Varkey Patani
A & R Specialist , Artiste Management
Mumbai ,MH
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
16
16
years of professional experience
Work History
Deputy General Manager of A&R and Artiste Management
Saregama
- I serve as Deputy General Manager of A&R and Artiste Management, focusing on launching and developing emerging artists into prominent brands
- I’ve successfully introduced talents like Pragati, Maahi, and Arjun through strategic management and tailored marketing campaigns
- Our new vertical for high-potential artists and recent signings like Gurdeep Mehndi reflect our commitment to innovation and market leadership.
Brand service manager
Lowe Lintas
- Led client servicing for Bharat Petroleum across all SBUs and managed the national launch of Tilda Riceland
- Executed advertising campaigns for ICICI Prudential, UTI Mutual Funds, and other businesses
- Regularly handled new business pitches for Deutsche Bank, BPCL, VIP, MCX, and more.
Saregama India Limited
03.2022
- As A&R Business Vertical Head, I specialize in discovering and developing talent into recognizable brands
- I recently launched Pragati, Maahi, and Arjun, managing their growth from inception through grooming, content creation, and marketing
- I stay current with trends to ensure our strategies resonate with audiences
- I also initiated an Artiste Management vertical, starting with Gurdeep Mehndi and planning three more high-profile signings by August 25th
- This expansion is designed to strengthen our industry position and maximize opportunities for our artists.
Co-Founder & Partner
Go Live Talent
12.2014 - 03.2022
- At Go Live Talent, I focus on discovering and supporting exceptional artists
- Notably, we built playback singer Shahid Mallya’s career, leading to collaborations with top music directors like Pritam and Amit Trivedi, and songs for Bollywood stars such as Shahrukh Khan
- We’re also securing tracks for upcoming Bollywood films
- Our innovative Elektro Sufi platform, which has performed at over 300 shows, including Canada’s ‘Desi Fest,’ blends traditional and modern music
- I also managed Monali Thakur, helping her gain fame as a judge on Sa Re Ga Ma Lil Champs
- We’re now developing ‘Retro Elektro,’ following the success of Elektro Sufi
- Additionally, I’ve curated artist programming for major brands like Nike, Apple, and ICICI Bank, showcasing our ability to create impactful experiences across industries.
Founder
Big Bounce entertainment
08.2012 - 12.2014
- I orchestrated the historic 'NOBO' concert with Atif Aslam and Arijit Singh, selling over 30,000 tickets in under two weeks and leading to the strategic sale of the event’s intellectual property
- I also led the promotion and production of Honey Singh’s shows in Mumbai and Bangalore, boosting his popularity
- Additionally, I curated the 'Soulscape' EDM festival in Goa, featuring top Psy DJs like Astrix and Astral Projection
- These achievements highlight my dedication to creating exceptional global entertainment experiences.
Head Events & Artistes
Saregama India Limited
07.2012 - 07.2013
- I led the creation of Icons Nxt, a platform for independent artists, where we discovered and nurtured talents like Arijit Singh, SANAM, Shahid Mallya, and Akhil Sachdeva
- Additionally, I promoted Kailash Kher's 'Rangeele' album and organized his successful worldwide tour
- These efforts highlight our dedication to empowering emerging artists and achieving key industry milestones.
Head content and marketing
Times Music
08.2006 - 07.2011
- I’ve reshaped the music industry with several groundbreaking achievements, including releasing international content that topped the charts, introducing Israeli artist Idan Raichel to India with three sold-out concerts, partnering with Walt Disney Records for Hilary Duff and Hannah Montana, and curating compilations and licensed concert videos from legends like Pink Floyd and Queen for VH1
- I also pioneered EDM in India with Above & Beyond and Infected Mushroom, elevated British Asian artists in the Indian market, promoted Bollywood hits, and handled A&R for Rahat Fateh Ali Khan
- These achievements highlight my commitment to innovation and success across diverse music genres and markets.
Education
Bachelor of Commerce
Mumbai University
Mumbai 04.2001 -
Jamnabai Narsee School
Mumbai Skills
Operations Management
music , Movies, Sports & Travel
Extremely passionate about music and movies
Like watching cricket and love traveling
Timeline
Saregama India Limited
03.2022
Co-Founder & Partner
Go Live Talent
12.2014 - 03.2022
Founder
Big Bounce entertainment
08.2012 - 12.2014
Head Events & Artistes
Saregama India Limited
07.2012 - 07.2013
Head content and marketing
Times Music
08.2006 - 07.2011
Bachelor of Commerce
Mumbai University
04.2001 -
Deputy General Manager of A&R and Artiste Management
Saregama
Brand service manager
Lowe Lintas
Jamnabai Narsee School
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