VANSH MALOO

Project 01: Exploring Market Entry Strategies for Business Expansion

Project Objectives:

• Gain practical insights into market entry strategies for business expansion.
• Manage real-time events to gather firsthand market data and insights. Develop strong teamwork and collaboration skills within the project team.
• Successfully impanel channel partners to enhance the market reach and facilitate business expansion.

Deliverables and Outcomes:

• Analysis report on various market entry strategies, highlighting their pros and cons.
• Real-time event management documentation, showcasing organizational skills.
• Teamwork and collaboration assessment, demonstrating effective project execution.
• Channel partner empanelment records, illustrating expanded market network and business growth potential.

Project 02: Consumer Behavior Analysis and Ad Creation
The project included choosing a recently launched start-up and analyzing its target group while understanding there. needs and demands. Then segment them into different groups while also preparing a Qualitative questionnaire for the target group to understand focal and superordinate goals. Then comes analyzing brand points of parity and points of differentiation as well as understanding their competitive framework and positioning through perceptual mapping at last project included the creation of a poster ad keeping all the things above mentioned in mind.

Project 03: Exploring Digital Marketing Tactics for Eco-Essentials: A Sustainable Living Solution Digital Shop

Led development of the business model for Eco-Essentials, a Sustainable Living Solution venture targeting working professionals and students. Created an SEO-optimized site with original content, social media integration, and multimedia elements. Executed digital marketing campaigns encompassing Google Ads, social media, and mobile marketing channels. Analyzed web analytics for user behavior and optimized content for engagement. Compiled a comprehensive report detailing project objectives, execution, and individual contributions.

• Analytics And Optimization for Business and Engineering (AOBE-2019)
• FinTech and the Transformation in Financial Services
• Channel Management and Retailing
• Advertising and Society

• Writing
• Volunteering
• Community Involvement
• Connecting People