Vanitha G
Tirunelveli
Summary
Results-driven Digital Marketing Executive at HashRoot Technologies Pvt. Ltd. with expertise in SEO and lead generation. Successfully optimized web pages, enhancing keyword visibility and organic growth. Proven ability to generate high-quality B2B leads through strategic outreach and email campaigns, while effectively managing teams and fostering collaboration.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Marketing Executive
HashRoot Technologies Pvt. Ltd.
Kochi
01.2025 - 12.2025
- Executed off-page SEO, including social bookmarking, business listings, and link-building activities.
- I wrote and published on-page and off-page blogs, including premium, long-form content aligned with SEO strategy.
- Created original marketing content and creatives using Canva, and published and managed website content through WordPress to maintain brand consistency.
- Optimized hundreds of web pages for SEO, improving keyword visibility, site structure, internal linking, and organic growth, while adding and maintaining optimized pages across the website.
- Managed social media posting and scheduling across Instagram, Twitter (X), and LinkedIn, and enhanced local visibility through Google My Business (GMB).
- Performed keyword, competitor, and content gap analysis, while tracking performance and engagement using Google Analytics.
- Managed interns through task allocation, mentoring, performance tracking, and daily coordination, while handling multiple marketing initiatives simultaneously.
Business Development Executive
HashRoot Technologies Pvt. Ltd.
Kochi
08.2024 - 01.2025
- Generated approximately 2,500 high-quality B2B leads per month across multiple international markets through strategic outbound prospecting.
- Executed large-scale email marketing campaigns, improving open rates, engagement, and overall growth through optimized messaging and follow-ups.
- Achieved positive lead responses across email, LinkedIn, Reddit, and Discord, strengthening the sales pipeline.
- Conducted LinkedIn lead generation using targeted searches and direct outreach, while engaging niche communities on Reddit and Discord.
- Leveraged Apollo and Hunter for lead sourcing, validation, and enrichment, maintaining accurate data within CRM systems.
Education
Master of Arts - History
Bharathidasan University
Tiruchirappalli08-2024
Bachelor of Arts - History
Women’s Christian College
Chennai06-2022
Skills
- Digital marketing and SEO
- Search engine optimization (on-page and off-page)
- Keyword research and competitor analysis
- Content writing (blogs, premium content, web pages)
- Business development and outreach
- Lead generation (global markets)
- Email marketing campaigns
- LinkedIn outreach and social prospecting
- Community engagement (Reddit, Discord)
- CRM tools
- Apollo
- Hunter
- WordPress
- Google Analytics
- Canva
- Google My Business (GMB)
- Twitter (X)
- Team management and intern coordination
- Task assignment and workflow management
- Communication and presentation skills
Tools And Platforms
- CRM Tools
- Apollo
- Hunter
- WordPress
- Google Analytics
- Canva
- Google My Business (GMB)
- Twitter (X)
Coursework
- Helping the brand improve brand awareness.
- Created blogs and pages as part of the Blog creation project.
- Website designing for a business.
- Conducted a Facebook Ad campaign as part of Social Media Marketing (SMM).
- Search Engine Optimization (SEO) – Measuring the performance of a website using SEO tools.
- Search Engine Marketing (SEM) – Conducted Google Ads campaign & measured its key parameters.
- Email marketing – Performed email marketing for my website using GetResponse.
- Web Analytics - Analyzed different reports to derive user insights using the GA4 property.
Activities
- Designed and optimized a business website with digital marketing parameters
- NSS volunteer – Women’s Christian College, Chennai (2 years)
- Participated in national webinars and academic workshops
- Completed Hindi degree examinations conducted by Dakshina Bharat Hindi Prachar Sabha, Madras
Certification
Professional Certification in Digital Marketing, UpGrad Campus.
Personal Information
- Date of birth: 25/02/2000
- Nationality: Indian
Languages
- Tamil
- Hindi
- English
Hobbies and Interests
- Drawing
- Badminton
- Reading
Timeline
Digital Marketing Executive
HashRoot Technologies Pvt. Ltd.
01.2025 - 12.2025
Business Development Executive
HashRoot Technologies Pvt. Ltd.
08.2024 - 01.2025
Master of Arts - History
Bharathidasan University
Bachelor of Arts - History
Women’s Christian College