Varsha Chugwani
Knowledge Specialist
Delhi
Summary
Dynamic and results-oriented professional with over 4 years of experience in content management, social media marketing, and strategy development. Proven track record of improving content processes and enhancing marketing efforts through effective leadership, communication, and innovative strategies. Committed to continuous learning and professional growth.
Overview
5
5
years of post-secondary education
2
2
Certifications
Work History
Knowledge Specialist
Boston Consulting Group
2 2022 - Current
- Captured high-impact content for BCG’s Energy Practice, collaborating closely with case teams
- Codified and developed relevant packages and IP, working with knowledge analysts and senior team members
- Conducted sanitization services and published high-quality work
- Enhanced the Content Management Process, boosting consultant satisfaction
- Conducted training for new hires in KMS team
- Conducted KN & Navigator Profile training for new lateral hires -MDP (NAMR)
- Curated & Conducted ," Importance of Digital Brand- Updating Navigator Profiles" session for DV team along with Practice Area Director
- Marketed published content, collaborating with marketing and sales for content marketing and cross-promotional initiatives
- Created a content map dashboard to identify gaps in published materials
- Developed the Vignette Finder dashboard with over 1000 vignettes, regularly used by CT and KT teams
- Worked with Product team in development of AI-powered PPT template generation through Deckster
Account Executive - Content & Social Media
Avian WE
7 2020 - 2 2022
- Developed content marketing and social media strategies for clients like Kotak, Oyo Rooms, Karo Sambhav, and Recykal.
- Prepared social media analytics reports and evaluated online marketing campaign results.
- Ran ads on various social media platforms (Facebook, Instagram, LinkedIn).
- Managed communications between internal and external stakeholders, clients, and vendors.
- Proficient in scriptwriting for clients such as GCPMH, Airport Authority of India, Kotak, and MasterCard.
- Enhanced content visibility and engagement on social media platforms through optimized strategies.
Education
MBA - Communication Management
Symbiosis School of Media And Communication
01.2018 - 04.2020
English (Hons.) - undefined
Delhi College of Arts And Commerce
03.2014 - 04.2017
Skills
Technical Skills
Social Media Marketing
Content Development
Content Marketing
Facebook Ads
Google Ads
Soft Skills
Leadership
Adaptability
Communication Skills
Certification
Digital Marketing & Analytics, Indian School of Business, 02/01/23, 03/01/23
Timeline
MBA - Communication Management
Symbiosis School of Media And Communication
01.2018 - 04.2020
English (Hons.) - undefined
Delhi College of Arts And Commerce
03.2014 - 04.2017
Knowledge Specialist
Boston Consulting Group
2 2022 - Current
Account Executive - Content & Social Media
Avian WE
7 2020 - 2 2022
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