Summary
Overview
Work History
Education
Skills
Tools Handled
Timeline
Generic

Vanitha Sundararajan

Senior Digital Marketing Analyst
Coimbatore

Summary

Results-oriented Digital Marketing Analyst with 4.5 years of experience in campaign optimization, strategic planning, product marketing, brand development, content optimization, and audience engagement. With 1.5 years as a Market Research Analyst, expertise in analyzing industry trends, competitor insights, and prospect persona details. Focused on driving measurable growth and improving KPIs.

Overview

6
6
years of professional experience

Work History

Senior Digital Marketing Analyst

DQLabs
01.2023 - Current
  • Working on SEO, SEM, and Social Media Marketing.
  • Managing email campaigns (HubSpot, Brevo, and MailerLite) targeting website visitors, conference leads, and warming up cold leads. Regularly analyzed campaign performance and optimized it.
  • Working on CRM (HubSpot) - Marketing and Sales Platform for contact management, email nurture campaigns, automations, email sales sequences, email designs, social media posting, etc.
  • Monitoring performance on Google Analytics 4 and Google Search Console on a daily basis to improve website performance, traffic, and user experience.
  • Regular keyword research and competitor analysis to identify gaps and fix them.
  • Working closely with the development team to improve website structure and page speed optimization.
  • Planning and executing link-building strategies for keyword ranking and traffic improvement.
  • Hosting product webinars on a monthly basis with customers and the internal team.
  • Hosting a virtual event yearly named "Modern Data Quality Summit." Successful event every year with 1,000+ registrants.
  • Working on digital market platforms (Gartner, G2 Crowd, Capterra) for lead generation and brand awareness, earning badges such as 'Customer Choice' and 'High Performance.'
  • Running G2 Ads, Capterra PPC for lead generation.
  • Re-targeting website visitors based on the heat map data and optimizing the campaign to increase conversion.
  • Managed on-site conferences (Gartner, Snowflake, Databricks, Big Data London, etc.), collaborating with the event management team and partners.

Digital Marketing Analyst

DQLabs
08.2020 - 01.2023
  • Worked on both product and service-managed social media platforms, posting regularly, managing good impressions, and increasing the follower rate.
  • Increased brand awareness and drive organic traffic to the website by posting and engaging in groups.
  • Performed link building by submitting links to high-quality websites to improve SERP and enhance website authority.
  • Managed Google Business Listing to engage with local customers through Google searches.
  • Handled Google Search Console to improve indexing, crawling, and visibility of the website in Google SERP.
  • Identified and resolved technical SEO issues.
  • Built SEO-friendly website development for both product and service.
  • Worked closely with developers and designers to improve website structure and page load time analysis on both desktop and mobile.
  • Researched and analyzed top keywords and ranked them on the first page.
  • Running LinkedIn paid ads for product webinars, conferences, and lead generation.
  • Used cold email marketing to build relationships, increase subscriptions, and generate leads.

Market Research Analyst

Intellectyx
11.2018 - 07.2020
  • Used LinkedIn Sales Navigator to find decision makers and qualify prospects.
  • Researched company details, personal information, and industry trends to improve outreach.
  • Managed and updated prospect data in CRM and updated all information to be up-to-date.
  • Refreshed the contact database based on email responses and LinkedIn job changes.
  • Followed up with prospects on LinkedIn, providing case studies and marketing materials to nurture relationships.
  • Worked closely with the sales team to schedule discovery meetings.

Education

Bachelor of Science - Information Technology

DR. G.R. Damodaran College of Science
Coimbatore, India
06.2015 - 04.2018

HSC -

G Ramaswamy Naidu Matric HR SEC School
Coimbatore, India
04.2001 -

SSLC -

St. Joseph's Matric HR SEC School
Coimbatore, India
04.2001 -

Skills

Demand generation

Product Marketing

Account Based Marketing

Performance Marketing

Organic Growth

Marketing Automation

Social Media Marketing

Search Engine Optimization

Events Management

Tools Handled

Google Analytics 

Google Search Console

Google Tag Manager

CRM - HubSpot and Active Campaign

Marketing Tools - SEMRush and MozPro

Email Marketing Tools - Hubspot, Brevo and Mailerlite

LinkedIn Automation Tools - LinkedIn Helper and Dux-soup

Lead Generation Tools - Zoominfo, Seamless.io and Apollo

Event Platform - Zoom and Accelevents

HeatMaps - Website Insight Anlaysis


Timeline

Senior Digital Marketing Analyst

DQLabs
01.2023 - Current

Digital Marketing Analyst

DQLabs
08.2020 - 01.2023

Market Research Analyst

Intellectyx
11.2018 - 07.2020

Bachelor of Science - Information Technology

DR. G.R. Damodaran College of Science
06.2015 - 04.2018

HSC -

G Ramaswamy Naidu Matric HR SEC School
04.2001 -

SSLC -

St. Joseph's Matric HR SEC School
04.2001 -
Vanitha SundararajanSenior Digital Marketing Analyst