Summary
Overview
Work History
Education
Interests
Timeline
Skills
Extra Curricullars
Hi, I’m

Varsha Lakshman

BDM
Bengaluru,KA

Summary

Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.

Overview

3
years of professional experience
6
years of post-secondary education

Work History

123stores
Bengaluru (Remote), KA

Business Development Manager
02.2022 - Current

Job overview

  • Researching, prospecting and reaching out to potential leads thereby building an effective partner pipeline to generate qualified partnership opportunities in the target market (USA).
  • Onboarded 3 brand partners and working on a strong pipeline.
  • Reaching out to potential customers via telephone, email and in-person inquiries.
  • Initiating conversations and setting up meetings with high profile personas of companies ensuring opportunity growth in sales pipeline.
  • Incorporated service changes into marketing messages to drive customer engagement and maximize profits.
  • Developing pitch materials that clearly defines the benefits of partnership with 123Stores, making sure each pitch suits the unique needs of the brands and thereby increasing the positive-lead ratio by 20%.
  • Established relationships with key decision-makers within prospect's organisation to drive partnership.
  • Negotiating, preparing and signing contracts with clients.
  • Smoothly transitioning and handing over the brands to the account management team post the agreement is signed.
  • Improved partnership reach out by using different platforms like Trello, Slack, Seamless AI, Zoom and LinkedIn SN.

ValueLabs
Bengaluru (Remote), KA

Associate Director of Sales
06.2020 - 10.2021

Job overview

  • Sales Strategy: Devised GTM (Go-To-Market) Strategy and owned all aspects of sales planning, development, team and account management for Nordics. Created & managed opportunities on CRM.
  • Technical Sales(B2B SAAS): Driving prospect calls, building strong C-level relationships and closing multi-million dollar deals while exceeding the yearly sales target of 1 Million Euro:
  • Converted and on boarded a card-management company based out of Sweden. The engagement has grown over 100% with a revenue run rate of 1 Million Euro
  • Account management: Managed relationships and helped customers achieve their outcomes and get the most from their investment and at the same time maintain/ increase revenue stream. Ensured high NPS of 85 in my clientele by driving client strategy to retain and expand the partnership. Managed a portfolio of 2 Million Euros
  • Worked on multiple RFIs(Request for Information) and RFPs(Request for Proposal)
  • Devised territory plans and GTM strategies including outbound campaigns at scale for Salesforce practice to capitalise on every revenue opportunity and supported key strategic partners in launching the practice in multiple geographies.
  • Leadership & People Management: Managed, built and coached a sales team on sales strategies and processes to reduce process gaps. At the same time, inspired, motivated and enabled personal and career development of the team members. Monitored and coordinated workflows to optimize resources.
  • Compiled and analysed data to determine approaches to improve sales and performance. Monitored sales team performance.
  • Stakeholder management: Has the ability to develop working relationships at all levels of management, both inside and outside Meta. Also, worked in tandem with the Finance, Legal, bid management and Consulting team to draft proposals for the prospects, onboarding resources, sharing NDAs, MSAs, JOs etc.
  • Worked diligently on various initiatives to strategise & improvise the team performance & delivery like – Cold Call blitz, Negotiations with 3rd party vendors, Hiring Strategy revision, etc. Improved the team’s lead conversion ratio by 50%
  • Liaised with sales, marketing and management teams and executed digital marketing campaigns to develop solutions and accomplish shared objectives.
  • Project Management: Worked along with the Project Manager in planning Resource allocation, Costing, defining workflow and preparing the proposal for the Client

ValueLabs
Hyderabad, TG

Sales Intern
04.2019 - 06.2019

Job overview

  • Designed a GTM strategy for ANZ – Sydney region by analyzing key indicators such as Industry Income, Global IT Expenditure, Cluster Concentration, Venture Capital Investments etc. to deduce prospective industries for SaaS.
  • Executed GTM strategy by communicating to over 250 contacts from 30 key accounts through different mediums and converted a prospect into a lead. This lead was later converted to a client.
  • Received a Pre-Placement offer from ValueLabs.

Robert Bosch Engineering And Business Solutions
Bangalore, KA

Associate Hardware Engineer
06.2016 - 05.2017

Job overview

  • Responsible for testing and developing devices used in centralized heating system.
  • Performed functionality product tests and Junkers Universal Protocol testing on user interface boards which verified the authenticity of the hardware design and integrated software.
  • Product Management – “Voice assisted controller unit” -
    ● Analyzed data & Identified market gap for voice assisted modules.
    ● Interacted with stakeholders to further understand the problem statement and dwell upon ways of improving business and profits through it.
    ● Identified product features and their implementation & wrote product requirement document.
    ● Product was launched in the European market in the year 2018. The module improved customer satisfaction by 3% and usability by 5%.
  • Ideated and designed new test automation procedure for end of line testing thereby increasing productivity by 20%.
  • Increased readability of Interface Board by migrating the design from ORCAD to CR5000.
  • Executed End of Line (EOL) testing on user interface boards to avoid any major production loss.

Robert Bosch Engineering And Business Solutions
Bengaluru, KA

Associate Software Engineer
12.2015 - 06.2016

Job overview

  • Part of the software team which developed a tele pathology application that would be used to provide pathology services to remote places across India
  • Programmed communication between Arduino board and an Android Bluetooth Device.
  • Built a Windows user interface using C++ for the tele pathology application.
  • Designed and tested a device that would monitor the sleeping positions of pregnant women and notify the user in case of a prolonged side posture.

Education

IIM Trichy
Tiruchi, TN

MBA from Major: Sales And Marketing Minor: Strategy & HR
06.2018 - 05.2020

AIX-Marseille Graduate School of Management - IAE
Marseille, FR

MBA from Student Exchange Program
12.2019 - Apr 2020

Dayananda Sagar College of Engineering
Bengaluru, KA

Bachelor of Engineering from Electronics And Communications Engineering
06.2011 - 06.2015

Interests

Dance - Kathak, Travelling, Sports

Timeline

Business Development Manager

123stores
02.2022 - Current

Associate Director of Sales

ValueLabs
06.2020 - 10.2021

AIX-Marseille Graduate School of Management - IAE

MBA from Student Exchange Program
12.2019 - Apr 2020

Sales Intern

ValueLabs
04.2019 - 06.2019

IIM Trichy

MBA from Major: Sales And Marketing Minor: Strategy & HR
06.2018 - 05.2020

Associate Hardware Engineer

Robert Bosch Engineering And Business Solutions
06.2016 - 05.2017

Associate Software Engineer

Robert Bosch Engineering And Business Solutions
12.2015 - 06.2016

Dayananda Sagar College of Engineering

Bachelor of Engineering from Electronics And Communications Engineering
06.2011 - 06.2015

Skills

Strategic planning

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Extra Curricullars

  • Secured gold in throwball in inter-collegiate sports fest – Sangram 2018 held in IIM Bangalore and Sangram 2019 held in IIM Kozhikode
  • Trained Kathak dancer and have performed at nationally recognized events at Natyalaya Kala Sammelana and Bangalore & Kerala Samaja, Bangalore
  • As a member of Bosch Fun@Work team by virtue of which I coordinated across the departments to conduct cultural inclusion events

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Varsha LakshmanBDM