Varsha Gupta

• Enhanced client satisfaction by ensuring timely task completion and clear communication throughout project lifecycles.
• Reduced event costs through budget management, vendor negotiation, and resource allocation.
• Oversaw successful events from conception to completion, consistently meeting or exceeding client objectives.
• Collaborated with creative teams to develop visually appealing presentations and promotional materials.
• Built and maintained positive relationships with clients, vendors, and stakeholders through strong interpersonal skills.
• Increased client retention through effective relationship-building strategies and exceptional service delivery.
• Managed cross-functional teams for seamless coordination between departments during event execution.
• Delivered results on tight timelines by multitasking under pressure with attention to detail.
• Negotiated favorable vendor contracts, securing top-quality services at discounted rates.
• Streamlined planning processes with efficient project management tools and techniques.
• Ensured prompt payments to vendors, venues, staff, and transportation providers.
• Developed creative event themes and activities to engage attendees.

• Coordinated the setup and functioning of sets, artists, performers, presenters, and managed cueing for lighting, sound, and camera teams.
• Implemented effective time management strategies during rehearsals, optimizing productivity and meeting strict deadlines.
• Provided strong leadership under high-pressure situations, prioritizing the well-being of all team members.
• Managed resources to ensure timely setup and breakdown of stage equipment.
• Prepared rehearsal studios by gathering and organizing set furniture, props, and costumes.
• Worked on prestigious events such as , Filmfare Awards, NDTV Telethon, Hero Motor Corp. Logo Launch (London), Zee Cine Awards (Macau), SAIFTA (Durban), and Aditya Birla Group Awards for Excellence,Reliance Foundation Day.

Responsible for driving revenue growth through Free Commercial Time (FCT) sales, advertising, and on-ground activities:

Built strong client relationships, addressing needs promptly to increase satisfaction and retention.

Created IPs for Mirchi Activation, enhancing brand engagement and visibility.

Maintained Client/Agency Relationships - Met with corporate clients and media agencies to pitch channel offerings and special impact properties.

Monitored competitor channels to identify potential business opportunities.

Serviced clients including HUL, Colgate Palmolive, P&G, M&M, Saint Gobain, Skoda, Ferrero, Nivea, Parle, Vodafone, and Mondelez.