Vanita Arora
New Delhi
Summary
Experienced Journalist with entrepreneurial spirit and passion for developing and reporting engaging content. Versed in writing and editing for multiple digital media platforms, social media, and online platforms.
Overview
28
28
years of professional experience
Work History
Assistant Editor
Home and Design Trends, GoodHomes
New Delhi
11.2021 - Current
- Generated content for both print and website for Home and Design Trends Magazine, GoodHomes Magazine and also contribute articles for Femina
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content
- Review articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Lead and orchestrate promotional events
- Create reels and videos for social media
- Overseeing the social media realms of Twitter, Instagram, and Facebook
- Digital Content Writing - Social Media Management, SEO Article Writing, CMS
- Proficiency in Adobe Photoshop and InDesign.
Independent Journalist
Self-employed
New Delhi
02.2018 - 11.2021
- Organized material, determined area of emphasis, and wrote stories in prescribed editorial and advertorial format for Livingetc India Magazine, India Today and India Today Homes
- Generated ideas for feature stories that would be compelling to readership audiences.
Senior Features Editor
GoodHomes, Worldwide Media
New Delhi
01.2013 - 01.2018
- Editorial responsibilities - creating content and writing exclusive features on interior design, architecture, people, travel, garden and food
- Generate ideas and identify new stories for development as features, write and edit features
- Apart from honing editing skills, I also have relevant experience in executing style stories based on varied themes
- Developed and optimized online and print strategies to maximize coverage.
Senior Features Editor
The Ideal Home and Garden, Next Gen Publishing Ltd.
02.2011 - 11.2012
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Performed research and checked facts to maintain high standard of journalistic integrity
- Editorial responsibilities: Ideating, writing, organising and styling shoots for stories
- Subbing and copy editing features
- Editorial support and coordination
- Increase visibility of the magazines amongst Target segment
- Maintain close contact with Industry and help marketing in their business objectives.
Chief Executive Officer
Channel PR
New Delhi
08.2009 - 12.2010
- Coached and guided senior managers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Managed relationships with shareholders, stakeholders, customers, and other key constituents.
- Led the recruitment process for executive-level positions within the organization.
Associate Editor
IDI, Media Transasia
Delhi
04.2009 - 06.2009
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff
- Determined readiness of written pieces, made changes and approved final versions for publication.
Account Director
Lexicon Communications Consultants
New Delhi
01.2009 - 02.2009
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements
- Motivated team members to meet and exceed sales targets.
Sr. Features Writer
Next Gen Publishing Limited
Delhi
07.2005 - 12.2008
- Pursued and developed stories independently and for assignment, covering range of topics
- Wrote, edited and produced stories for Internet and digital channels.
Senior Advertising Services Coordinator
Infomedia India Limited
New Delhi
04.1997 - 07.2005
- Coordination with Creative Agency and media buying agency for production and release of advertisements for Northern and Eastern Region (Delhi, Kolkata and Ludhiana)
- Designing, Printing and Editing of In-house News Letters for the company
- Designing and Printing of Promotional Literature
- Designing and Managing Contest for Infomedia Yellow Pages (formerly Tata Press Yellow Pages)
- Wrote editorials for Tata Press Neighborhood Guides
- Image building and handling PR activities
- Organized Star Shows and did media planning and budgeting for IYP.
Public Relations Officer
Institute of Management Development and Research
New Delhi
07.1996 - 01.1997
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
PRO
International Institute of Fashion Technology
New Delhi
07.1996 - 01.1997
Education
B.A Hons: Political Science -
Kamla Nehru College (Delhi University)
New Delhi01.1996
Senior Secondary -
Manav Sthali School
New Delhi01.1995
Post Graduate Diploma: Advertising and Public Relations -
New Delhi
New DelhiCertificate Course in Computer Application -
NIIT
New DelhiSkills
- Media operations knowledge
- Story development
- Copy Editing
- Social media proficiency
- Digital Content Writing
- Digital Content Writing - Social Media Management
- SEO Article Writing
- CMS
- Proficiency in Adobe Photoshop
- InDesign
Timeline
Assistant Editor
Home and Design Trends, GoodHomes
11.2021 - Current
Independent Journalist
Self-employed
02.2018 - 11.2021
Senior Features Editor
GoodHomes, Worldwide Media
01.2013 - 01.2018
Senior Features Editor
The Ideal Home and Garden, Next Gen Publishing Ltd.
02.2011 - 11.2012
Chief Executive Officer
Channel PR
08.2009 - 12.2010
Associate Editor
IDI, Media Transasia
04.2009 - 06.2009
Account Director
Lexicon Communications Consultants
01.2009 - 02.2009
Sr. Features Writer
Next Gen Publishing Limited
07.2005 - 12.2008
Senior Advertising Services Coordinator
Infomedia India Limited
04.1997 - 07.2005
Public Relations Officer
Institute of Management Development and Research
07.1996 - 01.1997
PRO
International Institute of Fashion Technology
07.1996 - 01.1997
B.A Hons: Political Science -
Kamla Nehru College (Delhi University)
Senior Secondary -
Manav Sthali School
Post Graduate Diploma: Advertising and Public Relations -
New Delhi
Certificate Course in Computer Application -
NIIT
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