Vanshika Gahlot
Gurugram
Summary
Creative and dedicated professional who is working as an influencer and celebrity marketing professional with 4 years of experience. Proven ability to develop and execute strategic influencer marketing campaigns that drive brand awareness and engagement. Adapt at building strong relationships with clients, influencers, and celebrities to ensure campaign success.
Overview
6
6
years of professional experience
Work History
Account Manager
Cloutflow
Gurgaon
03.2025 - Current
- Developed and implemented comprehensive influencer marketing strategies for Tata and various ITC brands aligning with overall marketing objectives
- Developed strategies to increase revenue from existing accounts.
- Managed end-to-end execution of influencer campaigns, including influencer identification, outreach, negotiation, content briefing, and campaign reporting
Associate Account Manager
Eleve Media
Gurgaon
12.2022 - 02.2025
- Get on board with clients by understanding their brief and requirements.
- Strategically identified, assessed, and partnered with celebrities and KOLs, such as Soha Ali Khan, Neha Dhupia, Yashraj Mukhate, Raj Shamani, Anshula Kapoor etc, to drive brand visibility and engagement.
- Led long-term celebrity partnerships, handling the complete lifecycle of influencer campaigns, from outreach and negotiation to content planning and execution.
- Built and nurtured strong partnerships with talent agencies to negotiate optimal pricing, and ensure cost-effective talent procurement.
- Develop ideas and strategies for the campaign.
- Create plans for the clients, and ensure the campaign's smooth delivery.
- Manage a team of three people, and help them grow professionally and contribute to the company's success.
- Work to build a positive relationship between the client and the creators, so both parties can contribute effectively to the campaign.
- Summarize and conclude the campaign once it's executed, and submit the performance report.
Senior Influencer Specialist
One Impression
Gurgaon
10.2021 - 12.2022
- Managed influencer marketing campaigns across multiple verticals, including travel and hospitality, retail, finance, technology etc.
- Developed strategies to engage with the right audiences through social media channels such as Facebook, Instagram, Twitter, YouTube and LinkedIn.
- Curated influencer campaigns from planning to execution and post campaign analysis.
- Collaborated with creative team to develop branded content for distribution on social media channels.
- Worked side-by-side with clients and creators during the execution.
- Onboarded the best suitable influencers and celebs for the campaign.
Senior Influencer Marketing Executive
Vavo Digital
New Delhi
02.2021 - 09.2021
- Promoted to a team lead in a span of 6 months.
- Managing a team of 8 and executing Influencer campaigns.
- Developing original concepts for influencer marketing campaigns.
- Coordinating influencer content for multiple social channels at key events.
- Negotiating influencer contracts for all influencer collaborations.
- Curated influencer campaigns from planning to execution and post campaign analysis.
Corporate Communications Intern
SMALL TOWN BRANDITS
New Delhi
11.2020 - 01.2021
Influencer Marketing Intern
WOOVLY
New Delhi
08.2020 - 10.2020
PR Intern
FOURTH ESTATE
New Delhi
06.2019 - 08.2019
Education
Corporate communications -
05.2025
MA - Mass Communication
Guru Gobind Singh Indraprastha University
New Delhi, New Delhi06.2020
Skills
- Relationship Building
- Management & Execution
- Campaign Planning
- Social Media Marketing
- Leadership
- Time Management
Awards
Gold for the Most Viral Influencer Driven Campaign, Impact Digital Influencer Award, 2023, Kitkat Catch A Break Campaign
Campaigns
- KitKat Catch A Break Campaign, Executed 100 Cat A & B creators while communicating with the client as well for the campaign within the time frame specified. Worked on the scripts and handled client and campaign execution all at once. The campaign won awards in multiple categories at the Impact Digital Awards and Digi Awards.
- Flipkart Beauty Campaign x BDS & BBD Sale Campaign, This campaign demands going live with 911 content pieces which comprises of 111 content from Cat A & B creators while executing with rest of the creators on barter in a span of 30 days. I handled the client side as well as the team to ensure we set right understanding with our client to meet the assigned targets.
- Tata Salt & Tata Tea Campaigns, Led a strategic campaign for Tata Tea, aiming to reinforce the brand's heritage and emotional connection with consumers through innovative content. Worked with influencers and celebrities like Mouni Roy, Yashraj Mukhate, Avanti Nagral and Natasha Gandhi.
- Mortein & Lizol Campaign, Led a comprehensive marketing campaign for Mortein & Lizol, focusing on enhancing brand awareness and driving consumer engagement through strategic partnerships with popular celebrities. Worked with Celebrities like Neha Dhupia, Anita Hassanandani, Debina Bonnerjee, Kishwer Merchant, Gurmeet Choudhary, Sameera Reddy.
Clients Handled
- Nestle
- Flipkart
- Harpic
- Durex
- Mokobara
- Tata Salt
- Philips
- Boat
- Samsung
- Lizol
- Mortein
- Tetley
- Tata Tea
- Sharda University
Timeline
Account Manager
Cloutflow
03.2025 - Current
Associate Account Manager
Eleve Media
12.2022 - 02.2025
Senior Influencer Specialist
One Impression
10.2021 - 12.2022
Senior Influencer Marketing Executive
Vavo Digital
02.2021 - 09.2021
Corporate Communications Intern
SMALL TOWN BRANDITS
11.2020 - 01.2021
Influencer Marketing Intern
WOOVLY
08.2020 - 10.2020
PR Intern
FOURTH ESTATE
06.2019 - 08.2019
Corporate communications -
MA - Mass Communication
Guru Gobind Singh Indraprastha University
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