Vani Menon
Mumbai
Summary
Results-oriented digital marketing expert specializing in audience engagement via social media, email, and WhatsApp. Experienced in executing Facebook and Instagram ad campaigns through Meta Ads Manager, contributing to significant brand expansion. Effective communicator with a focus on cross-functional collaboration to achieve business targets. Skilled in utilizing performance analytics to refine marketing approaches and enhance effectiveness.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Meta Ads Executive
Svastika (E-commerce Brand – Wildship Enterprises)
Mumbai
05.2025 - Current
- Execute and manage Facebook and Instagram ad campaigns for Svastika, focused on performance marketing and ROAS.
- Regularly analyze key ad metrics (ROAS, CTR, CPC, CPM) to identify high-performing creatives and optimize spend.
- Collaborate with the creative team to brainstorm and build engaging ad concepts.
Digital Marketing Executive
MFPA-India (Mouth & Foot Painting Artists)
Mumbai
02.2024 - 03.2025
- Developed and executed comprehensive social media strategies, managed content planning and scheduling to expand audience reach (increased follower growth), and build brand loyalty.
- Created and managed targeted email marketing campaigns (Active Campaign & Mailchimp), enhancing customer engagement, and conversion rates.
- Designed personalized WhatsApp campaigns to drive direct customer interactions and satisfaction.
- Spearheaded the planning, execution, and optimization of Facebook and Instagram ad campaigns through Meta Ads Manager, driving maximum ROI.
- Collaborated with artists and internal teams to develop campaign concepts aligned with brand messaging.
Customer Relationship Manager
RD ASHAR PVTLTD.
Mumbai
03.2021 - 11.2023
- Managed relationships with over 200 industrial clients, increasing the customer base by 10% within 15 months through focused marketing initiatives.
- Handled diverse product specifications across industrial sectors, streamlining the process of need assessment, solution development, and price negotiations.
- Oversaw end-to-end order cycles, including procurement, customization, and delivery, to ensure client satisfaction.
- Acted as a liaison between factory floor workers and clients, ensuring customization requirements were understood and met.
Talent Acquisition Intern
Toppr.com
Mumbai
09.2017 - 12.2017
- Assisted in hiring for key roles such as data scientists, business analysts, and regional sales managers.
- Conducted candidate outreach (IITs/IIMs), initial screening, and facilitated interview coordination.
- Successfully closed one middle management hire, and shortlisted three candidates for final rounds.
Marketing Intern
Nielsen
Mumbai
06.2015 - 07.2015
- Conducted over 50 daily telephonic surveys related to credit card usage, surpassing outreach targets by 10%.
- Managed and organized data collected through structured questionnaires.
Education
Global MBA Program - Management
Thadomal Shahani Centre for Management
Mumbai04.2020
Bachelor of Science - Accounting and Finance
Podar World College
Mumbai09.2017
Skills
- Digital Marketing Strategy
- Social Media Management
- Email and WhatsApp marketing
- Facebook and Instagram ads (Meta Ads Manager)
- Performance Analytics
- Client Relationship Management
- Cross-functional coordination
- Strong communication skills
Certification
- Introduction to Google Ads Campaign (Great Learning)
- Google Digital Marketing & E-commerce Professional Certificate (Coursera) – Ongoing
Timeline
Meta Ads Executive
Svastika (E-commerce Brand – Wildship Enterprises)
05.2025 - Current
Digital Marketing Executive
MFPA-India (Mouth & Foot Painting Artists)
02.2024 - 03.2025
Customer Relationship Manager
RD ASHAR PVTLTD.
03.2021 - 11.2023
Talent Acquisition Intern
Toppr.com
09.2017 - 12.2017
Marketing Intern
Nielsen
06.2015 - 07.2015
Global MBA Program - Management
Thadomal Shahani Centre for Management
Bachelor of Science - Accounting and Finance
Podar World College
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