Summary
Overview
Work History
Education
Skills
Summary - Career Snapshot
Timeline
Generic

VANEET SHARMA

Gurgaon

Summary

Seasoned Area Manager with a proven track record at Coca-Cola India Limited, adept in business development and fostering relationships. Excelled in expanding product portfolios and driving a 75% sales growth with Jägermeister, demonstrating exceptional vendor management and operations efficiency. Skilled in strategic planning and team leadership, consistently enhancing profitability and market presence.

Overview

21
21
years of professional experience

Work History

Area Manager (State Head) Emerging Categories

Coca-Cola India Limited
Gurgaon
02.2024 - Current
  • Company Overview: Coca-Cola Company has been a global leader in the beverage industry for over 136 years
  • The company is dedicated to refreshing the world and making a positive impact through its diverse portfolio of drinks
  • The company offers a broad range of beverages, including: Coca Cola, Sports Drinks, Juice & Diary Drinks, Alcohol Ready-to-Drink Beverages: An emerging category reflecting evolving consumer preferences
  • Oversaw sales operations across the entire Haryana market, ensuring effective execution of strategies to drive sales and profitability
  • Implemented and monitored marketing strategies for new product launches, enhancing brand visibility and market presence
  • Expanded the product portfolio in both On Trade (restaurants, bars) and Off Trade (retail outlets) channels
  • Managed local and Head Office excise duties and handled brand registration, ensuring compliance with regulations
  • Played a crucial role in opening new L-1 licenses to improve market coverage and appointed wholesalers to enhance distribution
  • Led a team of executives, driving operational efficiency and profitability through strategic management
  • Planned and executed various promotional events, including tasting trials, food pairing, and retail promotions
  • Coca-Cola Company has been a global leader in the beverage industry for over 136 years
  • The company is dedicated to refreshing the world and making a positive impact through its diverse portfolio of drinks
  • The company offers a broad range of beverages, including: Coca Cola, Sports Drinks, Juice & Diary Drinks, Alcohol Ready-to-Drink Beverages: An emerging category reflecting evolving consumer preferences

Zonal Sales Manager

Grover Zampa Vineyards Ltd.
Gurgaon
02.2017 - 02.2024
  • Company Overview: Grover Zampa is a well-established Indian wine producer, renowned for its premium Indian wines as well as BIO (imported) wines sourced from France, Australia, Chile, Spain, and other regions
  • With nearly 30 years of operation, the company has earned a strong reputation for quality, receiving widespread acclaim both in India and internationally
  • Its flagship brands include Insignia, Grand Chêne Reserve, Vijay Amritraj, Grover Brut Sparkling, and the Art Collection
  • Responsible for overseeing sales across the entire Haryana market Indian & BIO Wines
  • Driving volume and profitability while managing a team of executives to implement operational strategies effectively
  • Overseeing marketing activities related to product launches
  • Expanding the product portfolio in both On Trade and Off Trade channels
  • Opening new L-1s to broaden market presence in Haryana
  • Ensuring newly launched brands are available in retail and HCR outlets, supported by trade marketing
  • Increasing market depth by appointing wholesalers and leveraging their infrastructure
  • Planning and executing wine promotions, including tastings, food pairings, and events
  • Enhancing retailer/wholesaler awareness of business plans and fostering transparency among channel partners
  • Grover Zampa is a well-established Indian wine producer, renowned for its premium Indian wines as well as BIO (imported) wines sourced from France, Australia, Chile, Spain, and other regions
  • With nearly 30 years of operation, the company has earned a strong reputation for quality, receiving widespread acclaim both in India and internationally
  • Its flagship brands include Insignia, Grand Chêne Reserve, Vijay Amritraj, Grover Brut Sparkling, and the Art Collection

