Summary
Overview
Work History
Education
Skills
Languages
Extra Curricular
Certificates
Timeline
Hi, I’m

Varsha Chhabria

Mumbai
Varsha Chhabria

Summary

A First Year MBA : Digital Marketing student from Amity University and Graduate with a Bachelor's in Mass Media & Communication from Jai Hind College with work experience of 3+ years. Conducted leadership roles in digital/social media marketing and brand campaigns. A fast learner with grasping abilities, problem-solving skills, and the ability to perform well in a team. Looking to leverage said knowledge and experience into a designated role.

Overview

3
years of professional experience

Work History

Viral Fission

Innovations Executive
2022.08 - Current (2 years & 1 month)

Job overview

  • Executed strategy and roadmap to ensure short-term and long-term business needs and goals (from ideation to execution)
  • Managed multiple, concurrent initiatives in various phases of ideation, execution, and delivery
  • Ideated brand campaigns for various brands
  • Interacted with cross-functional teams
  • Monitored and reported on users' behavior after launching new features
  • Planned campaigns to affect metrics like activation, retention, and conversion
  • Ideated and executed big IPs like FreeHit, Awards, and Parallel

Viral Fission

City Leader
2021.10 - 2022.08 (10 months)

Job overview

• Managing the chain of command as a city leader
• Managing a network of 300 TLs and 3000-4000 YAs
• Reporting teams' performance

• Working on Excel, making presentations, and taking training sessions with YAs and TLs
• Reviewing brand tasks on the dashboard (network)
• Making creative strategies and task banks
• Working on brand campaigns with ZH, Network, AZH & CGMT team

Viral Fission

Team Leader , Brand Campaigning
2020.10 - 2021.09 (11 months)

Job overview

  • Following the chain of command as a team leader
  • Managing assigned team of 10-15 ambassadors
  • Performing brand tasks for collaborated brands and increasing brand value and target audience
  • Reviewing teams' brand tasks on the dashboard

Rajasthan Studio

Content Creator
2021.08 - 2021.09 (1 month)

Job overview

  • Rajasthan Studio is an art & travel based organization that showcase travel experiences for offbeat explorers through professionally-curated art experiences with award-winning artisans.
  • Research and writing creative content
  • Making creatives (social media) and writing blogs (website)
  • Taking live sessions and interviews (artists)
  • Managing social media handles(3)

Marabanu

Content Creator
2021.06 - 2021.07 (1 month)

Job overview

  • Marabanu is an organization working on varied sectors of Science and Technology in order to Augment the quality of Human life. Focused on sectors like Health Care, Renewable Energy, Agriculture, Personalized Medicine
  • Research and writing content
  • Making creatives (social media) and writing blogs (website)

Viral Fission

Ambassador, Brand Campaigning
2020.05 - 2020.10 (5 months)

Job overview

• Being a part and performing brand tasks/campaigns for brands like Netflix, Jio Saavn, Vice, Myntra, Spotify, Snapchat etc .
• Promoting brands to the target audience.

Education

Amity University Online Delhi, India

MBA from Digital Marketing
07.2024

University Overview

Specialization in Digital Marketing By Wharton School of Pennsylvania

Jai Hind College Mumbai, India

Bachelor of Mass Media
04.2022

University Overview

Affiliated To Mumbai University

Jai Hind College Mumbai, India

HSC (12th) from Arts
03.2019

University Overview

Affiliated To Maharashtra State Board

Vasant Vihar High School Mumbai, India

SSC (10th)
03.2017

University Overview

Affiliated To Maharashtra State Board

Skills

  • Digital and Social media marketing
  • Brand campaign ideation
  • Creative writing
  • Content creation
  • Analytical and critical thinking
  • Event planning and management
  • MS office
  • Video shooting & editing

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Marathi
Elementary (A2)
French
Beginner (A1)
Sindhi
Beginner (A1)

Extra Curricular

Extra Curricular

1. Venue Manager - Joshh

2. Venue Manager - Hojamalo

3. Venue Manager - Detour

4. Content Writer - Hojamalo

5. Design Team - Detour

6. Digital Media Creative - Detour

7. Credit Course - Editing, Short Film Study and Film Appreciation

8. Digital Media Subhead - Detour

9. Content writing/scripting

10. Content creation on social media platforms

Certificates

Certificates

1. Most Creative Team Leader Award - By Viral Fission
2. Content Writing, Editing, Short film study & Film appreciation - Jai Hind College
3. Elementary and Intermediate Art Exam - Government Of Maharashtra
4. CSR volunteer - Jai Hind College
5. OC and Venue Management - By Hojamalo (Jai Hind College)
6. Internal PR - By Hojamalo (Jai Hind College)
7. Venue Management & Digital Media Sub head - Detour (Jai Hind College BMM Fest)
8. Digital Marketing Campaigns - By Pepsi, Vice India, Spotify, Unacademy, Vivo, Pantene, Myntra's Fashion Superstar, JioSaavn

Timeline

Innovations Executive
Viral Fission
2022.08 - Current (2 years & 1 month)
City Leader
Viral Fission
2021.10 - 2022.08 (10 months)
Content Creator
Rajasthan Studio
2021.08 - 2021.09 (1 month)
Content Creator
Marabanu
2021.06 - 2021.07 (1 month)
Team Leader , Brand Campaigning
Viral Fission
2020.10 - 2021.09 (11 months)
Ambassador, Brand Campaigning
Viral Fission
2020.05 - 2020.10 (5 months)
Amity University Online
MBA from Digital Marketing
Jai Hind College
Bachelor of Mass Media
Jai Hind College
HSC (12th) from Arts
Vasant Vihar High School
SSC (10th)
Varsha Chhabria