Varsha Thimmappa
Bangalore
Summary
Adaptable professional with sales and operations experience, skilled in organization and stakeholder relations. Transitioning to product management to apply these strengths in developing market-driven products.
Overview
8
8
years of professional experience
Work History
Head of Growth
Lightsout Studio
11.2023 - 02.2024
- Developed pricing strategies to maximize profits while ensuring customer satisfaction.
- Conducted comprehensive market research to identify emerging trends and capitalize on potential opportunities for growth.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Implemented data-driven approaches to optimize customer acquisition, retention, and monetization efforts
- Stayed abreast of industry trends, competitor activities, and emerging technologies to drive innovation and maintain a competitive edge
High End Specialist
AB InBev
12.2022 - 07.2023
- Ensuring availability of all inventory (brands and SKU) in the outlets on a timely basis in 130+ Accounts (On & Off Premises)
- Focus on increasing the volume and market share based on demographic of target customer.
- Introducing new products into the market and ensuring the presence of all SKUs and visibility of the same.
- Develop and manage sales discounts effectively to achieve sales and market share targets.
- Tracking and improving performance of all the accounts in the region to make sure adherence said commitments by the accounts.
- Develop and maximise utilization of the sales operations budget including monitoring trade spends, event expenses, marketing spends.
- Implementing Trade marketing and brand awareness initiatives based on the location of the outlets for high visibility in accordance to brand positioning among the consumers.
- Growing market share (overall and brand wise) in the region month on month using strategic methods and innovation based on the market potential and end user preference/feedback.
- Building and maintaining a strong relationship with clients throughout the course of business.
Associate Manager
MyGate
03.2022 - 11.2022
- Managed campaigns of over 50+ different brands worth 1cr from planning to successful execution.
- Increased revenue of 30% over 1 month period
- Formulate and manage critical partnership with the Brands.
- Coordinate with Internal Stakeholders for successful execution
- Pre campaign and post campaign analysis of profit and challenges to bridge the gap for more efficient outcomes.
- Analyzed performance of all marketing programs to identify the best opportunities for optimization and strategize as per the brand's requirement.
Customer Success Manager
MyGate
07.2020 - 03.2022
- Initial on-boarding of accounts, ensuring strong adoption and ongoing engagement throughout customer's lifetime.
- Managed successful negotiation of long-term contract with 120+ Accounts and build strong client relationships to nurture long-term growth and confidence in service.
- Perform periodic customer success reviews that confirm satisfaction, resolve issues with help of internal teams and in expanding product use throughout account.
- Perform monthly/weekly account reviews to understand client requirements and to identify different market trends and help product management develop road maps that lead to success.
- Collaborated with product development and sales teams to identify areas of need for upsell/cross-sell opportunities.
TECHNICAL SUPPORT ASSOC 1
Convergys India Services Pvt Ltd
01.2016 - 04.2017
- Solved complex issues with good level of customer skill.
- Managed over 50 customer calls per day.
- Efficiently managed relationship with customers and thoroughly documented
- cases.
- Collaborated with Tech Leads and escalation resources, when appropriate.
- Decision making in ambiguous situations to provide efficient customer service.
- Responding in timely manner to service issues and requests.
Education
MBA - Business Management
MATS Institute of Management & Entrepreneurship
Bangalore07.2020
BBA - Finance
MSRCASC
Bangalore 07.2016
Skills
- Problem-solving abilities
- Good Communication
- Time management
- Adaptability
- Teamwork
- Analytical
- Retention and engagement
- Customer acquisition strategies
- Partnership Development
- Growth strategy development
- Product-market fit analysis
Timeline
Head of Growth
Lightsout Studio
11.2023 - 02.2024
High End Specialist
AB InBev
12.2022 - 07.2023
Associate Manager
MyGate
03.2022 - 11.2022
Customer Success Manager
MyGate
07.2020 - 03.2022
TECHNICAL SUPPORT ASSOC 1
Convergys India Services Pvt Ltd
01.2016 - 04.2017
MBA - Business Management
MATS Institute of Management & Entrepreneurship
BBA - Finance
MSRCASC
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