Varidhi Goswami

• Care taker of Sunscreen, Facewash, Anti-Aging, Immunity Booster and Anti-acne products.
• Manage brand building & launch of new products & building marketing strategies.
• With the efforts of the successful campaigns Brinton UV Doux sunscreen brand has been awarded brand of the year 2020

• Responsible for proactively monitoring of the business performance and execution (including field force key indicators)
• Coordinate marketing activities with sales team Effectiveness task to optimize and simplify reports to ensure consistency, increased productivity and identification of issues/opportunities
• Design, implementation and track field-driven innovative programs for field force
• Assist in coordination & support the field force in tactical execution and projects including: Brand Communications & Tactical roll out, Sales training requirements and coordination of Annual Meetings including Launch Meetings and Business Review Meetings.
• Recommend solutions and course correction tactics as needed; Develop reporting mechanisms and key indicators to clearly communicate Field Force performance

·

• Establishing cardio-diabetic brands & representing the formulation, which are the fast growing diabetic molecules in the Indian pharmaceutical market namely Voglibose and amongst top-5 anti-hypertensive Metoprolol.
• Handling of reputed brands across various specialities – Cardiac segment, Diabetic segment and Gynae Segment.
• The Range of products handled by me included Anti-Diabetic, Anti-Hypertensive, Vitamins, Muti vitamins & Anti-Fungal.
• · Launch of cardio-diabetic and Gynae segment. Brands. (AIOCD AWACS has constituted Marketing Excellence in Pharma Industry Awards 2014 with the objective of encouraging marketing excellence in Pharma Industry. This brand was launched by me & has been shortlisted for the Best New launch in chronic segment year 2014)
• · Managing the entire product line life cycle from product designing stage , strategic planning stage to brand promotional activities
• · Developing and implementing market plans & coordinating with all departments for execution of the plans.
• · Responsible for the consistent profitability and growth of the portfolio, through market intelligence and competitors study.
• · Responsible for providing the sales team with the necessary intellectual inputs and sample allocation . This involves promotional material, product training, and relevant clinical papers.

• · My main role in the college was to teach Biotechnology to the students.
• My secondary duty included setting up of Laboratory, Participation in the development of college infrastructure,, Administration and marking of exams and other assessments.
• Have also contributed in the development, planning and implementation of a high quality curriculum.