Vardaan Gupta
Sr. Soicail Media Executive
Summary
Dynamic Sr. Social Media Executive with a proven track record at Sportz Interactive, driving 1B+ video views and growing JioCinema’s followers significantly. Expert in creative content ideation and real-time marketing, complemented by strong storytelling skills. Successfully spotlighted emerging talents and executed innovative campaigns, enhancing brand engagement in the sports domain.
Overview
4
4
years of professional experience
Work History
Sr. Social Media Executive
Sportz Interactive Pvt. Ltd
01.2025 - Current
- Created content for player arrivals, match highlights, and brand collaborations (Snapchat, Pokémon, Lattafa).
- Contributed to 1B+ video views across platforms with a cumulative reach of ~40M followers.
- Played a key role in making IPL 2025 one of MI’s best-performing digital seasons.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
Sr. Social Media Executive (On-ground)
Delhi Premier League (DPL)
08.2024 - 08.2024
- Conceptualized and executed match-driven content, offbeat features (e.g., rickshaw tours with commentators), and interviews.
- Grew Instagram following by 20K+ organically within 35 days from scratch.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Managed cross-functional teams for successful project completion within deadlines.
- Reviewed employee concerns and new opportunities to drive results.
Social Media Executive
Sportz Interactive Pvt. Ltd. | JioCinema
01.2022 - 01.2024
- Managed content and campaigns for 35+ top-tier sporting events including TATA IPL (2023-24), FIFA World Cup 2022, India Cricket, Paris Olympics 2024, La Liga, ISL, and MotoGP.
- Created moment marketing content and led campaigns from ideation to execution.
- Developed athlete-led video content and handled on-ground activations.
- Contributed to JioCinema’s growth to 2.5M+ Instagram followers and 1M+ YouTube subscribers.
Education
BBA - Law and Business Administration
Amity Law School
Noida01.2022
Secondary Education - Commerce Stream
Delhi Public School
R.K. Puram01.2016
Skills
- Specialized knowledge in cricket and football
- Innovative content creation
- Real-time content & moment marketing
- Short-form video scripting & influencer collaboration
- Proficient in AI tools (ChatGPT, Midjourney)
Meme culture understanding & trend tracking
- Social media analytics & growth strategy
- Compelling narrative development
Awards
- Most Valuable Player (Apr–Jul 2023) – Awarded internally at Sportz Interactive for top performance.,
- Commitment Star (value award) 2024
Timeline
Sr. Social Media Executive
Sportz Interactive Pvt. Ltd
01.2025 - Current
Sr. Social Media Executive (On-ground)
Delhi Premier League (DPL)
08.2024 - 08.2024
Social Media Executive
Sportz Interactive Pvt. Ltd. | JioCinema
01.2022 - 01.2024
Secondary Education - Commerce Stream
Delhi Public School
BBA - Law and Business Administration
Amity Law School