VARANASI SOBHARAJ
Ad Operations Executive
Hyderabad
Summary
Ad Operations specialist with more than 8 years of experience on SSP and DSP platforms. Looking for an opportunity in an organization which can provide excellent opportunity and thereby enhancing my knowledge on digital marketing. Lead towards personal growth and development of my skills and expertise which in turn will be an asset to the organization driving positive results day by day.
Overview
14
14
years of professional experience
Work History
Team Coordinator
MediaMint
08.2024 - Current
- Working closely with the team to understand the clients' requirements for display, native, and video ad delivery.
- Helping the team understand the complex tasks, organizing them according to priority, and completing them before the deadline.
- Working on different advertising platforms like GAM, TTD, LiveIntent, Apple News Workbench, etc., to execute clients' campaigns.
- Communicating with the client on calls and updating the team with the latest changes on the clients' processes and products.
- Handling the client escalations and last-minute tasks to effectively launch the campaigns, to deliver before their due dates.
- Worked on SpringServe, Publica, and Adtelligent (Indicue) with a former client on reselling the inventory.
- Solely handled four of the clients' accounts and optimized the accounts for maximum outcomes.
- Troubleshooting the ad calls, macros, and ensuring required parameters are sent for the non-delivery of campaigns.
- Training the team as and when required to understand the product and process better for smoother delivery.
- Analyzing the clients' errors on the tasks, and creating an SOP for the team to reduce the errors.
- Trained other TAM aspirants within organization, across teams to better understand the roles, responsibilities, troubleshooting etc.
- Worked across different verticals within team, whenever required.
Senior Team lead
HCLTech
09.2022 - Current
- Working closely with the team to achieve quality assistance on the requests raised by publishers.
- Delivering support across different regions to help team provide technical assistance on publisher’s campaigns (In-app, display, video, CTV etc)
- Providing assistance on tickets related to Authorized Buyers on their setup (creatives, RTB requests etc.)
- Time-to-time quality monitoring of the team and provide feedbacks/ sessions/ huddles to help them understand the topics.
- Keen to learn new topics and understand it better and cover it across the regions.
MANAGER - AD OPERATIONS
Futech Internet Private Limited
12.2021 - 07.2022
- Working on different SSPs to understand the performance and optimize publisher’s accounts accordingly.
- Working on Jira tickets to help the Account Managers to understand the performance drop and help them in optimizing their accounts.
- Troubleshooting and helping the team to understand the possibility of increasing the performance upon checking the publisher’s live page.
- Checking any kind of issues with the video player on the page to understand the issues.
- Collaborate with DV360 team internally in providing resolution to deals.
SENIOR AD OPERATIONS ENGINEER
HCLTech
02.2018 - 12.2021
- Working closely with Publishers and their Account Managers to understand and deliver the requirements with an effective solution.
- Providing technical support to Publishers across North America related to their campaigns in display, Video, In-app and Native advertisements.
- Sort incoming tickets and chats and expedite the support on critical issues.
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Deliver all the task within given SLAs with adhering to the client policies.
- Escalated the issues which are in spike to the clients.
IT Analyst
INTELENET GLOBAL SERVICES
01.2016 - 02.2018
- Worked in different Google products like Gmail, Google drive, Google contacts etc
- Investigated and addressed different product related issues across devices to enhance usability and improve functionality
- Participated in internal audits regarding quality management system
- Developed flowcharts and diagrams to describe and lay out operational steps
Customer Service Executive
IBM Daksh
10.2012 - 08.2014
- Provided services related to health and vehicle insurance to the HDFC life customers over call and chat
- Providing resolution to the customers related to their policy over call maintaining TRT of 3 minutes
- Explained and suggested the prospect customers about the health and life insurance policies according to their requirement
- Informed the Financial consultants about the Rewards and Recognition that HDFC life conducts and suggested them plans to achieve them over call
- Trained a group of 5 members to support the Financial Help Desk
Education
B. Tech - ECE
The Techno School
01.2012
Higher Secondary - undefined
Kendriya Vidyalaya
01.2007
Skills
Google Ad Manager
Ad Exchange reporting and optimization
Campaign setup/ management
Programmatic buying
Basic knowledge of Tags, HTML and CSS
SpringServe
Publica
Adtelligent
TTD
Timeline
Team Coordinator
MediaMint
08.2024 - Current
Senior Team lead
HCLTech
09.2022 - Current
MANAGER - AD OPERATIONS
Futech Internet Private Limited
12.2021 - 07.2022
SENIOR AD OPERATIONS ENGINEER
HCLTech
02.2018 - 12.2021
IT Analyst
INTELENET GLOBAL SERVICES
01.2016 - 02.2018
Customer Service Executive
IBM Daksh
10.2012 - 08.2014
Higher Secondary - undefined
Kendriya Vidyalaya
B. Tech - ECE
The Techno School