VARSHA MAURYA
Senior Analyst - Research & Digital Marketing
Gurugram
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
Senior Research Analyst
Google Operations Center
Gurugram
8 2021 - Current
- Responsible for verification and enrichment of accounts and leads in vector using external and internal Google & 3rd party tools
- Conducting extensive Secondary Research on organizations and decision makers online through ZoomInfo, LinkedIn Sales Navigator, Apollo, Cognism, Bloomberg, D&B and other search engines to identify new leads and potential new markets.
- Managing ad-hoc requests from sales team for a variety of industries across North America and Europe region.
- Identifying decision makers and enrich their details to support sales outbound efforts and collaborating with cross-functional teams for holistic approach to research initiatives.
- Developing comprehensive reports, providing valuable insights to stakeholders and decision makers.
- Working on Marketing Automation Platform tool Marketo to streamline marketing processes, improved lead generation, and to enhance customer engagement.
- Managing multiple high-priority projects simultaneously, ensuring timely completion of deliverables under tight deadlines.
- Evaluating competitor strategies through rigorous market assessments, enabling informed decision-making across organization.
- Diligently maintaining and updating lead information in CRM system, ensuring accuracy and completeness of data to support effective sales and marketing activities.
- Devising data visualization dashboards to make complex data more accessible to stakeholders.
- Mentoring junior analysts, fostering professional growth and skill development within team.
- Enhancing team productivity with effective project management and prioritization of tasks.
Senior Research Analyst
13D Research & Strategy
11.2017 - 07.2021
- Responsible for process-driven research using various databases and Google search.
- Identifying the decision maker contacts of the targeted industry through different sources and profiling them for the sales team through various databases.
- Uploading & assigning the profiled contacts & accounts on Salesforce which includes- Account Creation, Contact Creation, Managing campaigns, Editing & merging the leads & contacts etc.
- Researching and gathering information on stock movement, recent press releases, major developments, key findings etc.
- Finding major development, strategic and financial information for the top paying accounts & companies who are at risk.
- Coordinating with senior management for producing various research report on weekly newsletter updates, which includes, Artificial intelligence, Technology, Healthcare, Retail, Real Estate and many other themes.
Education
MBA - International Business & Finance
Institute of Management Studies, Banaras Hindu University BHU
04.2001 - 2016.01
BBA - Finance & Human Resource Management
Dr. Ram Manohar Lohia Awadh University
Udaya Public school
Skills
ZoomInfo
LinkedIn Sales Navigator
Report writing
Marketo
Excel
Database Management
Campaign Management
Communication skills
PowerPoint Presentation
Training and Mentoring
Project Management
Timeline
Senior Research Analyst
13D Research & Strategy
11.2017 - 07.2021
MBA - International Business & Finance
Institute of Management Studies, Banaras Hindu University BHU
04.2001 - 2016.01
Senior Research Analyst
Google Operations Center
8 2021 - Current
BBA - Finance & Human Resource Management
Dr. Ram Manohar Lohia Awadh University
Udaya Public school
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