Regional Sales Manager On Trade & Off Trade India

BLIQ Trading Pvt. Ltd.
Delhi
09.2015 - 02.2017
  • Company Overview: Bliq is a marketing company specializing in a diverse portfolio of international (BIO) and emerging brands, such as Tsingtao Beer (China), Schneider Weisse (Germany), Praga (Czech Republic), and Estrella Galicia, including the 1906 Reserva (Spain)
  • Beyond representing these established brands, Bliq launched its own brand
  • Happy By Thirsty
  • which debuted in markets across India, Germany, and the Gulf countries in November 2016
  • Oversee On Trade and Off Trade sales across the entire Indian market, focusing on increasing volume and profitability
  • Lead and manage a team of state sales heads, ensuring the effective implementation of operational strategies
  • Direct and execute marketing strategies for product launches across India
  • Manage the introduction of the Bliq product portfolio to international markets, including South Africa, Gulf Countries, Russia, and Canada, either directly or through export channel partners
  • Successfully launched Praga Czech Republic Beer in the North India market, executing the launch phase-wise and depot-wise
  • Facilitate the creation of new business partnerships to enhance market coverage and implement effective plans
  • Appoint new distributors with sufficient financial backing to expand business and apply innovative market penetration strategies
  • Bliq is a marketing company specializing in a diverse portfolio of international (BIO) and emerging brands, such as Tsingtao Beer (China), Schneider Weisse (Germany), Praga (Czech Republic), and Estrella Galicia, including the 1906 Reserva (Spain)
  • Beyond representing these established brands, Bliq launched its own brand
  • Happy By Thirsty
  • which debuted in markets across India, Germany, and the Gulf countries in November 2016

Regional Sales Manager - India

D’Wines LLC (Sazerac -USA)
Delhi
10.2011 - 11.2013
  • Company Overview: D’WINES LLC, as partner of the Sazerac Group, operates in India and across Asia, offering an extensive range of BIO alcoholic beverages
  • Their key products include: Buffalo Trace Bourbon Whiskey and Benchmark 8 Bourbon Whiskey, Fireball Cinnamon Whiskey, Corazon Tequila and Montezuma Tequila and Liqueurs, Rey Whiskey and Rain Vodka etc
  • Oversaw the North regions to boost organizational volume and profitability, managing a team of 5 Area Sales Managers
  • Successfully launched Montezuma Silver Tequila, Benchmark 8, Buffalo Trace Bourbon Whiskey and managed its phased introduction across other regions
  • Ensured rapid availability of new brands in all retail and hospitality sectors, including duty-paid, duty-free, and airport travel shops
  • Enhanced business depth by leveraging appointed wholesalers' infrastructure in North India
  • Increased brand visibility through customer promotions, signage, and advertising
  • Fostered transparency and informed retailers/wholesalers about company plans
  • Managed all northern departments related to functions outside the typical work scope
  • D’WINES LLC, as partner of the Sazerac Group, operates in India and across Asia, offering an extensive range of BIO alcoholic beverages
  • Their key products include: Buffalo Trace Bourbon Whiskey and Benchmark 8 Bourbon Whiskey, Fireball Cinnamon Whiskey, Corazon Tequila and Montezuma Tequila and Liqueurs, Rey Whiskey and Rain Vodka etc

Area Sales Manager- Institutional & Retails – BIO & BII

Focus Brands Trading India Pvt. Ltd.
Delhi/NCR
02.2009 - 09.2011
  • Company Overview: Joint Venture of Campari Gruppo – Italy & Jubilant Enpro - India
  • Oversaw the brand image and market presence of flagship products including Jägermeister, Campari, Sky Vodka, Glenrothes Scotch, Glen Grant Scotch, Cutty Sark Scotch, Jose Cuervo Tequila, Marie Brizard, Midori, Cinzano, JMXO & XO Vodka, Matusalem Rum, Old Smuggler Scotch, Gin, and Rum
  • Ensured comprehensive availability of BIO brands in retail outlets, bars, and hotels across Delhi/NCR
  • Negotiated and secured annual contracts with leading 5-star hotels, restaurants, clubs, and centrally managed chain outlets
  • Achieved significant sales growth with Jägermeister (+75%), Cutty Sark Scotch (+25%), Jose Cuervo Tequila (+85%) and Campari (+25%), SKYY Vodka (+35%), in the region
  • Responsible for the planning and execution of various, promotional events, activation and, including Social Festival like Holi Cow, Dog Day etc for Jägermeister
  • Analysed and evaluated sales and marketing performance, implementing post-action strategies to optimize outcomes
  • Enhanced market width, availability, and distribution channels, significantly increasing brand listing and availability in key areas
  • Joint Venture of Campari Gruppo – Italy & Jubilant Enpro - India

