VANSH KHANNA

• Applied business and marketing knowledge to develop briefs and pitches for client projects.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
• Met with clients to discuss digital advertising options and future growth goals.
• Directed client projects with eye for quality and customer needs.
• Motivated team members to meet and exceed revenue targets.
• Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
• Oversaw team of 16 professionals handling 360 content requirements of FMCG and FMCD accounts.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on key client accounts.
• Held one-on-one meetings with brand category managers to identify marketing hurdles and offered insight into best digital content remedy.

Key clients: Philips, Haier, Dynapar QPS

• Retained the client for 1 year even after completion of contract, resulting in increased revenue and profits for the company.
• Provide digital/social media marketing solutions to clients and work closely on their requirements.
• Create and work towards achieving AOP.
• Develop and lead strategic plans to achieve short- and long-term marketing objectives.
• Administer marketing calendar and guide team to create content to coincide with product and service releases.
• Monitor weekly updates and reports to track growth and success rates of marketing campaigns, discuss strategic initiatives and methods for improvement.
• Perform market analysis and research latest trends.
• Lead portfolio of client partnerships with 2 team members using consultative, forward-thinking approach.
• Contribute to mock-ups, email campaigns and social media content.
• Execute consistent online messaging across various social media verticals and lead the team to manage brand pages/ ORM.
• Help clients achieve their annual goals with proactive management of available resources and deep understanding of current industry trends.
• Co-work on digital strategies with Planners/Creative team for various platforms to attract customer engagement.
• Monitor return on investment of online and social media marketing efforts Evaluate monthly performance statistics and use data to build future strategies.
• Actively work with Business Development team on new business pitches.
• Create proposals and develop strategic alliances onboarding relevant partners for the brands.

Key clients: SC Johnson - All Out and Baygon, Fitbit, Ford

• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Coordinated with design and media teams to develop high-quality creative assets.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Developed creative presentations, trend reports, toolkit assets, and data insight reports.
• Created and managed social media campaigns to increase brand engagement.
• Led team of 3 advertising/marketing professionals, offering mentoring and coaching to build knowledge and skills.

Key clients: KitchenAid, PVR, Cinepolis, TiE Seattle

• Devised and implemented processes and procedures to streamline operations.
• Established performance and service goals and held associates accountable for individual performance.
• Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
• Performed duties and provided service in accordance with established operating procedures and company policies.
• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Kept stakeholders up to date on details pertaining to client projects Identified target market and key segments through in-depth analysis of markets and related trends.
• Analyzed and reported social media and online marketing campaign results.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.

Clients: Cargill, Google, Apple, Huawei, Honor, Lava Mobiles, Kama Ayurveda, GNC, Nand Ghar, Tech Mahindra – I day of Yoga, Quick Heal, Himalaya Herbals

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Provided editorial guidance to other departments, including marketing team devoted to delivery of top-quality content.
• Participated in internal interdisciplinary efforts to produce deliverables featuring diverse media content.
• Presented clients with unique copy options based on overall marketing objectives.
• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
• Reviewed and edited final copy for accuracy and oversaw all phases of production.
• Produced original, creative content for promotional advertisements and marketing materials.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Liaised with content partners to develop short and long-term media outreach strategies.
• Wrote social media outreach posts on both informational and promotional topics.

Clients: Cargill, Google, Apple, Huawei, Honor, Lava Mobiles, Kama Ayurveda, GNC, Nand Ghar, Tech Mahindra – I day of Yoga, Quick Heal, Himalaya Herbals

• Created informative and entertaining posts for brands Twitter, Facebook and Instagram pages
• ORM management - Responded to comments, posts and questions on Facebook, Instagram and Twitter
• Produced and submitted weekly performance reports of brand page and RJs pages
• Coordinated with RJs for their online PR management
• Did voice overs for various brand ads