Kavya Jayan
Bengaluru
Summary
Product Marketer with a track record of driving revenue through comprehensive product strategies for 6 SaaS solutions at Informatica. Transformed technical features into compelling buyer-aligned narratives, executing 10+ successful global campaigns. Spearheaded Datafoundry's AI-medical solutions to enhance market presence and drive sales. Accelerating Emeritus' APAC programs by crafting GTM strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Emeritus
Bengaluru
01.2025 - Current
- Lead APAC program's go-to-market strategies, aligning cross-functional teams to enhance brand consistency and drive market growth
- Manage high-impact webinars and content strategies to elevate brand authority, leveraging data-driven decisions to improve campaign ROI
Product Marketing Manager
Datafoundry
Bengaluru
07.2024 - 12.2024
- Shaping the product messaging, managing go-to-market strategies, and positioning Datafoundry products to enhance market presence and drive engagement
- Conducting comprehensive market and user research to identify key use cases, solutions, industry-specific insights, differentiators, and value propositions
- Working on demand and lead generation through full-funnel product marketing, including blogs, whitepapers, product videos, brochures, email campaigns, newsletters, and infographics
- Driving participation in industry events and conferences, including orchestrating involvement in the World Drug Safety Congress, the largest event for drug safety
- Responsible for the feature article for SiliconIndia's Startup City magazine, highlighting Datafoundry’s recognition as a top 10 AI-based healthcare company
Content Analyst – Digital Experience
Informatica
Bengaluru
08.2020 - 08.2023
- Crafted SEO-optimized content ecosystems (blogs/landing pages) to simplify complex SaaS features into buyer-ready value propositions
- Partnered with product and sales to align launch timelines, messaging, and sales enablement across key buyer personas
- Analyzed competitor strategies, industry trends, and emerging technologies to understand customer pain points, shaping content to engage target audiences
- Amplified product launches with conversion-focused promotional assets (emails, banners, webinars), directly supporting revenue goals and customer education
Management Trainee – Customer Operations
Refinitiv
Bengaluru
06.2019 - 01.2020
- Worked as part of the Key Strategic Accounts (KSA) Team in Customer Operations to assist financial clients with the flagship product's order-to-cash operations
- Partnered with NASSCOM to develop a comprehensive guide on workplace accessibility, promoting inclusivity for employees with disabilities
Education
MBA -
Symbiosis Institute of Business Management
Bengaluru04.2019
Bachelor of Engineering (Honours) - Electrical and Electronics Engineering
Birla Institute of Technology and Science, Pilani
Dubai12.2016
Skills
- Adobe Experience Manager
- Adobe Creative Suite
- Jira
- Redash
- Airtable
- SendGrid
- HubSpot
- Articulate 360
- ON24
- Contentful
Websites
Marketing Skills
- Content Strategy
- Social Media
- SEO/SEM
- Graphic Design
- Event Planning
- CRM Management
- Lead Generation
- Public Relations
- Industry Relations
- Market Research
Certification
Digital Marketing Strategy, Harvard Business School Online, 2024
Accomplishments
- Global Customer Support Excellence Award Q3'22 - Digital Experience, Informatica, Nov'22
- Act as One Team, Informatica, Oct'22
- Think Customer-First, Informatica, Mar'22, Jul'22, and Aug'23
- Aspire and Innovate Award, Informatica, Sep'21
Timeline
Product Marketing Manager
Emeritus
01.2025 - Current
Product Marketing Manager
Datafoundry
07.2024 - 12.2024
Content Analyst – Digital Experience
Informatica
08.2020 - 08.2023
Management Trainee – Customer Operations
Refinitiv
06.2019 - 01.2020
MBA -
Symbiosis Institute of Business Management
Bachelor of Engineering (Honours) - Electrical and Electronics Engineering
Birla Institute of Technology and Science, Pilani
Similar Profiles
Sumit PatilSumit Patil
Performance Marketing Manager at EmeritusPerformance Marketing Manager at Emeritus
Vinita MotiramaniVinita Motiramani
Program Advisor at EmeritusProgram Advisor at Emeritus
ANMOL JAINANMOL JAIN
Academic Delivery Manager at EmeritusAcademic Delivery Manager at Emeritus