Sr. Territory Sales Executive – BIO & BII

United Spirits Limited
Haryana/Delhi
08.2008 - 01.2009
  • Company Overview: World No 3 Leading Company deals in Indian & imported brands like as Kingfisher Beer, Black Dog, White & Mackey, French Sparkling Wines Bouvet – Ladubay from Lorie Valley, Bouchard from France, New Zealand & South African
  • Initially managed wine sales and brand listings in Haryana, then transitioned to Delhi following the merger of the Wines and Spirits divisions
  • Took charge of retail sales in Delhi, particularly for Corporations, L – 52, and L – 56, focusing on achieving volume sales targets
  • Successfully organized 20 wine brunch promotions within a two-month period to boost brand visibility and sales
  • Achieved notable increases in Antiquity whisky sales in Delhi, particularly in the L – 52 retail segments
  • Met 100% of the sales targets for premium brands, including Antiquity Blue, Rare, and Black Dog 12 Y.O
  • World No 3 Leading Company deals in Indian & imported brands like as Kingfisher Beer, Black Dog, White & Mackey, French Sparkling Wines Bouvet – Ladubay from Lorie Valley, Bouchard from France, New Zealand & South African

Asst. Sales Manager – Institutional & Retails

Kyndal India Pvt. Ltd.
Delhi
12.2003 - 08.2008
  • Company Overview: Joint Venture of V&S Group, Remy – Cointreau, Lucca Bols Liqueurs and Sambuca Vaccari etc
  • Focused on boosting sales and profitability across various channels
  • Oversaw the sales and brand image of premium brands such as Absolute Vodka, Remy-Cointreau, and Bols Liqueurs
  • Played a crucial role in expanding market presence by forming new business partnerships
  • Negotiated annual contracts with prominent 5-star hotels, restaurants, and clubs, enhancing brand visibility
  • Successfully introduced Louis XIII Cognac in 7 five-star hotels and Piper Heidsieck champagne in 10 five-star hotels and 15 additional outlets
  • Achieved significant retail sales growth for Absolute Vodka and Bols Liqueurs
  • Organized the Absolute Fashion Show in multiple cities to enhance brand engagement
  • Joint Venture of V&S Group, Remy – Cointreau, Lucca Bols Liqueurs and Sambuca Vaccari etc

Education

MBA in Business Management -

Narsee Monjee Institute of Management Studies (NMIMS)
01.2025

Executive MBA -

EIILM University
01.2012

Diploma in Hotel Management - Food & Beverage Service

NCVT, Government of India
01.2003

Senior Secondary (12th Grade) -

H.P.B.E.
01.1999

Higher Secondary (10th Grade) -

H.P.B.E.
01.1996

Bachelor of Arts (B.A.) -

Delhi University

Certified Mixologist -

The Lucas Bols Bartending Academy
Netherlands

Bartending Training -

I.B.O.M.

Skills

  • Business development and planning
  • Relationship building and management
  • Controlling costs
  • Resource allocation
  • Vendor management
  • Operations management

Summary - Career Snapshot

Result-oriented professional with over 18 years of distinguished experience in the areas of Strategic Planning, Business Development, Sales & Marketing, and Channel/ Distribution Management. A proactive leader and planner with expertise in market plan execution, with skills in International and Domestic market business and channel development, Brand & Product Management, Key account & Modern Trade management, Vendor development, Competitor and Market analysis and Trade promotion and Merchandising marketing and Team management. Proven track record of increasing revenues & turnover, breakthrough client acquisition, strategy implementation for deeper market penetration and expanding market share ameliorating revenues, establishing retail & wholesale networks, establishing institution (HoReCa) and modern trade network, streamlining workflow and creating a teamwork environment for fostering excellent performance.

Timeline

Area Manager (State Head) Emerging Categories

Coca-Cola India Limited
02.2024 - Current

Zonal Sales Manager

Grover Zampa Vineyards Ltd.
02.2017 - 02.2024

Regional Sales Manager On Trade & Off Trade India

BLIQ Trading Pvt. Ltd.
09.2015 - 02.2017

Regional Sales Manager - India

D’Wines LLC (Sazerac -USA)
10.2011 - 11.2013

Area Sales Manager- Institutional & Retails – BIO & BII

Focus Brands Trading India Pvt. Ltd.
02.2009 - 09.2011

Sr. Territory Sales Executive – BIO & BII

United Spirits Limited
08.2008 - 01.2009

Asst. Sales Manager – Institutional & Retails

Kyndal India Pvt. Ltd.
12.2003 - 08.2008

MBA in Business Management -

Narsee Monjee Institute of Management Studies (NMIMS)

Executive MBA -

EIILM University

Diploma in Hotel Management - Food & Beverage Service

NCVT, Government of India

Senior Secondary (12th Grade) -

H.P.B.E.

Higher Secondary (10th Grade) -

H.P.B.E.

Bachelor of Arts (B.A.) -

Delhi University

Certified Mixologist -

The Lucas Bols Bartending Academy

Bartending Training -

I.B.O.M.

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