Canva
Hi, I’m
Varsha Dinesh
Marketing & Content Manager
Pune
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Multiple years of experience across diverse categories offers me perspective of different market challenges. Comfortable with B2B, B2C, and SaaS marketing. Passionate about bringing digital marketing expertise to niche sectors. Excellent team leadership and communication skills.
Overview
7
years of professional experience
18
years of post-secondary education
2
Certificates
Work History
SMBXL Pvt LtdPune
Marketing and Content Strategy
01.2021 - Current
Job overview
- Created go-to market digital advertising and content strategy for the company's products MarketCentral and LogisticsCentral.
- Developed the company newsletter and weekly blog section with well-researched B2B SaaS articles.
- Created marketing and PR collateral for product launches, version updates, exhibitions, and media meets.
- Created SEO-optimized and localized landing pages, meta-descriptions, and managed customer lifecycle communications. .
- Took ownership of Google Ads, Facebook and Instagram Marketing, YouTube ads, and marketing automation for the company's products.
- Managed a team of social media managers, content writers and graphic designers to run consistent marketing campaigns.
Ad ElementPune
Digital Marketing Specialist
05.2019 - 05.2020
Job overview
- Worked as client-facing content and digital marketing specialist for NA, APAC and EU clients.
- Clients included brands from wellness, SaaS endpoint security, gaming, luxury, and travel categories.
- Owned upwards of $60,000 in digital marketing each month, optimizing it across Google Ads, Bing, Facebook marketing, and blogs.
- Monitored conversions, tracked customer journeys, and created marketing automation programs for multiple clients.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
Amazon IndiaBengaluru
Marketing Manager
06.2016 - 04.2019
Job overview
- Worked across multiple categories as marketing manager. Spear-headed the IN language-localization program through extensive testing in Books category.
- Launched multiple categories for Amazon IN including fine art, collectibles, print-on-demand, Amazon Select and Amazon Karigar.
- Created brand playbooks for new category launches, executed 360-degree marketing plans, launched merchandised store pages, and owned digital marketing for each category.
- Boosted brand awareness and generated leads for my categories while managing internal and external marketing campaigns and programs.
- Worked with large teams to execute Prime Day and Small Business Day, focusing on traffic analysis and category depth to increase customer engagement and purchase.
- Wrote and published in-depth internal reports on customer research for each category.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
See my work
Fiction: https://www.varshadinesh.com/stories
Current company blog: https://www.marketcentral.in/market/viewpoint/
Education
MICAAhmedabad, India
MBA from Marketing, Advertising And Communications
06.2014 - 04.2016
University Overview
- Professional development completed in Post-Graduate Marketing and Communications.
SCT College of EngineeringTrivandrum, India
Bachelor of Science from Electronics And Communications
06.2010 - 06.2014
Holy Angels' ISC SchoolTrivandrum, India
High School Diploma
04.1998 - 05.2010
Skills
Content Strategy
Additional Information
- I am also a creative fiction writer with works in award-winning international publications such as Strange Horizons, Podcastle, and Lightspeed.
- My work has appeared in Years' Best Anthologies, Locus Award recommendations, and was a finalist for major sci-fi and fantasy awards in 2022.
- My writing is represented by NYC-based literary agency, The Jennifer de Chiara Literary Agency
Accomplishments
- World Fantasy Award finalist for short fiction, 2022
- Clarion West Writers' Workshop alumni, 2022
- Google Online Marketing Challenge regional qualifier, 2016
- HUL Lime Business Competition Semifinalist, 2016
Software
SemRush
Google Ads and Analytics
Facebook and Instagram marketing
Blog writing, publishing, and backlinking
SEO optimization
White papers, long-form content, and ebooks
Salesforce
Certification
Google Ads Certification
Timeline
Marketing and Content Strategy
SMBXL Pvt Ltd
01.2021 - Current
Digital Marketing Specialist
Ad Element
05.2019 - 05.2020
Marketing Manager
Amazon India
06.2016 - 04.2019
MICA
MBA from Marketing, Advertising And Communications
06.2014 - 04.2016
SCT College of Engineering
Bachelor of Science from Electronics And Communications
06.2010 - 06.2014
Holy Angels' ISC School
High School Diploma
04.1998 - 05.2010
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