Kavya Jayan
Bengaluru
Summary
Product Marketer with a track record of driving revenue through comprehensive product strategies for 6 SaaS solutions at Informatica. Transformed technical features into compelling buyer-aligned narratives, executing 10+ successful global campaigns. Spearheaded Datafoundry's AI-medical solutions to enhance market presence and drive sales. Accelerating Emeritus' APAC programs by crafting GTM strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Emeritus
Bengaluru
01.2025 - Current
- Lead APAC program's go-to-market strategies, aligning cross-functional teams to enhance brand consistency and drive market growth
- Manage high-impact webinars and content strategies to elevate brand authority, leveraging data-driven decisions to improve campaign ROI
Product Marketing Manager
Datafoundry
Bengaluru
07.2024 - 12.2024
- Shaping the product messaging, managing go-to-market strategies, and positioning Datafoundry products to enhance market presence and drive engagement
- Conducting comprehensive market and user research to identify key use cases, solutions, industry-specific insights, differentiators, and value propositions
- Working on demand and lead generation through full-funnel product marketing, including blogs, whitepapers, product videos, brochures, email campaigns, newsletters, and infographics
- Driving participation in industry events and conferences, including orchestrating involvement in the World Drug Safety Congress, the largest event for drug safety
- Responsible for the feature article for SiliconIndia's Startup City magazine, highlighting Datafoundry’s recognition as a top 10 AI-based healthcare company
Content Analyst – Digital Experience
Informatica
Bengaluru
08.2020 - 08.2023
- Crafted SEO-optimized content ecosystems (blogs/landing pages) to simplify complex SaaS features into buyer-ready value propositions
- Partnered with product and sales to align launch timelines, messaging, and sales enablement across key buyer personas
- Analyzed competitor strategies, industry trends, and emerging technologies to understand customer pain points, shaping content to engage target audiences
- Amplified product launches with conversion-focused promotional assets (emails, banners, webinars), directly supporting revenue goals and customer education
Management Trainee – Customer Operations
Refinitiv
Bengaluru
06.2019 - 01.2020
- Worked as part of the Key Strategic Accounts (KSA) Team in Customer Operations to assist financial clients with the flagship product's order-to-cash operations
- Partnered with NASSCOM to develop a comprehensive guide on workplace accessibility, promoting inclusivity for employees with disabilities
Education
MBA -
Symbiosis Institute of Business Management
Bengaluru04.2019
Bachelor of Engineering (Honours) - Electrical and Electronics Engineering
Birla Institute of Technology and Science, Pilani
Dubai12.2016
Skills
- Adobe Experience Manager
- Adobe Creative Suite
- Jira
- Redash
- Airtable
- SendGrid
- HubSpot
- Articulate 360
- ON24
- Contentful
Websites
Marketing Skills
- Content Strategy
- Social Media
- SEO/SEM
- Graphic Design
- Event Planning
- CRM Management
- Lead Generation
- Public Relations
- Industry Relations
- Market Research
Certification
Digital Marketing Strategy, Harvard Business School Online, 2024
Accomplishments
- Global Customer Support Excellence Award Q3'22 - Digital Experience, Informatica, Nov'22
- Act as One Team, Informatica, Oct'22
- Think Customer-First, Informatica, Mar'22, Jul'22, and Aug'23
- Aspire and Innovate Award, Informatica, Sep'21
Timeline
Product Marketing Manager
Emeritus
01.2025 - Current
Product Marketing Manager
Datafoundry
07.2024 - 12.2024
Content Analyst – Digital Experience
Informatica
08.2020 - 08.2023
Management Trainee – Customer Operations
Refinitiv
06.2019 - 01.2020
Digital Marketing Strategy, Harvard Business School Online, 2024
MBA -
Symbiosis Institute of Business Management
Bachelor of Engineering (Honours) - Electrical and Electronics Engineering
Birla Institute of Technology and Science, Pilani
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