Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic
Varsha Shah

Varsha Shah

UI & UX Designer
Ahmedabad

Summary

I am a passionate user interface designer carrying 4+ years of experience, motivated to design with a talent for designing - creative products/services that delight users and target audiences.

I have extensive and articulating experience in creating initial web concepts and solutions using wireframes and rapid to high fidelity prototypes and meaningful interactions, integrating user-centered design. I enjoy building creative digital experiences in the areas of mobile/web app design along with interactive animations.

Overview

5
5
years of professional experience
1
1
Certification
2
2
Languages

Work History

UI/UI and UX Designer

CGI
01.2022 - Current
  • Gathered meaningful insights from users through interviews, surveys, and usability tests to inform future design decisions.
  • Elevated overall product quality by providing constructive critiques during UI/UX reviews with fellow designers.
  • Contributed to the establishment of a consistent brand identity across all digital platforms through cohesive design themes.
  • Championed a user-centric design approach, elevating the importance of UX considerations in project planning and execution.
  • Developed wireframes, prototypes, and mockups to effectively communicate design ideas to the development team.
  • Streamlined UX flow for improved usability and increased user engagement.
  • Leveraged knowledge of color theory, typography, and layout principles for polished designs that exceeded client expectations.
  • Increased user engagement through A/B testing and iterative improvements based on data analysis.
  • Revamped existing mobile applications for better user experience and higher retention rates.
  • Enhanced user satisfaction by creating intuitive and visually appealing UI designs.
  • Collaborated with cross-functional teams to ensure seamless integration of UI/UX components in the final product.
  • Balanced aesthetics with functionality in designs, resulting in visually appealing products that effectively met user needs.
  • Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
  • Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability.
  • Used wireframes, mock-ups and prototypes to establish user interface design and architecture.

UI Designer

3rd Digital Private Limited
05.2021 - 12.2021
  • Improved user experience by designing intuitive interfaces and navigation elements.
  • Evaluated competitor products for strengths and weaknesses, using insights to inform future UI designs at our company.
  • Troubleshot any issues or inconsistencies within the product's interface as they arose.
  • Created responsive designs that adapt seamlessly across different devices and screen sizes.
  • Worked closely with UX designers to ensure alignment between UI designs and overall user experience goals.
  • Effectively communicated design rationale to both technical and non-technical team members during presentations or meetings.

Junior UI/UX Designer

Moon Technolabs
09.2019 - 02.2021
  • Streamlined the design process by creating reusable UI components that could be easily adapted for various projects or iterations.
  • Conducted extensive user research to identify pain points, leading to targeted improvements in product usability.
  • Designed visually appealing and engaging websites for clients, resulting in increased web traffic and conversions.
  • Assisted in creating a design system that facilitated collaboration between designers and developers, resulting in more efficient workflow processes.
  • Worked with design teams, project managers and business analysts to create intuitive and easy-to-use software.
  • Redesigned existing products with a focus on simplifying complex workflows, increasing user satisfaction and reducing support requests.
  • Performed usability tests on prototypes to gather insights into user behavior patterns, informing further refinements in the designs before deployment.

Intern Designer

Cybercom Creation
06.2019 - 07.2019
  • Improved overall design aesthetics by staying up-to-date with current trends, techniques, and technologies within the industry.
  • Increased project efficiency through effective time management and prioritization of tasks.
  • Conducted thorough research on industry trends to create designs that were both visually appealing and marketable.
  • Created sketches and technical drawings to present design concepts to clients.

Education

Diploma in Graphic Designing - Graphic Designing

MAAC
Ahmedabad, India
04.2001 -

Masters of Commerce - Accounting

Rajasthan University
Jaipur, India
04.2001 -

Bachelor of Education - Middle School Teaching

Rajasthan University
Jaipur, India
04.2001 -

Bachelor of Commerce - Commerce

Rajasthan University
Jaipur, India
04.2001 -

Skills

  • Usability and Accessibility

  • UX architecture

  • Solution mock-ups

  • Solution prototypes

  • Usability Testing

  • Design thinking

  • Agile Methodology

  • Prototyping

  • Responsive design

  • User Research

  • Interaction design

  • Material Design

  • Wireframing

  • User Interface (UI) design

  • Team Collaboration

Software

Figma

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe XD

Lottie Files

Certification

Google UX Design Professional Certificate

Timeline

Google UX Design Professional Certificate

09-2022

UI/UI and UX Designer

CGI
01.2022 - Current

UI Designer

3rd Digital Private Limited
05.2021 - 12.2021

Junior UI/UX Designer

Moon Technolabs
09.2019 - 02.2021

Intern Designer

Cybercom Creation
06.2019 - 07.2019

Diploma in Graphic Designing - Graphic Designing

MAAC
04.2001 -

Masters of Commerce - Accounting

Rajasthan University
04.2001 -

Bachelor of Education - Middle School Teaching

Rajasthan University
04.2001 -

Bachelor of Commerce - Commerce

Rajasthan University
04.2001 -

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Varsha ShahUI & UX Designer