Vansh Srivastava
Gurugram
Summary
Digital marketing professional with proven track record in driving impactful campaigns and optimizing online presence. Skilled in Google Ads, SEO, content strategy, social media management and reporting. Strong focus on team collaboration and adapting to changing needs to achieve results. Known for reliability and strategic thinking in fast-paced environments.
Overview
2026
2026
years of professional experience
8
8
years of post-secondary education
Work History
Marketing - Manager
Octagona India Pvt Ltd.
05.2024 - Current
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Streamlined reporting processes, providing clients with clear insights into their ad campaign performance.
- Efficiently managed budgets across all campaigns to ensure optimal allocation of resources for maximum results.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Analyst - Performance Marketing
Merkle - Denstu International
6 2021 - 05.2024
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Identified and resolved data integrity issues to ensure accurate information flow into enterprise databases. Conducted thorough data quality assessments regularly to guarantee the reliability and accuracy of analytical data.
- Led and delivered comprehensive marketing/insights projects across diverse sectors including Banking and Finance, FMCG, Ecommerce, and automobile, enhancing sector-specific strategies and operational efficiency.
- Understanding client's business objectives at a product/ creative/ brand level to design appropriate research proposals, sample designs, cost to client, discussion guides/ surveys and delivering a strategic way forward Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users using Tableau
- Implemented different research methodologies and analysis techniques based on the problem statements in order to provide innovative solutions with actionable insights to clients Identified all the key platforms like Amazon, Google ads, Pinterest etc
Research Systems Intern
Vedsur, Bangalore
05.2020 - 06.2020
- Client- Harman International Conducted detailed market research to understand the usage and attitudes of consumers towards sound infotainment systems in cars and understand their future expectations from these systems
- Designed various survey methods and determined questionnaire flows for data collection
- Analyzed collected data with Kano Model and Choice Based Conjoint Analysis to gather consumer insights
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Quality Analyst
Foodpanda, Gurgaon
01.2017 - 10.2018
- Closely worked with all verticals of Foodpanda such as Sales, Business Expansion, Onboarding, Marketing and Post Sales Management Teams
- Analyzed data on various consumer touchpoints and analyzed the performance of various digital campaigns based on different KPI's
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maximized conversion rate optimization by implementing landing page best practices to improve user experience.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Worked with Performance analytics team to analyze the ROI for major campaigns which included analysis of key factors like CTR, CPI, CPC and Bounce rates on the app.
- Was incharge of campaign rollouts, budgeting and quality assurance for over 10 cities in India.
Trainee Engineer - Intern
GOA Shipyard Ltd., GOA
06.2015 - 06.2015
- Worked on the electrical circuit of weapon systems
- Worked on the electrical maintenance of INS Sumedha.
Education
MBA - Media Management
Symbiosis Institute of Media and Communication
06.2019 - 06.2021
Btech - Instrumentation and Control
JSSATEN
08.2012 - 07.2016
12th - Science
MV Convent Inter College
04.2010 - 06.2011
10th - Science
MPVM
04.2009 - 06.2010
Skills
Google ads expertise
Performance analysis
Google analytics integration
ROI-driven approach
Conversion tracking
Landing page optimization
Relationship management
Google analytics
Social media advertising
Extracurricular Activities
Won 2nd prize at UPTU, National Annual Debate Meet. Won Special Mention Award at Model United Nations, Symbiosis Law School, NOIDA. Won High Com Award at Model United Nations, JSS Academy of Technical Education, NOIDA. Won 1st prize at "Agency", NMIMS Bangalore 2019. Won 1st Prize at Youth Parliament, LBSIM, New Delhi, 2019. Won 2nd prize at "Marketing" SIBM, Bangalore, 2019.
Positions Of Responsibility
- First author of research paper in preparation on "Impact of digitization on consumers of travel industry during Covid-19"
- President - Student Council 2020-21, Symbiosis Institute of Media & Communication (2020 - 21)
- Member - Placement Cell, Symbiosis Institute of Media & Communication (2020 - 21)
Timeline
Marketing - Manager
Octagona India Pvt Ltd.
05.2024 - Current
Research Systems Intern
Vedsur, Bangalore
05.2020 - 06.2020
MBA - Media Management
Symbiosis Institute of Media and Communication
06.2019 - 06.2021
Quality Analyst
Foodpanda, Gurgaon
01.2017 - 10.2018
Trainee Engineer - Intern
GOA Shipyard Ltd., GOA
06.2015 - 06.2015
Btech - Instrumentation and Control
JSSATEN
08.2012 - 07.2016
12th - Science
MV Convent Inter College
04.2010 - 06.2011
10th - Science
MPVM
04.2009 - 06.2010
Analyst - Performance Marketing
Merkle - Denstu International
6 2021 - 05.2024
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