Varsha Sachan

• End to end campaign management responsibilities from
  onboarding and engaging with influencers to getting
  deliverables.
• Working on Government clients. Including scouting,
  shortlisting, applications and coordination with various
  government personnel.
• Development and implementation of a strategic social
  media marketing plan that drives business goals.
• Developed strong communication and organizational skills through working on group projects.
• Setting up, and executing social media, PR and Influencer
  campaigns to ensure the brand content has maximum
  outreach
• Managing the agency/ influencer relationships to drive
  the community growth
• Liaised with key stakeholders to understand business
  requirements and expectations and develop strategic
  direction.

- Handling the team that onboards top video creators & effectively running the growth of the project
- Adding more video partners to build our PGC Video Catalogue and achieve audience engagement goals from the content by deeply analyzing their performance by monitoring their data and compiling accurate reports.
- Adding video partners in various languages and categories, explaining to them the guidelines for our video requirements, and adhering to the budget for the video capabilities
- Building long-term relationships with content partners & charting out strategies for success of these partners
Research and understanding of language-wise video creator needs & insights and also plan and implementing video strategies
- Analyzing performances of partners/creator's content on KPIs and also prepare and present reports on their progress

- Planned marketing initiatives and leveraged referral networks to promote business development.

1.Leading a team of 4 for partnering with Social Media creators and Influencers.

2. Maintaining database for creators, projects running, participation, leads and conversions.

2. Working marketing and brand collaboration projects on barter.

3.Identifying and creating list of potential creators and partners who can be onboarded across categories and languages;
4. Developing innovative ways to outreach and onboard;
5. Managing and guiding partners on their growth journey on the platform
6. Analyzing performances of partners/creator's content on KPIs and also prepare and present reports on their progress
7. Keeping abreast with new trends in video offerings & scout for evolving partners
8. Sharing current trending topics and events on competitive platforms;
9. Administering all outreach inquiries and ensure timely response
10. Managing and reviewing online content posted by creators
10. Devising strategies to improve content participation

1. Identifying and creating list of potential creators and partners who can be onboarded across categories and languages;
2. Developing innovative ways to outreach and onboard;
3. Supporting partners with the entire onboarding process and help them understand the platform better;
4. Maintaining database and regularly update the follow-up status for the outreach strategy;
5. Sharing current trending topics and events on competitive platforms;
6. Administering all outreach inquiries and ensure timely response

7. Managing and reviewing online content posted by creators

8. Devising strategies to improve content participation

• 1) Tapping corporate hospitality business and bring new clients under one roof of OYO.
• 2) The role includes end to end sales i.e, hunting, farming, harvesting, escalation handling, billing, and service review handling.
• 3) Understanding client requirements and tailor pitching product portfolio accordingly
• 4) Key Account Management of accounts. Achieved more than 100 Cr annual turnover account.
• 5) Maintaining and reviewing monthly sales tracker of accounts and targets.
• 6) Sharing regular feedback on market conditions competition pricing and other factors influencing ground sales.
• 7) Ensuring collection of accounts receivables outstanding from client accounts.

• PROJECT : “Devising Strategies To Improve The Current Process of Generating Business From The Corporates And Reduce Loss of Current Bandwidth Due To Redundant Steps.” The project required involvement in end to end sales.
• I was involved in the process of data mining, prospecting by cold calling and cold e- mailing.
• Also meeting the client face to face to put forward the proposal and onboarding them with OYO.
• Also making sales and receiving feedback from the clients.
• At the backend was involved in maintain the data of current as well as new clients on excel.
• Also was involved in the process of hiring interns, developing sales training material and sales training.