Varsha Dudhoria

Social Media Growth & Revenue Generation [Organic Growth | Performance Marketing | Community Engagement]

• Scaled Instagram & YouTube into revenue-generating channels, driving 147 admissions and generating ₹75 Lakhs in revenue, transforming them into key acquisition engines
• Grew Instagram from 10K to 32.5K followers, boosting engagement from 0.5% to 1% and achieving 2M+ impressions, increasing organic reach and brand affinity
• Expanded YouTube from 50K to 215K subscribers across 5 channels, increasing engagement from 1% to2% and generating 10M+ impressions, solidifying video as a top content format
• Optimized lead generation metrics, increasing profile visits by 5x and external tap links by 5x, driving higher inbound inquiries and improved conversion rates
• Led user-generated content (UGC) campaigns, generating 500+ audience-driven assets, increasing organic reach by 35%, and boosting engagement by 20%, turning users into brand advocates

Webinar Marketing & Lead Nurturing [Lead Generation | Funnel Optimization | AI-Powered Automation]

• Launched webinar marketing, increasing MOF conversion from 0.3% to 0.75%, improving lead-to-customer conversion efficiency by 150%, and reducing BOF refund rates from 40% to 27%
• Achieved a 40% webinar turnout rate, with 5% repeat attendees and an average retention time of 25 minutes per webinar, strengthening audience trust and engagement
• Designed and automated lead nurturing flows, improving funnel movement from 0.21% to 0.33% and integrating AI chatbots to increase application form fills by 15% without human intervention
• Optimized nurturing channels, reducing costs by 20% while enhancing lead engagement and maximizing marketing ROI

Content Strategy & Copywriting [Video Production |Brand Storytelling | Social Media Strategy]

• Ideated and Scripted 150+ long-form and short-form video content pieces across Reels, Shorts, and brand promotions, driving a 40% increase in watch time and a 25% rise in social shares
• Developed high-impact marketing copy for brochures, flyers, posters, blogs, and brand campaigns, increasing conversion rates by 20%, and managed and developed 15+ social media account calendars
• Enhanced website and app content and visuals, increasing website engagement from 90 secs to 240 secs and app session for learning session time from 130 secs to 360 secs through high value content & storytelling
• Managed 10+ vendor and agency partnerships, ensuring 100% on-time deliverables and reducing campaign costs by 25% through strategic negotiations, while maintaining high-quality content production

Leadership & Team Management

• Led a cross-functional team of 14 across content, video, social media, and design, driving strategy, execution, and brand growth.

PRODUCT MARKETING & GROWTH STRATEGY [GTM EXECUTION | USER ACQUISITION & ENGAGEMENT | INFLUENCER & LIFECYCLE MARKETING ]

• Led an 8-member Template Production & Marketing team, driving go-to-market execution, feature adoption, and user engagement through data-driven strategies.
• Partnered with 50 micro-influencers, generating 1.5M + views and 15K+ user-generated reels, with high-performing creators significantly boosting organic reach and engagement.
• Optimized in-app notification content and journey flow, increasing template adoption from 6% to 11% through A/B testing, personalized messaging, and improved UX, enhancing user retention.
• Executed cost-effective template marketing campaigns, maintaining an average CPM of ₹10.28 across multiple paid and organic initiatives, maximizing audience acquisition and template adoption.

Strategic Growth & Monetization [Influencer & Af iliate Marketing | Go-to-Market Strategy | User Engagement & Retention ]

• Drove high-value revenue generation by leveraging influencer partnerships, leading to ₹80 lakh in revenue and 4,300+ enrollments.
• Established a scalable affiliate marketing model, creating a blueprint for future partnership-driven growth.
• Developed an extensive curriculum for the launch of non-academic courses, resulting in 89% of students completing the full course.
• Collaborated cross-functionally with marketing, product, and content teams, ensuring seamless execution and alignment with business objectives, leading to higher engagement and conversion rates.

Customer Experience & Partner Success [User Satisfaction | Process Optimization | Retention & Engagement]

• Maintained an average NPS of 8+ across partner properties, strengthening relationships and ensuring consistently high satisfaction levels
• Achieved an average CSAT score of 85%+, enhancing the guest experience across 200+ wedding venues through improved service and operations
• Reduced support response time from 3 days to 24 hrs, enabling partners to resolve issues faster and improving overall efficiency
• Revamped the customer onboarding process, reducing deal closure time from 12-15 days to 7 days, minimizing drop-offs and increasing retention.

Political Campaign Strategy & Volunteer Mobilization [Grassroots Engagement | Digital & Offline Campaigns | Strategic]

• Outreach Onboarded 345,000 volunteers across 150+ higher secondary schools and colleges in Gujarat, driving large-scale youth engagement for political outreach
• Built and mobilized a network of 75,000 volunteers across Bihar for the Youth in Politics campaign, strengthening grassroots political participation
• Strategized and executed the online and offline campaign for the Haryana Pradesh Congress Committee, ensuring broad voter outreach and engagement.