Dynamic and results-oriented Content Marketing and SEO Leader with over 3.5 years of experience in the EdTech sector, focused on developing scalable content frameworks that drive significant digital growth. Expertise in increasing organic traffic by 25-30%, leading cross-functional marketing initiatives, and mentoring high-performing content teams to achieve excellence. Proficient in Strategic Content Governance, Performance Marketing, and implementing Data-Driven SEO strategies aligned with business objectives. Committed to leveraging innovative approaches to enhance brand visibility and drive engagement in competitive markets.
Hi, I’m
Vandana Thakur
Senior Lead Analyst & Digital Marketing Executive
Chandannagar
Summary
Overview
4
years of professional experience
3
Certifications
4
Languages
Work History
CollegeDekhoGurgaon
Senior Educational Analyst & Digital Marketing Executive
07.2024 - Current
Job overview
- Scaled organic traffic by 25–30% through high-intent SEO optimization.
- Led strategic content governance for major exams including NEET UG, NEET PG, AIIMS BSc Nursing, and JIPMAT.
- Published 130+ strategic articles improving student engagement and platform authority.
- Collaborated with product and marketing teams to align content with growth strategies.
- Mentored junior writers and coordinated cross-team delivery.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Increased efficiency by streamlining data analysis processes and implementing automation tools.
- Improved decision-making processes, providing senior management with detailed analysis and actionable insights.
- Conducted in-depth market analysis to identify trends, guiding strategy adjustments for competitive advantage.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
AmberPune
Senior Content Writer (Marketing & SEO)
02.2024 - 05.2024
Job overview
- Led SEO-driven blog strategy increasing organic traffic by 15–20%.
- Developed conversion-focused content for global student housing markets.
- Partnered with growth and design teams to optimize content funnel performance.
- Mentored writers and implemented performance-driven editorial processes.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Collaborated with marketing team to develop targeted content strategies that drove lead generation and conversions.
- Mentored junior writers on best practices for crafting effective copy, strengthening overall team performance.
- Improved search engine rankings by implementing SEO best practices in all written content.
- Edited and proofread colleagues'' work, ensuring consistent quality across all published materials.
- Researched relevant industry trends to keep content fresh and up-to-date with current market dynamics.
- Conducted keyword research and analyzed analytics data to optimize content for maximum reach and impact.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Performed keyword research to optimize content for SEO.
- Streamlined content production processes, resulting in faster turnaround times and increased output.
- Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
- Provided regular performance reports on key metrics such as page views, time spent on page, bounce rate, organic search ranking improvements by optimizing the online presence of companies.
- Completed thorough research into assigned topics.
- Formatted content to adhere to industry-specific style guides.
- Utilized feedback from clients and colleagues to improve content quality.
- Managed competing deadlines with efficiency.
GetMyUniBangalore
Content Marketing Specialist
08.2022 - 02.2024
Job overview
- Produced SEO-driven long-form content improving search visibility and engagement.
- Led SEO content revamps improving rankings and user experience.
- Collaborated with SEO and marketing teams to execute data-driven content strategies.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Mentored junior team members by sharing best practices, providing constructive feedback on their work, and fostering an environment conducive to growth.
- Refined target personas by conducting market research analysis, ensuring tailored messaging across all communication platforms.
- Implemented A/B testing methods to refine messaging, design elements, and distribution channels for maximum impact.
- Established relationships with key influencers in the industry to increase brand credibility through guest posting opportunities or collaborations on projects.
- Collaborated with cross-functional teams to align content marketing efforts with company goals.
Education
Alliance Française De ParisParis
Diploma in French from French Language
12.2023
University Overview
University of CalcuttaCalcutta
Bachelor of Arts from English Literature
09.2022
University Overview
Skills
Content strategy management
Organic growth optimization
Intent analysis
Team leadership
Interdepartmental teamwork
Content strategy development
Google Analytics expertise
Effective team coordination
Organizational strategy development
Market analysis
Certification
SEO Certification – Squadstack
Timeline
Senior Educational Analyst & Digital Marketing Executive
CollegeDekho
07.2024 - Current
Senior Content Writer (Marketing & SEO)
Amber
02.2024 - 05.2024
Content Marketing Specialist
GetMyUni
08.2022 - 02.2024
Alliance Française De Paris
Diploma in French from French Language
University of Calcutta
Bachelor of Arts from English Literature