Vanshika Shukla
Lucknow
Summary
Results-oriented Growth Associate with expertise in online marketing and effective e-commerce strategies. Proven ability to analyze performance data, enhance customer engagement, and adapt strategies to drive measurable outcomes, while overseeing online store operations and campaign management.
Overview
5
5
years of professional experience
Work History
Growth Associate
MyGlamm, The Good Glamm Group
Delhi
09.2023 - Current
- Assisted in developing marketing strategies for beauty products and campaigns, including targeted approaches to enhance customer engagement and retention.
- Collaborated with cross-functional teams and other departments to enhance customer experience, align campaign strategies with business goals, and drive customer acquisition and engagement.
- Created bulk and single coupon codes for partnerships and other campaigns, along with creating collection pages for them, and curated product listings for various online offers and promotions, depending upon their inventory and sales.
- Supported inventory management processes and managed product listings on the website to ensure product availability and information accuracy.
- Coordinated promotional events and product launches, contributing to effective outreach and cross-departmental success.
- Provided support to senior staff, including compiling data from multiple sources into concise project reports, and managing tasks with attention to detail.
- Analyzed campaign performance data to identify trends, optimize marketing efforts, and track experiments through dashboards built in Looker Studio and Adobe Analytics.
- Developed and implemented e-commerce strategies to increase online sales, and collaborated with the marketing team to create engaging promotional content.
- Managed and updated website, app, and m-web content, ensuring accuracy and alignment with brand messaging and target audience needs.
- Collaborated with designers to improve site layout and user experience, while monitoring website performance, and resolving technical issues promptly.
- Coordinated with SEO specialists to optimize website visibility and collection pages in search engines.
Project Assistant
CSIR-Central Institute of Medicinal and Aromatic Plants
Lucknow
03.2021 - 03.2023
- I worked as an assistant under the supervision of the Senior Principal Scientist.
- Managed project documentation and maintained organized records, along with data compilation, for efficient access.
- Supported data collection efforts, ensuring accuracy and consistency in documentation.
- Assisted with the coordination of research projects and daily activities for projects.
- Updated project files at the PME (Planning, Monitoring, and Evaluation) cell.
- Formulated research projects and procurement plans.
Facilitated and monitored financial management.
Account Manager
Startek (Flipkart)
Lucknow
10.2020 - 03.2021
- Worked as an Account Manager (Relationship Executive) for sellers on Flipkart.
- Managed relationships with a defined set of sellers (approx.). 25) to help them grow their business.
- Pitched the sellers to bring a new selection of products on Flipkart for better sales.
- Managed and facilitated the onboarding of sellers on Flipkart Fulfilment.
- Pitched advertising and promotional strategies to increase product visibility and sales.
- Handled queries and provided resolutions for a smooth business flow.
- Collaborated with teams to enhance seller satisfaction and service efficiency.
- Assisted sellers with product listings, order processing, payments, returns, refunds, and other related issues.
- Initiated follow-up phone calls to sellers regarding resolved issues to improve overall platform experience.
- Compiled data from multiple sources into concise reports for management review.
Education
Master of Science - Microbiology
Lucknow University
Lucknow, India06-2020
Bachelor of Science - Biological Sciences
National P.G. College
Lucknow06-2018
High School Diploma -
Canossa Girls Convent School
Lucknow, India06-2015
Skills
- Online marketing and campaign strategies
- Data compilation
- Promotional planning
- Cross-functional collaboration
- Problem solving
- Attention to detail
- Relationship management
- Adaptability and flexibility
- E-commerce management and strategies
- Website management
- Customer acquisition
- Data driven
- Product listing and positioning
- Data collection and analysis
- Relationship management
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Growth Associate
MyGlamm, The Good Glamm Group
09.2023 - Current
Project Assistant
CSIR-Central Institute of Medicinal and Aromatic Plants
03.2021 - 03.2023
Account Manager
Startek (Flipkart)
10.2020 - 03.2021
Master of Science - Microbiology
Lucknow University
Bachelor of Science - Biological Sciences
National P.G. College
High School Diploma -
Canossa Girls Convent School
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