Varsha Sinha
Content & Copywriter
New Delhi,DL
Summary
A versatile Hindi & English Copy and Content Writer with over 8 years of experience in content creation, team management, and social media marketing. Proficient in delivering creative, engaging, and SEO-optimized content for websites, blogs, and social media platforms. Demonstrated ability to lead teams, coordinate content strategies across departments, and build strong digital marketing campaigns that drive engagement and traffic. Adept at managing projects from concept to completion with a focus on quality, creativity, and audience engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content lead & Social Media Manager
Trident Group
Delhi, Delhi
07.2024 - Current
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed time efficiently in order to complete all tasks within deadlines.
- Skilled at working independently and collaboratively in a team environment.
Deputy Manager-Content
PayNearby
Mumbai
02.2023 - 02.2024
- Played a key role in creating high-converting copy for promotional materials, email campaigns, and social media content, boosting customer engagement by 15%.
- Developed a content calendar for social media and digital campaigns, resulting in consistent brand messaging and increased customer loyalty.
- Successfully improved PayNearby’s online presence through SEO-optimised content, leading to a 30% increase in website traffic.
- Developing Engaging SMS, WhatsApp message, Push notifications, Video Scripts and Radio Scripts.
Assistant Manager-Content & Social Media Managemen
Bada Business Pvt Ltd
Delhi
12.2020 - 01.2023
- Coordinated with senior management to implement strategic plans for revenue growth.
- Managed a team of 8 writers, overseeing content planning, creation, and editing for multiple projects simultaneously.
- Worked closely with the marketing and design teams to execute compelling social media campaigns that increased engagement by 25%.
- Spearheaded the creation of blog posts, newsletters, and sales copy, leading to a 20% boost in lead generation.
- Implemented content coordination strategies between various departments, ensuring timely delivery of marketing materials and aligning content with business objectives.
- Recognised for achieving consistent growth in content engagement, earning the Employee of the Month award twice for exceptional performance.
- Wrote Seo Article, blog’s, Success stories.
Hindi Content & Script Writer
Cultural Holiday Pvt Ltd
Delhi, India
03.2020 - 10.2020
- Created engaging Hindi content for web, social media, and promotional campaigns, helping the company expand its reach within the Hindi-speaking audience.
- Coordinated with the design and marketing teams to develop scripts and promotional videos, improving campaign effectiveness and customer engagement.
- Managed social media content for the brand, increasing organic reach and engagement through well-planned content and targeted posts.
Hindi Content Writer
Pan India Internet Pvt Ltd
Delhi
06.2018 - 01.2020
- Delivered high-quality written content that was insightful, informative and entertaining.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Performed in-depth research into topics to write clear and accurate copy.
- Wrote and edited high-quality web content in both Hindi and English, focusing on SEO optimisation to increase traffic by 20%.
- Assisted in the coordination of social media campaigns, working closely with the digital marketing team to develop and implement content strategies across multiple platforms.
- Improved the website's search engine rankings through SEO-focused content, resulting in a significant rise in web traffic and user engagement.
Reporter & News writer
Vijay news paper
Delhi, India
10.2016 - 02.2018
- Covered breaking news and feature stories, conducting interviews with political leaders and writing reports under tight deadlines.
- Collaborated with the editorial team to manage the publication of news content, ensuring accuracy and timely release.
- -Created content for social media, improving reader engagement through strategic use of headlines and visuals.
Education
Master of Arts - Mass communication & Journalism
Kurukshetra University
2020
Master of Arts - History
IGNOU
2015
B.A - Bachelors of Arts
Shyama Prasad Mukherjee College, Delhi
2013
SSC - Arts
Sarvodaya Kanaya Vidhyalye
2010
Xth - Arts
Sarvodaya Kanaya Vidhyalye
2008
Skills
- Content Creation & Copywriting: Blogs, Web Content, Creative Writing, Article Writing, News Writing, Press Releases
- Content Editing & Proofreading: Copy Editing, Language Editing, Content Development
- Team Management & Coordination: Leadership, Cross-Department Collaboration, Project Management
- Social Media Management*: Social Media Strategy, Campaign Execution, SEO Writing, Digital Marketing
- Languages: Fluent in Hindi & English & Bhojpuri
- Hindi Typing
- Google Analytics, CMS, Meta
Certification
- Certification In Digital Marketing and Analytic from IIT Madras
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridTimeline
Content lead & Social Media Manager
Trident Group
07.2024 - Current
Deputy Manager-Content
PayNearby
02.2023 - 02.2024
Assistant Manager-Content & Social Media Managemen
Bada Business Pvt Ltd
12.2020 - 01.2023
Hindi Content & Script Writer
Cultural Holiday Pvt Ltd
03.2020 - 10.2020
Hindi Content Writer
Pan India Internet Pvt Ltd
06.2018 - 01.2020
Reporter & News writer
Vijay news paper
10.2016 - 02.2018
Master of Arts - Mass communication & Journalism
Kurukshetra University
Master of Arts - History
IGNOU
B.A - Bachelors of Arts
Shyama Prasad Mukherjee College, Delhi
SSC - Arts
Sarvodaya Kanaya Vidhyalye
Xth - Arts
Sarvodaya Kanaya Vidhyalye
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