigns and public relations strategies
Stakeholder Engagement: Strong ability to foster and maintain relationships with key stakeholders across various sectors
Strategic Planning: Adept at analyzing data, forecasting trends, and formulating actionable strategies
Communication: Excellent verbal and written communication skills for diverse audiences
Project Leadership: Demonstrated ability to manage cross-functional teams and deliver successful outcomes
Achievements
- Played a pivotal role in the Gurugram Marathon 2024 as part of the core organizing team.
- Enhanced productivity and efficiency by streamlining internal processes and introducing advanced tools for workflow management.
- Secured partnerships with ministries and corporate leaders, including CEOs, CXOs, CHROs, and MDs of major organizations.
- Designed and executed innovative event concepts to boost engagement, attendance, and sponsorship funding.
Skills
- Strategic Branding and Marketing
- Government Advocacy and Liaisoning
- Event Planning and Execution
- Sponsorship Acquisition and Management
- Project Management and Operational Efficiency
- Stakeholder Engagement and Relationship Building
Personal Information
Timeline
Deputy Secretary
PHD Chamber Of Commerce And Industry
10.2022 - Current
Senior Sales and Marketing Manager
Broncos Services Pvt Ltd
06.2016 - 09.2020
Assistant-Market and Promotions
Amity University
03.2015 - 04.2016
MBA - Marketing & HR
Rajasthan Technical University
06.2013 - 09.2015
Public Officer Cum Admission Officer
Sobhasaria Engineering College
09.2012 - 08.2014
Marketing and Public Relation Executive
Hangout Kids
07.2010 - 08.2012
BBA - Marketing
Maharishi Dayanand University (MDU)
08.2007 - 07.2009
10th -
Rising Star Academy
01.2006 - 06.2007
High School Diploma -
Rising Star Academy
04.2001 - 06.2009
Senior Sales and Marketing Manager
Izoe Solutions Pvt Ltd
9 2020 - 9 2022